Geloso Beverage Group

Geloso is one of the largest Beer & malt Co in the U.S.A. and G.B.G. is one of the largest suppliers in C-Stores. Based in Rochester, NY, since 2002, Geloso distributes multiple flavored malt beverages, including Clubtails, Johny Bootlegger, Buzz Tea and Pepito. These beverages can be found nationwide, in most major markets. Check out the local grocery, C-store, and liquor stores to find Geloso’s products!

Geloso is a TOP 100 Beverage Company in the USA, recipient of 3 Hot Brand Award for Johny Bootlegger & 4 Hot Brand Award for Clubtails.Excel, Word, PowerPoint, etc.)

We are looking for a Marketing Director :

Key Duties and responsibilities:

• Prepare and present to leadership team 1-3 years distribution support plan
• Develop implementing the marketing and communications plan. Conduct analysis of market situations

Set key objectives and priorities

Review and research new brand/package opportunities.

Good understanding of competitive programming, pricing, positioning, etc.

Target specific audiences

Implement and evaluate marketing and communications activities.

Lead the implementation and advancement of the digital strategy including online services, data collection, social media tools and content.

• Works closely with sales to ensure successful development of strategy and identification of growth opportunities.
• Keeps abreast of market and competitive trends
• Ensure smooth implementation of marketing strategies with the sales force.
• Ensure that all marketing and communication materials and activities promote a consistent brand image within the community.
• Identify and plan differentiated and impactful marketing strategies/materials.
• Manage the marketing team.
• Lead and support the collection, analysis, maintain reports, interpretation market data for short- and long-term market forecast

Skills :

• Required a Bachelor’s degree in Marketing/Communications or similar studies
• 10+ years of experience in senior leadership in the areas of marketing, communication and digital strategies in consumer goods, preferably beverage and/or alcohol.
• Knowledge of CPG industry (Alcoholic Beverage preferred)
• Well versed in both technical knowledge and strategic thinking
• Strong business, data and statistical acumen – building 360 programs with measurable results.
• Understanding the complexity of alcohol distribution in United States (3 Tier system)
• Knowledge of MS Office (Excel, Word and PowerPoint)
• Lead with a proven track record to inspire, motivate and develop team members with excellent skills to ensure collaborative interactions.
• Ability to transform consumer insights into realistic new product development.
• Establish a network base with agencies.
• Up to 40% travel

Geloso Beverage Group