Informa Tech

•Building and executing a new business development strategy within the media and entertainment segment.

•Identifying and engaging with new prospects within this segment to gain understanding of their specific challenges

•Work as a pro-active member of a high energy/high activity/high achieving business development cohort who deliver strong weekly and monthly metrics as reported on the central sales dashboard

•Achieving revenue targets, proactively responding to inbound enquiries, and self-generated leads based on deep market and product understanding.

Qualifications

•Proven industry experience within a consultative B2B environment.

•A working knowledge of the Media and Entertainment marketplace and the business models within it.

•Demonstrable experience/track record as a top performing individual contributor in a solutions-based B2B environment. Being a team player within a sales team beyond individuals needs..

•Has an established network of clients in one or more sectors and proven track record in new business. Can identify new revenue opportunities and maximize product potential.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Informa Tech

Based within the Media & Entertainment market at Informa Tech, the Client Marketing Manager will be responsible for delivering prospect and client marketing programs across our world-class portfolio of events, media sites, research solutions, and marketing services.

Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of marketers.

You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital demand generation and event campaigns. You’ll also need to be comfortable partnering with sales and cross-org teams to ensure the most effective results and to work with team members to produce professional, customer-centric collateral that helps drive new business.

In this role you will:

• Identify target client prospects for products across our portfolio of events, media sites, research solutions, and marketing services
• Develop, in consultation with stakeholders, integrated client marketing campaign strategies and activity plans that use channels effectively for target personas, and that will achieve commercial objectives
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
• Drive prospects to our websites and through the buying cycle from awareness to intent, generating MQLs for our Sales teams
• Report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
• Create sales tools and presentations that support the acquisition objectives
• Foster a test-and-learn mindset, constantly analyzing and optimizing campaigns

Qualifications

• Ability to quickly identify key insights which can be used to help the brand and business evolve
• Marketing experience across digital, events, search, display, social and email channels
• Excellent campaign management experience
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
• A customer-first, strategic growth mindset – and an interest in the tech sector!
• Ability to build and maintain fruitful relationships, both internally and externally
• Strong collaboration and communication skills; written, verbal, presentation.
• Experience working in a matrix organization
• The pay range for this position is $63,750 – $75,000 depending on experience

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP – become a shareholder

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Informa Tech

The Senior Manager, Game Marketing will report to the Marketing Director of the Media & Entertainment market at Informa Tech and manage the Game marketing team to develop event positioning and messaging, lead attendee and exhibitor marketing programs, and execute successful marketing plans based upon a clear understanding of the needs of target audience segments for the Game Developers Conference®, Game Developer.com, Omdia Games Intelligence Research and Advisory Services, and related brands serving the global video game industry.

• Partner with the Marketing Director, content team, sales team, editorial teams, product teams, research teams, central marketing teams, and cross-teams across Informa Tech to develop strategy, positioning and key messages for events and digital properties.
• Manage Game marketing team and external public relations agency
• Increase attendee and digital revenue by building and executing strategic audience development initiatives
• Expand audience development opportunities by creating programs with media partners, industry leaders, associations, speakers, and exhibitors
• Develop marketing automation strategy including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
• Regularly review marketing plans, response rates, attendee demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
• Execute audience research programs and provide relevant data and analysis to be used in marketing, sales, and content development
• Work with sales and sales marketing team to develop digital and exhibitor marketing plans, lead generation strategies and compelling sales materials, clearly demonstrating the benefits of event sponsorship
• Partner with Omdia M&E research marketing manager to develop and execute strategic marketing programs for the Omdia Games Intelligence Services

Additional Responsibilities:

• Work with digital marketing team to plan and execute PPC and social and campaigns
• Liaison with data, segmentation, email delivery, reporting, and event app teams to support marketing initiatives
• Consult and coordinate with operations team to ensure feasibility and execution of onsite event marketing deliverables
• Implement initiatives to enhance attendee experience at events including attendee orientation, VIP programs, matchmaking, signage, maps, mobile app, and overall experience design
• Stay abreast of the latest trends and developments in the game community, experiential marketing, and strategic marketing communications
• Additional responsibilities as appropriate

Qualifications

• Knowledge of and interest in the game developers or tech market preferred
• Live event marketing
• Project Management skills and experience
• Managing and motivating a successful team
• Success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategies
• Managing social media platforms and tools—Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.
• Data capture and analysis, database marketing and research
• Work with multiple teams and take direction from multiple individuals and outside partners
• Strong verbal and written communication skills
• Balance tactical executional requirements with high-level strategic thinking
• Experience working with email service providers (preferably Eloqua)
• Proficient in PowerPoint, Word, Excel, Outlook
• BA/BS required
• Some travel required – Up to 25%

• The pay range for this position is $85,000 – $100,000 depending on experience

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• ESPP – become a shareholder

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Informa Tech