Maxx Marketing

Opportunity:

Award-winning toy company YuMe Brands (www.yumetoys.com) recently opened a new office, showroom, and distribution center in Los Angeles to better serve our US-based customers. We seek to fill multiple sales and operation roles, including an immediate requirement for an experienced, dynamic, results-oriented Sales Manager to join our El Segundo, California, team.

The main focus of this role will be directed toward managing sales activities and business relationships with key mass, specialty, and online retail accounts purchasing our Disney, Netflix, Hasbro, Among Us, anime, sports, and other licensed toys and consumer products. The ideal candidate will have a solid background of comprehensive sales experience in the licensed toy and/or consumer product sector, highlighted by significant accomplishments and skilled in business development, sales forecasting, market analysis, and brand management.

Must have outstanding communication, negotiation, and interpersonal skills with a reputation for forming productive business relationships at all levels. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development. We are currently working a 4/1 hybrid schedule, and only local candidates will be considered.

Principals only, please; no recruiters or phone calls.

Key Responsibilities:

• Ensure client satisfaction by demonstrating the standards of YuMe Brands and its values.
• Drive sales with assigned accounts and expand existing sales channels via existing networks and relationships.
• Engage clients by building authentic and long-term relationships, from acquisition to after-sales assistance.
• Work closely with the YuMe Creative Team to ensure they are meeting all deadlines and provide constant feedback on client activity and market trends, helping to inform new product development.
• Collaborate with the design and marketing teams to elevate product offerings and brand strategies.
• Meet with buyers during sales meetings and take notes on all comments they are giving.
• Attend trade shows (NYTF, LA Road Show, Licensing Expo, etc.), greet potential clients, and demonstrate our range of products.
• Help with setting up customer quote sheets and purchase order detail sheets needed to place orders.
• Help establish and adjust selling prices as needed by monitoring cost, competition, and supply/demand.
• Project expected sales volume and profit for existing and new products with assigned accounts.

Requirements:

• Minimum of three years of retail-related sales support at a consumer products manufacturer or entertainment licensor.
• Bachelor’s Degree in Business Advertising, Marketing, or similar preferred.
• Previous Toy or consumer products industry experience required, including selling to National Chains (such as Target, Walmart, Toys R Us, etc.)
• Fluent in Microsoft Office Suite – Word, Excel, and PowerPoint; able to create, understand, and interpret financial data in Excel, including sales forecasts and budgets.
• Walmart Retail Link and CRM experience are a plus.
• Excellent presentation, customer service, and interpersonal skills
• Ability to maintain the confidentiality of information as required.

Compensation/Benefits:

Comprehensive compensation package including competitive salary commensurate with experience, medical, dental, and vision coverage, HSA/FSA, 401K with company match, company-paid basic life and AD&D insurance, disability coverages, paid time off, performance bonus, and other valuable benefits.

Application Process:

Please submit your resume and a cover letter outlining why you are a good fit for this position. We will only be responding to those candidates we have an interest in interviewing. We thank all others in advance. All responses will be kept strictly confidential. YuMe is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.

Key Words: Sales, Account Sales Manager, Toy Sales, Consumer Products, Toys, Collectibles, Plush, Licensed Goods, Entertainment Licensing, Promotions, Marketing

Maxx Marketing

Opportunity:

Award-winning toy company YuMe Brands (www.yumetoys.com) recently opened a new office, showroom, and distribution center in Los Angeles to better serve our US-based customers. We seek to fill multiple sales and operation roles, including an immediate requirement for an experienced, dynamic, results-oriented Sales Manager to join our El Segundo, California, team.

The main focus of this role will be directed toward managing sales activities and business relationships with key mass, specialty, and online retail accounts purchasing our Disney, Netflix, Hasbro, Among Us, anime, sports, and other licensed toys and consumer products. The ideal candidate will have a solid background of comprehensive sales experience in the licensed toy and/or consumer product sector, highlighted by significant accomplishments and skilled in business development, sales forecasting, market analysis, and brand management.

Must have outstanding communication, negotiation, and interpersonal skills with a reputation for forming productive business relationships at all levels. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development. We are currently working a 4/1 hybrid schedule, and only local candidates will be considered.

Principals only, please; no recruiters or phone calls.

Key Responsibilities:

• Ensure client satisfaction by demonstrating the standards of YuMe Brands and its values.
• Drive sales with assigned accounts and expand existing sales channels via existing networks and relationships.
• Engage clients by building authentic and long-term relationships, from acquisition to after-sales assistance.
• Work closely with the YuMe Creative Team to ensure they are meeting all deadlines and provide constant feedback on client activity and market trends, helping to inform new product development.
• Collaborate with the design and marketing teams to elevate product offerings and brand strategies.
• Meet with buyers during sales meetings and take notes on all comments they are giving.
• Attend trade shows (NYTF, LA Road Show, Licensing Expo, etc.), greet potential clients, and demonstrate our range of products.
• Help with setting up customer quote sheets and purchase order detail sheets needed to place orders.
• Help establish and adjust selling prices as needed by monitoring cost, competition, and supply/demand.
• Project expected sales volume and profit for existing and new products with assigned accounts.

Requirements:

• Minimum of three years of retail-related sales support at a consumer products manufacturer or entertainment licensor.
• Bachelor’s Degree in Business Advertising, Marketing, or similar preferred.
• Previous Toy or consumer products industry experience required, including selling to National Chains (such as Target, Walmart, Toys R Us, etc.)
• Fluent in Microsoft Office Suite – Word, Excel, and PowerPoint; able to create, understand, and interpret financial data in Excel, including sales forecasts and budgets.
• Walmart Retail Link and CRM experience are a plus.
• Excellent presentation, customer service, and interpersonal skills
• Ability to maintain the confidentiality of information as required.

Compensation/Benefits:

Comprehensive compensation package including competitive salary commensurate with experience, medical, dental, and vision coverage, HSA/FSA, 401K with company match, company-paid basic life and AD&D insurance, disability coverages, paid time off, performance bonus, and other valuable benefits.

Application Process:

Please submit your resume and a cover letter outlining why you are a good fit for this position. We will only be responding to those candidates we have an interest in interviewing. We thank all others in advance. All responses will be kept strictly confidential. YuMe is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.

Key Words: Sales, Account Sales Manager, Toy Sales, Consumer Products, Toys, Collectibles, Plush, Licensed Goods, Entertainment Licensing, Promotions, Marketing

Maxx Marketing

Opportunity

YuMe, an award-winning designer and manufacturer of licensed toys, has an immediate requirement for an innovative, product-centric Brand Manager to join our Toronto team. The primary focus of this role will be directed towards our Disney, Netflix, Hasbro, Among Us, anime, and other licensed toys and consumer products. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development.

Reporting to the SVP, this role will be responsible for designing, implementing, and evaluating the performance of marketing & communication strategies for toys, consumer products, and bespoke promotional items. You will be closely involved in the creative process, media planning, trade marketing, PR, consumer promotions, line planning, packaging design, and activations. The Brand Manager will be responsible for complex projects with a high dependence on client-facing project management.

The Brand Manager will work independently and in a team environment with the sales and creative staff, both local and international, as well as with outside agencies. Must have a strong passion for toys, consumer products, and entertainment properties.

Key Responsibilities:

Business Planning

• Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.
• Understand strategic marketing plans and execute a creative strategy for the marketing launch of new brands and products, including briefing new assets, creative direction/briefs, sample requests, and asset management.
• Brand and item sales forecast – In conjunction with the sales team, ensure marketing plans support business objectives.
• Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products.
• Perform quarterly brand health checks to ensure forecast is being met, marketing budgets align with actual sales performance, and the brands meet expectations.
• Develop, execute and assist marketing programs across multiple channels, including TVC, PR, Events, Digital, Social, etc., with a limited budget.
• Trade marketing strategy development and execution, including in-store POS and catalog planning.

Brand Management

• Work closely with the EMEA & APAC teams to execute campaigns to ensure full alignment between market needs on deliverables and timings.
• Brand and product launch timing, including product life cycle planning, future product planning, and exclusive opportunities.
• Undertake relevant market research, e.g., focus groups, report findings, and provide recommendations to relevant stakeholders.
• Regularly analyze market data, and report findings to relevant team members.
• In conjunction with the sales team, present marketing decks and new product ranges to retailers.
• Assist in the planning and executing of internal and external promotional events and materials such as Toy Fair, Nuremberg, customer presentations, etc.
• Manage assigned Agency and Brand Relationships

Requirements:

• 5+ years of brand or account management experience with licensed toys or other consumer products are a must.
• Track record of creative development for new and unique products
• Excellent written, verbal, and client-facing presentation skills.
• Demonstrated ability to execute results against strategy and meet critical deadlines.
• Strong knowledge of the retail toy industry and operations, including planogramming, is a plus.
• Understanding of product development, product ranges, and key categories.
• Expertise in advertising fundamentals, including brand development, strategy, and management.
• Experience implementing brand and license guidelines.
• Ability and willingness to travel within North America and overseas when necessary.

Key Words:

Brand Manager, Product Brand Manager, Client Service, Toys, Direct-to-Retail, Consumer Products, Advertising, Marketing, Product Solutions, Promotions, Promotional Marketing, Branded Merchandise

Maxx Marketing