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Job Summary
The Senior Manager, Programmatic Account Management is responsible for leading the Programmatic Account Management and partnering with our National Programmatic Sales team to deliver the needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies. This role is a coach/ player role; in addition to leading the team, the Senior Manager, Programmatic Account Management will manage a handful of accounts.
This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience leading a team, setting goals, and developing best practices within the account management discipline of a programmatic business (preferably streaming/ OTT/ CTV).
Major Duties And Responsibilities
Team Leader
- Manage and coach a small team (2+) of Account Managers
- Ensure team delivering a best-in-class customer experience
- Ensure all campaigns delivering to expectations of clients and sales teams
- Develop goals, tactics, and best practices for account management team
- Responsible for defining and allocating responsibilities among the team
- Partner with Sales team, and Partnerships teams to grow business and meet the needs of the marketplace
- X-functional collaboration and excellent relationships with product, yield, and ad ops
Key Account(s)
- Serve as lead Account Manager for handful of key account(s)
- Provide campaign management, customer support, and partner with sales lead on select account(s)
Campaign Management
- Develop optimal campaign lifecycle from deal creation to QBR
- Establish key benchmarks/ KPIs for accounts and deals for team to manage to
- Enhance documentation through lifecycle inclusive of deal intake/ specs form, troubleshoot questions, client check-ins
- Organize x-functional calls for AM team for kick off calls (for big or complex deals), challenging troubleshooting, etc.
Customer Support
- Develop client segmentation (e.g. Gold, Silver, Bronze) that will be used to inform LOE by account management team
- Establish cadence of client touch points and service level for each client segment
- Form client relationships with our largest accounts (e.g. Gold) to help your team deliver on client expectations
- Provide templates to your team for QBRs, check-ins, communication, etc.
Sales and X-Functional Partnerships
- Align goals with sales leaders and x-functional partners
- Collaborate with sales team on to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow
- Support team marketing/ sales material creation for agency/ client specific meetings
- Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs
- Partner with Yield team to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate
- Stay ahead of the curve on marketplace trends relating to programmatic and CTV
Required Qualifications
Skills/Abilities and Knowledge
- People leader in account management role
- Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold
- Client segmentation and development of a level of service across multiple tiers of client segments
- Vision of what a good customer experience and lifecycle looks like for programmatic streaming
- Experience with PMP and PG deal types
- Experience with Salesforce, SSP Platforms (Magnite, Freewheel), and other Advertising software or technology
- Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies
- Customer obsessed to insure excellent client experience and service pre, during, and post
- Demonstrated organizational skills and attention to detail
- Effective communication skills in a faced paced sales environment
- Collaborative mindset, ready to work with multiple cross-functional departments
- Must be an excellent problem solver with expertise in finding solutions with the help of others
- High level proficiency in MS Office, particularly excel as well as other data and analytics software
- Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
- Familiarity with writing rationales and/or agency POVs (“point of views”)
- An analytical mindset that identifies solutions based in data
- Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
- Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build
Education
- Bachelor’s degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience
- 2-3 years’ of people leadership experience
- 5-8 years’ experience in programmatic account management experience
Preferred Qualifications
- Previous experience leading a team of account managers
- Experience working within a high growth newly formed programmatic business
- Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading Desk
- Hands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)
- Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
Spectrum Reach
Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
JOB SUMMARY
The Senior Manager, Programmatic Account Management is responsible for leading the Programmatic Account Management and partnering with our National Programmatic Sales team to deliver the needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies. This role is a coach/ player role; in addition to leading the team, the Senior Manager, Programmatic Account Management will manage a handful of accounts.
This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience leading a team, setting goals, and developing best practices within the account management discipline of a programmatic business (preferably streaming/ OTT/ CTV).
MAJOR DUTIES AND RESPONSIBILITIES
Team Leader
- Manage and coach a small team (2+) of Account Managers
- Ensure team delivering a best-in-class customer experience
- Ensure all campaigns delivering to expectations of clients and sales teams
- Develop goals, tactics, and best practices for account management team
- Responsible for defining and allocating responsibilities among the team
- Partner with Sales team, and Partnerships teams to grow business and meet the needs of the marketplace
- X-functional collaboration and excellent relationships with product, yield, and ad ops
Key Account(s)
- Serve as lead Account Manager for handful of key account(s)
- Provide campaign management, customer support, and partner with sales lead on select account(s)
Campaign Management
- Develop optimal campaign lifecycle from deal creation to QBR
- Establish key benchmarks/ KPIs for accounts and deals for team to manage to
- Enhance documentation through lifecycle inclusive of deal intake/ specs form, troubleshoot questions, client check-ins
- Organize x-functional calls for AM team for kick off calls (for big or complex deals), challenging troubleshooting, etc.
Customer Support
- Develop client segmentation (e.g. Gold, Silver, Bronze) that will be used to inform LOE by account management team
- Establish cadence of client touch points and service level for each client segment
- Form client relationships with our largest accounts (e.g. Gold) to help your team deliver on client expectations
- Provide templates to your team for QBRs, check-ins, communication, etc.
Sales and X-Functional Partnerships
- Align goals with sales leaders and x-functional partners
- Collaborate with sales team on to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow
- Support team marketing/ sales material creation for agency/ client specific meetings
- Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs
- Partner with Yield team to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate
- Stay ahead of the curve on marketplace trends relating to programmatic and CTV
Required Qualifications
Skills/Abilities and Knowledge
- People leader in account management role
- Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold
- Client segmentation and development of a level of service across multiple tiers of client segments
- Vision of what a good customer experience and lifecycle looks like for programmatic streaming
- Experience with PMP and PG deal types
- Experience with Salesforce, SSP Platforms (Magnite, Freewheel), and other Advertising software or technology
- Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies
- Customer obsessed to insure excellent client experience and service pre, during, and post
- Demonstrated organizational skills and attention to detail
- Effective communication skills in a faced paced sales environment
- Collaborative mindset, ready to work with multiple cross-functional departments
- Must be an excellent problem solver with expertise in finding solutions with the help of others
- High level proficiency in MS Office, particularly excel as well as other data and analytics software
- Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
- Familiarity with writing rationales and/or agency POVs (“point of views”)
- An analytical mindset that identifies solutions based in data
- Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
- Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build
Education
- Bachelor’s degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience
- 2-3 years’ of people leadership experience
- 5-8 years’ experience in programmatic account management experience
Preferred Qualifications
- Previous experience leading a team of account managers
- Experience working within a high growth newly formed programmatic business
- Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading Desk
- Hands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)
- Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
Spectrum Reach
Spectrum Reach (www.spectrumreach.com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
You can also learn more about our award winning Production/Creative department, Kernel. www.hellokernel.com
SUMMARY
Responsible for overseeing a team of Producers/Videographers, Account Managers, and Post-Production while also responsible for liaising with clients, creative teams, and Sales leaders. Responsible for a specific geographic area and all production services that fall within that territory. This position reports directly to the Division Production Director. This position will have Production responsibility and creative relationships with Spectrum Reach’s most premier customers.
In addition, this role will have responsibility for assigned internal enterprise-wide projects in support of the Kernel Brand, Operations, and Process Efficiencies.
RESPONSIBILITIES/DUTIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Responsible for ensuring productions stay on schedule and budget while also ensuring client relationships are well managed.
- Help develop future state processes, assist in maintaining a profitable P&L, will have face to face time with clients in multiple locations within their territory, they will be knowledgeable about marketplace trends and they will maintain strong relationships with Sales Leadership.
- Will lead a team to provide “white glove” production consulting services to Spectrum Reach’s premier clients.
- This position may be required to visit with clients along with Sales professionals to aide in the consultative sales process.
- May also play a role in account maintenance and ongoing client relationships along with market GMs.
QUALIFICATIONS
- Establishes strategic plans objectives. Makes final decisions on administrative or operational matters and ensure operations effective achievement of objectives
- Ability to work on complex issues where analysis of situations or data requires an in-depth knowledge of the company. Participates in corporate development of methods, techniques and evaluation criteria for projects, programs and people. Ensure budgets and schedules meet corporate requirements.
- Erroneous decisions will have a serious impact on the overall success of functional, division or company operations
- Demonstrated business planning and forecasting skills
- Demonstrated analytic, organizational and problem solving skills
- Ability to focus on overall strategy of the region
- Demonstrated team and relationship building skills
- Proven leadership and mentoring skills
- Ability to analyze data and develop and present data driven reports
- Ability to document, prepare and present executive level presentations
- Proven track record of developing high quality, creative and compelling concepts and campaigns for advertisers at various budgets in multiple categories
- Oversee the coordination of team with various internal and/or external partners to schedule and execute various types of productions while adhering to project deadlines and budgets.
- Proven ability to manage several projects and people simultaneously
- Effective client facing skills
- Expertise of production techniques at all levels
EDUCATION/EXPERIENCE
Bachelor’s Degree or equivalent work experience
Media Production experience
Spectrum Reach