Victoria’s Secret

GENERAL SUMMARY:

The Marketing Manager is responsible for developing brand-elevating and customer-relevant marketing strategies that drive profitable business growth for the Emerging Businesses/Growth Brands division and ultimately the Victoria’s Secret business. This position will have a leadership role in managing and growing Victoria’s Secret’s Partner Marketing Program working closely with both Marketing and Merchandising Teams to create and execute custom marketing strategies, campaigns, and promotions for Victoria’s Secret’s third-party brand partners. This role is vital to developing and maintaining Victoria’s Secret’s third-party brand relationships.

PRINCIPLE RESPONSIBILITIES:

• Support the development of holistic marketing strategies for Emerging Businesses including key brands and product launches, seasonal moments, and co-op marketing plans.
• Ideate and implement organic and co-op marketing initiatives to drive traffic, volume, and profit to the VS Market Collection on site as well as building strong brand affinity for the Victoria’s Secret brand.
• Create and manage detailed seasonal marketing calendars inclusive of both organic and co-op plans for paid media, email, app, social, PR, influencers, print (direct mail/package inserts/bounce-backs), in-store support, and promotions.
• Manage communication of and cross-functional execution of project plans and deadlines to achieve marketing objectives on time and within established budgets.
• Analyze marketing data and customer insights to identify key opportunities to build the brand and optimize marketing efforts.
• Provide competitive analysis, actively participate in brainstorming sessions, mine for innovation, and recommend strategies to better compete in the marketplace.
• Create financial forecasts and manage marketing budgets in partnership with finance to ensure targeted goals are met while maximizing performance and ROI.
• Own communication about co-op marketing program with third party brands.
• Actively participate in third-party brand meetings related to co-op marketing including pitching, hindsight reviews and market week.
• Support Director of Marketing in developing new strategies and opportunities for co-op marketing program.

QUALIFICATIONS/CAPABILITIES:

• Bachelor’s degree in Marketing or related field
• 5+ years’ experience in Marketing or related field
• Experience in Marketing in an entrepreneurial setting is a strong plus
• Experience with agency management a strong plus
• Experience with relevant Marketing (Digital, Traditional and Social Media) platforms is a strong plus
• Knowledge of co-op marketing› and retail media networks a strong plus.
• Displays understanding of Marketing funnel and customer journey from awareness, to purchasing, point of view of the customer, pain points, and finding growth opportunities.
• Highly analytical mindset: ability to organize and synthesize data to develop insights and presentations to leadership teams
• Ability to problem solve for tactical issues as well as proven strategic thinking
• Self-starter with strong attention to detail, excellent organization, and project management skills
• Motivated to perform in a fast-paced environment
• Creative thinker who can bring new ideas to the business and keep the brand relevant
• Ability to navigate a matrixed organization and build consensus
• Collaborative partner with a team-oriented approach
• Occasional travel to New York City/Columbus offices, business trips and stores

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, pregnancy, genetic information, marital status or any other protected category recognized by state, federal or local laws. We only hires individuals authorized for employment in the United States.

Victoria’s Secret

Description

• Supports the team in conceptualizing and executing strong, forward thinking, 360 degree brand relevant PR strategies to drive business growth, build brand equity, generate consistent brand exposure, and optimize storytelling
• Support the day-to-day operations of Influencer relations and VIP programs. Tasks may include ordering product, developing communications collateral, VIP list creation, oversee giftings and reporting, and supporting general event logistics.
• Support influencer relations by curating talent, creative briefing, negotiating contracts, facilitating product orders, reviewing content and reporting on results.
• Work closely with cross-functional partners to develop influencer campaign briefs and updating cross functional teams throughout the process.
• Support execution for general PR activations including seasonal stylist previews, influencer and press events, live shopping segments, etc.
• Support seasonal budget tracking.
• Create hindsight’s for various brand launches and initiatives.
• Collaborate with cross-functional teams, external agencies, and vendors to support and execute communications and events plans.
• Innovate and advocate for new ways to expand our VIP & Influencer marketing initiatives by remaining current on industry trends, up-and-coming celebrities, influencers, etc.
• Highly motivated and committed with a can-do attitude – thrives on the demands of a busy work environment with enthusiasm, high energy, and a determination to deliver top tier results
• Able to manage a myriad of demands, deadlines, and personalities
• Effectively manages completion of tasks with high standard
• Creatively attuned and able to generate new ideas consistently that are in line with brand aesthetic
• Time management – punctual and reliable, detail oriented, able to confidently multi-task and manage others to perform multiple duties to the required deadlines

Qualifications

• Strategy driven
• Results oriented
• Detail oriented
• Forward thinking PR approach with best-in-class digital capabilities
• Collaborative and team oriented
• Creative thinker
• Organized
• Resourceful
• Performs with speed and efficiency
• Creative problem solver
• Excellent manager of people, time, and a myriad of personalities and deadlines
• Strong writing skills
• Experience in Influencer & VIP relations
• Familiar with the fashion and entertainment industry
• Tapped into trends in social media/digitally-savvy

As required by the City of New York, all new hires must be vaccinated against the COVID-19 virus, unless they have been granted a reasonable accommodation for religion or disability. If you are offered employment, your offer will be conditional upon you meeting this requirement by your date of hire, unless a reasonable accommodation for exemption is received and approved by the company.

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Victoria’s Secret

POSITION DESCRIPTION:

This positions works with cross-functional partners to develop the overall strategic photo direction for PINK. This individual directs and manages outside photo teams and internal stylist to ensure all photography and retouching is executed according to concept, on time and on budget. Position is also responsible for creating short and long term photo and creative strategies that support merchandising and business objectives—always “pushing for next”. This individual collaborates with the Design, Digital and other Creative team members to ensure consistent Brand message for all marketing materials.

RESPONSIBILITIES:

· Partners with merchants to create photo strategies that support merchandising initiatives and business goals

· Pushes the reach, aspiration and look of the photography that supports PINK core equities.

· Directs and manages outside photo teams through roadblocks and unexpected challenges

· Partners with Design, Digital and other creative team members to ensure all creative marketing materials are aligned with the brand and communicate a consistent message

· Develops and manages relationships with key photographers, retouchers, and modeling agencies that can get the business to “next” in terms of talent, locations, concepts, etc.

· Keeps up to date on current trends, fashion, magazines, retail stores and popular culture

· Oversee all aspects of retouching ensuring best in class work at competitive rates

· Oversee casting process by conducting go-sees, researching model trends and meeting with agents on an ongoing basis.

· Manage in house stylist(s) and provide direction in order maintain brand integrity.

· Oversee creative exploration, styling, graphics and execution of all Direct Mail pieces ensuring newness, brand elevation, and differentiation from competition.

· Collaborate with window creative lead on all imagery windows ensuring window creative continues to evolve.

· Collaborate on concept, direct and oversee editing of PINK videos shown on vspink.com and facebook.

QUALIFICATIONS:

· B.A./B.S degree

· Proven ability to develop and manage Budgets

· Excellent art direction and concepting skills

· 15 years of industry experience

· High-level conceptual thinker who has solid understanding of the creative process.

· Ability to develop photo strategies and direct the translation of these strategies in support of merchandising initiatives and business goals.

· Outstanding portfolio with a strong commitment to produce effective work.

· Ability to “raise the bar” and build and manage broad range of world class photographers, models, stylists, and photo support talent.

· Strong organizational skills

· Ability to adapt to emerging priorities and unexpected challenges.

· Attuned to the fashion industry and aware of current trends

· Team player with ability to motivate others and gain consensus

· Strong communication and interpersonal skills

· Strong attention to both detail and “the big picture”

· Ability to communicate and understand the Brand

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Victoria’s Secret