Creative Director
The Brand
Nudestix is a global fast growing, entrepreneurial color cosmetics brand founded by beauty veteran Jenny Frankel and her two daughters, Taylor and Ally Frankel. Nudestix offers a collection of easy-to-apply, no fuss multipurpose Stix in nude shades. The brand’s motto “go nude but better” emphasizes the “less is more” philosophy of using makeup to enhance one’s unique beauty rather than covering it up.
At Nudestix, we believe in a natural look is a perfect fit for any face. We’re all born with our own unique look, so why cover it up with tons of makeup? A touch of color here and there is enough to bring out our finest features, so out with the crazy big collection and in with our minimalist makeup Stix for face, eyes and lips. In 2020, Nudestix launched Nudeskin; clean, simple, vegan powered skincare for nude-faced confidence.
A Few of Nudestix Accolades…
WWD Best Prestige Beauty Brand 2015
CEW Best New Indie Beauty Brand 2015
Over 20 global product awards
2021: LinkedIn Top Start-ups: The 15 companies on the Rise
Forbes: Top 30 under 30 nomination
The Opportunity
Leading a team of thinkers and doers, the Creative Director will bring a mix of marketing and business expertise to the position while promoting our brand. The chosen candidate, reporting directly to the Founder & CEO, will work closely with all cross-functional creative teams to oversee all design projects from conception to delivery while ensuring designs are consistent between all platforms. We’re looking for an experienced people manager with a strong vision, someone that can inspire others and take our creative team to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.
The Objectives of this Role
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content and technology
- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer need, and the competitive landscape
- Meet budget standards by forecasting and managing expenses
What You’ll Do
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges, while providing feedback
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Ensure visual communication and brand standards are met
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables
- Train and guide your team into accomplished professionals
Who You Are
- BA in Business, Marketing, Advertising, Fine Art, or related field (Master’s degree considered an asset)
- 8 – 10 years of related experience in a creative setting, with experience in the cosmetics/beauty industry a huge asset
- Experience with copywriting, design, or production
- Project management experience, with a focus on creative direction
- Excellent working knowledge of Adobe software such as Photoshop, Illustrator and InDesign, as well as video editing software
- Experience creating marketing/advertising campaigns from developing vision and the message, to overseeing production on time and budget
- Understanding of, and experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, while also understanding offline and print
- Proven experience with concept development
- Highly organized and proven skills leading a team of creative talent
- Strong creative vision with an understanding of business objectives
BENEFITS
- Casual Dress Code
- Flexible office working hours*
- Hybrid WFH role*
- Summer hours for non-WFH role
- Flexible Sick Day policy
- Mental Health Days PTO
- Wellness Allowance for Virtual Yoga or other
- Birthday PTO
- Vaccine Day PTO
- Family First Philosophy
- Free gourmet coffee/hot beverages in office
- Monthly celebrated birthdays and events when in office
- Training and education reimbursement opportunities
- Company social events & sports teams*
- Annual Free Product Allowance
- F&F Employee Discounts
- Opportunity to attend conferences and events*
- Professional Growth opportunities
- Comprehensive Health Benefits for individual and family plans
NUDESTIX
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