Canada Goose isn’t like anything else. We’ve built something great, something special – an iconic performance luxury lifestyle brand that is truly global with an inspirational and authentic story. We are driven by our Brand’s Promise to Live in the Open, an ethos that enables all people to thrive in the world outside. From the materials we use to the products we make, everything is meticulously crafted and built to last. At Canada Goose we endure any condition, observe every detail, and take the long view in order to keep the planet cold and the people on it warm.
At Canada Goose, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
The Brand Marketing Manager will lead global brand campaigns that drive awareness, affinity, and emotional connection with the Canada Goose brand. This role will collaborate closely with internal cross-functional teams as well as external agency partners, to support new and existing go-to-market priorities while protecting the brand DNA and ensuring its evolution remains fresh, authentic, and brave.
The Brand Marketing Manager is responsible for upholding brand strategy and creative direction, as well as product and category positioning of campaigns, pushing innovative thinking while balancing brand and commercial needs and driving revenue. We’re looking for a creative and strategic leader who thrives on new challenges and can take full ownership of projects from beginning to end.
Key Responsibilities:
- Lead, execute and deliver on global campaigns, including the development of go-to-market plans, writing briefs, production of creative assets, development of go-to-market tools, and project management – ensuring campaigns are on time and within budget constraints
- Contribute to the building of and implementation of a global marketing strategy that satisfies both Brand & Commercial priorities alongside the Senior Brand Manager to drive brand heat and support both the corporate strategies and commercial growth
- Collaborate with external creative agency partners, internal creative production teams, and cross-functional teams to develop, manage, and execute Brand campaigns
- In partnership with Insights and Digital Marketing teams, monitor launch and category performance through seasonal wrap reports circulated to the wider Marketing team following each campaign
- Manage the budget allocated to the creation and execution of each campaign, leading financial forecasts, tracking and reporting to ensure financial objectives are met
- Proactively contribute creative marketing ideas for brand initiatives and special projects that will drive commercial success
- Coach and mentor team members on an ongoing basis, driving a focus on personal development
- Analyze trends, business results, and the competitive environment; identify consumer insights and translate insights into action
- All hands on deck – there are a number of responsibilities that can’t possibly be listed on a job posting but we’re looking for a team player willing to roll up their sleeves to get the job done!
Experience, Education, and Designations:
- University degree in business or marketing-related field
- 6+ years of marketing expertise, preferably for a global organization.
- Brand marketing or Brand partnerships experience is considered an asset
- Proven record of success in traditional and non-traditional marketing with measurable results
- Superior computer skills, especially MS Office, Excel (pivot tables), Word, and PowerPoint
- Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds
Knowledge, Skills, and Attributes:
- Strong project ownership with confidence in championing a project from A to Z
- Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat
- Leadership, strategic thinking, analytical and project management skills
- Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
- Have a finger on the pulse of global trends in both luxury & fast fashion and have a strong passion for culture across all pillars – art, music, fashion, gaming, and tech.
- Solution-oriented with a focus on delivering a consumer-centric approach
- Must have a global POV and be able to think outside the box
- Consistently exhibits Canada Goose’s values, taking pride in being innovative, respectful, passionate, accountable, and entrepreneurial while exhibiting personal commitment
- Hybrid model – flexible WFH policy with office-based work at Toronto HQ office
- Travel requirement – 25%
Canada Goose Inc.
Related jobs:
Casting Young Adults for Branded Digital Series (Guelph/Kitchener/Waterloo)
Job Description: We are seeking diverse and engaging Canadians, aged 18 to 30, from the Guelph, Kitchener, and Waterloo areas to participate in an exciting new branded content episodic digital series. This is a great opportunity to be featured in a digital series focusing on real, unscripted conversations about life and finances. No acting experience is necessary!
Job Responsibilities:
- Participate in casual, unscripted discussions on topics related to life goals and personal finances.
- Engage in conversations with other participants and the host while riding in a car.
- Share personal stories and experiences, particularly focused on financial journeys and challenges.
Requirements:
- Diverse Canadians, aged 18 to 30, living in the Guelph, Kitchener, Waterloo areas.
- Must have an engaging personality and be comfortable with open discussions.
- No prior acting experience is required.
- Participants must be open to casual, unscripted conversations on financial topics such as student loans, side hustles, and financial independence.
- A background check will be conducted for all selected participants.
Compensation:
- $200 per session (no more than 4 hours of filming).
- $500 for a 1-year digital buyout (total compensation: $700+).
Girls Who Play Hockey or Can Skate for Airline Campaign (Toronto)
Job Description: We are casting for an exciting airline campaign in Toronto and are looking for girls who either play ice hockey or have some experience ice skating. This is a non-union campaign, and we are seeking enthusiastic girls who are comfortable on the ice to participate in the commercial shoot. No need to be an expert, but you should feel confident skating and following basic instructions on the ice.
Job Responsibilities:
- Girls aged 12-14: Demonstrate basic ice hockey skills, including skating and shooting the puck.
- Girls aged 7-11: Perform basic ice skating, such as skating over to a designated spot on the ice.
- Follow the production team’s instructions during the shoot for the campaign.
- Provide video proof of your skating or hockey skills during the application process (self-tape or existing footage).
Requirements:
- Girls aged 12 to 14 who play hockey: Open to all ethnicities. Must be comfortable skating and playing ice hockey, but high-level skills are not required.
- Girls aged 7 to 11 who can skate: Open to all ethnicities. Must have some ice skating experience but do not need to be expert skaters.
- Must be comfortable performing on camera.
- Ability to provide video proof of skating or hockey skills in the form of a self-tape submission.
Compensation:
- $4,175 per person.
- Non-union campaign.
Casting Call: Jewish Women for Hanukkah Commercial
Job Description:
We are casting Jewish women aged 45-60 in the Greater Toronto Area for an exciting and fun Hanukkah commercial. This project is seeking women with outgoing personalities to celebrate the spirit of Hanukkah on camera. No acting experience is required, just enthusiasm and a great energy!
Job Responsibilities:
- Participate in a one-day shoot for a commercial celebrating Hanukkah.
- Bring a fun, energetic, and engaging presence to the production.
- Follow direction from the production team while keeping a natural and joyful performance.
- Enjoy showcasing the celebration of Hanukkah on camera.
Requirements:
- Jewish women, aged 45-60.
- Must reside in the Greater Toronto Area.
- No prior acting experience required, just an outgoing personality and comfort being on camera.
- Enthusiastic about Hanukkah and ready to showcase that excitement in the commercial.
Compensation Details:
- Pay Range: $675 – $5,675 for one day of filming, depending on the level of involvement in the project.
Casting Call: Stylish and Fun Individuals for Mobile Payment Platform Commercial
Job Description:
We are urgently casting stylish, fun, and outgoing individuals in the Greater Toronto Area for an exciting commercial featuring a mobile payment platform. We’re looking for people with memorable faces and personalities who can leave a lasting impression on camera. No acting experience is necessary, but we are seeking individuals who are comfortable in front of the camera and who radiate confidence and charisma.
Job Responsibilities:
- Appear in a commercial promoting a popular mobile payment platform.
- Showcase your unique personality and stylish look on camera.
- Follow direction from the production team to help create a fun and engaging commercial.
- Work professionally during a one-day shoot.
Requirements:
- Must be between the ages of 19-28.
- Open to all genders and ethnicities.
- Must be based in the Greater Toronto Area.
- No acting experience required, but should be confident, outgoing, and comfortable on camera.
Compensation Details:
- Pay Range: $675 – $5,675 for one day of filming, depending on the level of involvement in the project.
Casting Call: Outgoing Individuals for Commercial Shoot (Toronto, Canada)
Job Description:
We are looking for outgoing individuals or pairs with great chemistry to participate in an exciting commercial project filming in Toronto, Canada. This is a non-union project, and no prior acting experience is necessary. Participants should be comfortable being filmed and interviewed on camera. If selected, you will have the opportunity to be featured in a national commercial and potentially earn significant compensation if your likeness is used in the final version.
Job Responsibilities:
- Participate in a commercial shoot that involves both filming and interviews.
- Follow direction from the production team to ensure smooth and effective delivery on camera.
- Attend a wardrobe fitting prior to the filming dates.
- Be available and punctual for both the fitting and the filming days.
Requirements:
- Must be outgoing and have great on-camera chemistry.
- Must be legally eligible to work in Canada.
- Must be able to film in Toronto.
- No acting experience required, but confidence and comfort on camera are essential.
- Must be available for a wardrobe fitting prior to filming.
Compensation:
- $75 for a wardrobe fitting.
- $600 for one day of filming.
- Up to $5,000 if your likeness is used in the final commercial.
Casting Call: Real Couples for Mobile Payment Platform Commercial
Job Description: We are seeking real couples aged 28-34 in the Greater Toronto Area for an exciting commercial promoting a mobile payment platform. If you and your partner are outgoing, have great natural chemistry, and enjoy being on camera, we want to hear from you!
Job Responsibilities:
- Appear as a real couple in a fun and engaging commercial.
- Showcase your natural chemistry and interactions in front of the camera.
- Follow the direction of the production team to deliver an authentic and relatable performance.
- Be comfortable working with your partner on set for a full day of filming.
Requirements:
- Real couples aged 28-34.
- Must be outgoing and comfortable on camera.
- Located in or near the Greater Toronto Area (must be able to self-report to set).
- Show great natural chemistry and connection.
Compensation:
- Rate: $675 – $5,675 per person for one day of filming.
Casting Call: Recurring Roles for a New Series
Job Description: Kenyon Wells Casting Agency is seeking talented young male actors for two recurring speaking roles in an upcoming series. Acting experience is preferred but not required. We encourage submissions from all BIPOC communities. The production is committed to diversity and inclusivity in its casting.
Available Roles:
- Role 1: Male, 12-15 years old, of Trinidadian descent (as currently scripted).
- Role 2: Male, 12-15 years old, a strong hip-hop dancer, of Jamaican descent (as currently scripted).
Job Responsibilities:
- Perform in a recurring speaking role for the series.
- Follow direction from the production and creative team.
- Deliver lines confidently and naturally on camera.
- For Role 2: Perform strong hip-hop dance moves and follow choreography.
- Work collaboratively with cast members and crew.
Requirements:
- Male actors, aged 12-15.
- Must be able to speak standard North American English with a generic Canadian accent, or an authentic cultural accent relevant to the character.
- Role 2 must be a strong hip-hop dancer.
- Must have Canadian work status and be able to work in Montreal, Canada.
Compensation:
- Details regarding compensation will be discussed upon selection.
- Filming will take place for 12 days in November 2024, with specific shoot days for these roles to be determined.
Casting Call: Photodouble for Film Production
Job Description: We are currently seeking a photodouble for an upcoming film production. The ideal candidate should match the physical description provided and be available for filming in Milton. Shuttle service is available upon request for transportation to the filming location.
Job Responsibilities:
- Act as a photodouble for a character in a professional film production.
- Follow direction from the production team to ensure continuity and accuracy on screen.
- Maintain professionalism and flexibility while on set.
- Participate in all required scenes for the assigned character.
Requirements:
- Height: 5’0″
- Weight: 95 lbs
- Clothing size: T-shirt (Large kids), Pants (10/12 kids), Shoes (Men’s size 7)
- Must be able to commute to the filming location in Milton or use the provided shuttle service.
- Open to all union statuses.
Compensation:
- Rate: Paid ACTRA rate of $255 for an 8-hour day.
Casting Call: Real Farmers & Ranchers for a Fun Commercial
Job Description:
Groundglass Casting is seeking real farmers and ranchers aged 55-85, based in the Greater Toronto or Southern Ontario regions, to appear in a fun telecommunications and internet commercial. This is a unique opportunity for ranchers and farmers to showcase their lifestyle and skills on camera while participating in a high-profile commercial shooting in Vancouver.
Job Responsibilities:
- Appear in a commercial as a real farmer or rancher, bringing authenticity to the role.
- Perform tasks related to farming or ranching on camera, as directed by the production team.
- Engage with the camera and represent the brand with a friendly and outgoing demeanor.
- Collaborate with the production crew to deliver a genuine and engaging performance.
Requirements:
- Real farmers or ranchers with hands-on experience.
- Male or female, aged 55-85.
- Must be based in the Greater Toronto or Southern Ontario regions.
- Outgoing and comfortable being filmed for a commercial.
Compensation:
- Rate: $1,800 – $9,000+ for one day of filming.
- Final compensation will depend on the role and extent of participation.
Casting Call: Real Paramedics for a Fun Commercial
Job Description:
Groundglass Casting is seeking real paramedics aged 25-55, based in the Greater Toronto Area, to appear in a fun telecommunications and internet commercial. This is an exciting opportunity for paramedics who are passionate about their job to share their skills and experiences on camera while participating in a high-profile commercial shoot in Vancouver.
Job Responsibilities:
- Appear in a commercial as a paramedic, showcasing your real-life expertise.
- Perform basic paramedic-related tasks on camera, following the production team’s direction.
- Engage with the camera and represent the brand with enthusiasm, professionalism, and authenticity.
- Collaborate with the production crew to deliver an authentic and engaging performance.
Requirements:
- Real paramedics with hands-on experience in the field.
- Male or female paramedics, aged 25-55.
- Must be based in the Greater Toronto Area.
- Outgoing and comfortable being filmed for a commercial.
Compensation:
- Rate: $1,800 – $9,000+ for one day of filming.
- Final compensation will depend on the role and extent of participation.
Casting Call: Real Mechanics for a Fun Commercial
Job Description:
Groundglass Casting is seeking outgoing real mechanics aged 35-50, based in the Greater Toronto Area, for an exciting telecommunications and internet commercial. This is a fantastic opportunity to showcase your skills on camera while participating in a fun, light-hearted commercial shoot. The shoot will take place in Vancouver, and all mechanics with automotive or motorcycle experience are encouraged to apply!
Job Responsibilities:
- Appear in a commercial as a mechanic, bringing your real-life expertise to the role.
- Perform basic mechanic-related tasks on camera as required by the production team.
- Follow the direction of the production crew to deliver an authentic portrayal of your craft.
- Represent the brand in a fun, outgoing, and engaging manner.
Requirements:
- Real mechanics with experience in automotive or motorcycle repair.
- Male or female mechanics, aged 35-50.
- Must be based in the Greater Toronto Area.
- Outgoing personality and comfortable being filmed for a commercial.
Compensation:
- Rate: $1,800 – $9,000+ for one day of filming.
- Final compensation will depend on the role and the extent of participation.
Casting Call: Elle Woods – High School Version for Upcoming Series
Job Title: Elle Woods – Lead Role
Job Description:
We are casting for the lead role of Elle Woods in a new high school version of the iconic character originally portrayed by Reese Witherspoon in Legally Blonde. This series reimagines Elle in the 1990s as a driven, natural-born leader with a passion for social justice. The character radiates confidence, vulnerability, and charisma, bringing light and energy to every scene. As Elle navigates her high school years, she will encounter her first love, heartbreak, and significant moral challenges.
Job Responsibilities:
- Portray Elle Woods, a vibrant and dynamic high school student who is both a natural leader and a caring friend.
- Bring the character’s charm, wit, and strong sense of justice to life on screen, maintaining Elle’s signature confidence and charisma.
- Act in various scenes ranging from light-hearted comedic moments to emotional and dramatic sequences, including scenes of first love and heartache.
- Collaborate closely with the director and cast to capture the essence of Elle’s character, transitioning through moments of vulnerability, strength, and earnestness.
Requirements:
- Female actor, age 18+ to portray a 16-year-old character.
- Must be a white female with the ability to capture the essence of Elle Woods’ iconic character.
- A strong ability to blend confidence with vulnerability, while portraying the character’s growth and leadership throughout the series.
- Prior acting experience is preferred, but not required.
- Must be able to work as a local hire in Vancouver, Canada.
- Comfortable working in a fast-paced environment with long shoot days.
- Ability to capture Elle’s Bel Air sophistication, but also her genuine heart for social justice.
Compensation:
- This is a series regular role.
- Competitive rate based on industry standards.
- Travel and accommodation provided for non-local hires, as per production guidelines.