GENERAL SUMMARY
The Senior Director, Brand and
Content Marketing is responsible for positioning the USAHS brand to key
constituents through development and execution of content and social media
strategies that maximize engagement and follower growth and encourage interest
in USAHS among prospective students and other audiences. This role leads all
aspects of brand and program marketing – website content, student journey
messaging, personalization, influencer activation strategies and content. A
critical outcome and KPI for this role is the generation of prospective student
leads through organic (owned and earned) channels.
As a key member of the marketing
leadership team, the Senior Director, Brand and Content Marketing is
responsible for planning, developing, and executing impactful content, both
text and visual, to drive long-term brand equity. This position is responsible
for overseeing the creation and distribution of USAHS content across multiple
channels and digital sites. The ideal candidate is a creative strategist with
strong execution skills who understands brand development and storytelling and
will use marketing analytics and data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management, Storytelling, Positioning
Craft a compelling brand narrative and bring
this to life via creative marketing and channel execution
Define and communicate differentiators and
outcomes that support premium brand position and program value propositions
relevant to the target audience
Identify and develop relevant and compelling
digital media content and creative assets for social media distribution,
websites and blog
Social Media Strategy
Develop social media strategies, identifying
platforms relevant to target audiences
Develop compelling content to engage target audiences,
build active communities, encourage engagement and grow brand preference
Establish editorial calendar and direct content
creation (copy/photo/video) for social media channel posting
Monitor community engagement and reputation
sentiment
Website Design and Content
Direct website visual design and user experience
Create content that will generate traffic, engage/influence
visitors and convert to leads
Collaborate with web developers to design page
templates adhering to brand guidelines and positioning
Create, audit and update content, including copy,
photos, videos, infographs, etc.) for web pages, landing pages and blogs
Prospective Student Nurturing
Develop and execute communication outreach
strategies to prospective students through email, SMS and other channels to
build brand/program awareness and influence consumer behavior
Recommend communications flow, develop content,
collaborate with Marketo team to coordinate implementation
Collaborate with enrollment team to identify and
execute outreach efforts to drive pipeline performance
Marketing Effectiveness Evaluation and Analytics
Set marketing channel goals: work with field recruitment, enrollment and
channel-marketing managers to develop a clear marketing tactical plan and
channel-specific goals (i.e., direct mail, web marketing, paid search, etc.)
Track performance of marketing strategy through
measurement and analysis of prospective student inquiries, conversion, and
retention to understand effectiveness and ROI
Measure, report and analyze all marketing
activity, quantify expected results and track performance to drive business
growth
Professional Development
Lead and coach a team of marketing professionals
with appropriate skill set and experience to achieve marketing/business goals
Interface with academic partners to ensure clear
understanding of program elements such as admissions requirements, course
curriculum, program outcomes and differentiators, and professional
accreditations
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that
management may deem necessary from time to time
POSITION IN ORGANIZATION
Reports to: Chief
Marketing Officer
Positions Supervised: Marketing Specialist (social media), Marketing Coordinator
(generalist)
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job
successfully an individual must be able to perform each essential duty
satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based
on performance of each essential function.
Reasonable accommodations may be made to enable individuals with
disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Minimum 10+ years marketing management
experience required
Bachelors’ degree in marketing, management,
communications or related field required, MBA or graduate level education
desirable
Proven experience leading external creative
agencies in the development of content and campaign creative (initial
briefings, storyboards, video, and static creative, etc.)
Experience with new and existing social media
platforms and a technical understanding of how to generate awareness and
engagement
Ability to streamline processes and develop an
efficient pipeline for asset creation
Experience in understanding market research and business
analytics; capable of spotting trends leading to marketing innovation
Experience in developing marketing plans and
tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and
well-organized
Must have experience developing and managing a
budget and understanding financial implications of marketing programs
Strong presentation skills. Excellent oral and
written communications skills
Strong relationship building skills
A good listener and collaborator
High level of enthusiasm and dynamism, functions
well in a team-driven and highly creative environment
Strong organizational, prioritization and time
management skill
Demonstrated ability to work in a high-pressure,
deadline-oriented environment, handling multiple projects and priorities
Previous experience in the higher education
marketplace is a plus
LICENSURE and/or CERTIFICATION
N/A
TRAVEL
Ability to travel domestically a
requirement of the position
BUSINESS COMPETENCIES
To perform the job successfully, an individual should
demonstrate the following competencies:
Collaborates
- Building partnerships and working collaboratively with others to meet
shared objectives.
Being
Resilient – Rebounding from setbacks and adversity when facing difficult
situations.
Instills
Trust – Gaining the confidence and trust of others through honesty,
integrity, and authenticity.
Drives
Results – Consistently achieving results, even under tough circumstances.
Innovation
- Creating new and better ways for the organization to be successful.
Customer
Focus – Building strong customer relationships and delivering
customer-centric solutions.
Drives
Engagement – Creating a climate where people are motivated to do their best
to help the organization achieve its objectives.
People
Leadership – Leads by example when it comes to finding and developing
talent, with a focus on talent acquisition strategies, setting performance
targets that raises standards and development of high potential talent.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve
exposure to moderate noise levels. Work involves operation of personal computer
equipment for six to eight hours daily and includes physical demands associated
with a traditional office setting, e.g., walking, standing, communicating, and
other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
University of St. Augustine
Related jobs:
asdasd
Casting Call: BabyQuip Campaign
Job Description:
BabyQuip, the leading platform for baby equipment rentals, is seeking real parents, caregivers, or individuals who can convincingly portray parents for a fun, relatable campaign. This opportunity is perfect for individuals who understand the daily challenges parents face when traveling with young children. The campaign will showcase BabyQuip’s effortless baby gear rental service, designed to make travel easier for families. The ideal candidates can demonstrate the convenience of using BabyQuip while traveling, especially at popular vacation destinations like beaches or resorts.
Job Responsibilities:
- Feature in a promotional video or photoshoot showcasing the BabyQuip rental experience.
- Demonstrate the ease of using BabyQuip services during travel, highlighting the benefits of renting baby gear instead of transporting it.
- Display a natural, relatable interaction with baby products such as cribs, strollers, car seats, and high chairs.
- Help convey the daily challenges of traveling with babies or toddlers and how BabyQuip provides an ideal solution.
- (Bonus) If traveling to a popular destination, demonstrate how BabyQuip simplifies the journey.
Requirements:
- Must be a parent, caregiver, or be able to borrow a baby for the shoot.
- A home or environment that can be convincingly set up as baby-friendly, or one that shows the messiness often associated with having young children.
- (Bonus) Individuals traveling to well-known vacation destinations (e.g., beaches, resorts) are encouraged to apply.
- Ability to naturally convey the challenges of traveling with young children and how BabyQuip solves those pain points.
- Experience in front of the camera is a plus but not required.
Compensation:
- Compensation will be discussed based on the role and location.
- Travel accommodations and expenses may be covered for individuals filming in vacation destinations.
- Free BabyQuip rental gear for use during the campaign.
Casting Call: Brand Ambassador for Bloom Nutrition
Job Description:
Bloom Nutrition, a leader in premium dietary supplements and wellness products, is seeking enthusiastic and charismatic individuals to represent their brand. As a Brand Ambassador, you will help promote Bloom’s line of products, including greens and superfoods, whey isolate protein, and more. We are looking for individuals who embody the values of fitness, wellness, and women’s empowerment. Whether you are on a health journey or already living a fitness-focused lifestyle, we want to hear your story and how Bloom products have supported or can support your goals.
Job Responsibilities:
- Represent Bloom Nutrition’s values and products authentically.
- Share personal experiences related to health, wellness, and fitness, particularly how Bloom products have made a difference (or could make a difference) in your life.
- Promote Bloom Nutrition products through various media channels (including social media, in-person events, and digital marketing content).
- Collaborate with the Bloom team to craft impactful stories and messaging that resonate with their audience, particularly focusing on women’s empowerment through wellness.
- Engage with the Bloom Wellness Club, communicating its benefits to potential new members.
Requirements:
- Must be passionate about health, fitness, and wellness, with a personal story that aligns with Bloom Nutrition’s values.
- Ability to articulate and share personal experiences regarding wellness journeys, with a focus on women’s empowerment.
- Strong communication and social media presence is a plus.
- A fit, healthy appearance or an inspiring wellness journey that is relatable and motivating to others.
- Comfortable speaking about dietary supplements, fitness routines, and lifestyle changes.
Compensation Details:
- Competitive hourly rate for promotional work.
- Additional compensation for successful referrals or sales generated through your promotion.
- Access to free or discounted Bloom Nutrition products.
- Opportunity to become a long-term collaborator with Bloom Nutrition and be featured in future campaigns.
Casting Call: Beauty Innovators for Kosas Clean Beauty
Job Description:
Kosas, a trailblazing clean beauty brand, is seeking passionate individuals to become the face of their upcoming campaign. As a Beauty Innovator, you will showcase the transformative power of Kosas products, which merge makeup with skincare to enhance both appearance and skin health. This role is perfect for those who love to experiment with clean, nourishing beauty products and can articulate the benefits of Kosas’ approach to “next-level clean beauty.”
Job Responsibilities:
- Demonstrate Kosas’ versatile beauty products, focusing on their skin-enhancing properties and clean formulations.
- Create content that highlights how Kosas shades can be incorporated into everyday beauty routines, appealing to a wide range of audiences.
- Collaborate with Kosas’ creative team to ensure alignment with the brand’s vision of clean, authentic, and innovative beauty.
- Communicate the benefits of clean beauty and skincare, emphasizing how Kosas products contribute to overall skin health.
- Participate in photo and video shoots to model Kosas products for social media, website, and other promotional materials.
Requirements:
- Passion for beauty and skincare, with a deep understanding of clean beauty principles.
- Experience in content creation, modeling, or social media influencing (preferred but not required).
- Strong communication skills and the ability to convey the benefits of clean beauty products to a broad audience.
- Enthusiasm for experimenting with beauty products and a genuine love for Kosas’ brand ethos.
- Ability to work collaboratively with creative teams and be adaptable to direction during shoots.
Compensation:
- Competitive compensation, including a set day rate and additional opportunities for bonuses based on campaign performance.
- Free Kosas products for use during the campaign and to integrate into your personal beauty routine.
- Potential for ongoing collaborations and future campaigns with Kosas.
Casting Call: Talent for Function of Beauty Campaign
Job Description:
Function of Beauty is searching for vibrant and authentic individuals to be part of their upcoming beauty and wellness campaign. As a brand ambassador, you will showcase Function of Beauty’s personalized haircare, skincare, and body care products while emphasizing their clean, cruelty-free formulations. We are looking for creative and engaging talent who can bring the brand’s values to life through content creation, both in video and photography.
This is an exciting opportunity to represent a brand that celebrates individuality and caters to personal beauty needs with bespoke products. Your role will highlight how Function of Beauty’s products can be customized to suit each person’s unique preferences, from ingredients to fragrance and even personalized product names.
Job Responsibilities:
- Create engaging video and/or photo content that highlights Function of Beauty’s personalized approach to haircare, skincare, and body care.
- Showcase the use of customized products (e.g., shampoo, conditioner, body wash) that are free of parabens, sulfates, and cruelty.
- Present Function of Beauty’s commitment to clean, dermatologist-tested ingredients in your content.
- Demonstrate the brand’s customizability by focusing on the unique product options (color, fragrance, product naming) and how they enhance the user experience.
- Contribute creative ideas to the campaign to ensure that the content is fresh, exciting, and aligns with Function of Beauty’s mission of redefined personal care.
Requirements:
- Must be 18 years or older.
- Previous experience in content creation, social media influencing, or beauty ambassador roles is preferred.
- Passion for clean beauty and personalized wellness products.
- Strong on-camera presence with the ability to communicate effectively and authentically.
- Familiarity with Function of Beauty or similar customizable beauty brands is a plus.
- Ability to create high-quality, visually appealing content that aligns with the brand’s tone and values.
- Enthusiasm for cruelty-free, sulfate-free, paraben-free, and environmentally conscious beauty products.
Compensation Details:
- Competitive pay based on experience and scope of work.
- Free personalized products from Function of Beauty.
- Potential for long-term collaboration or partnership with the brand.
- Exposure through Function of Beauty’s platforms, giving you the opportunity to grow your own personal brand.
Casting Call: OnMi Wellness Patch Brand Content Creators
Job Description:
OnMi, a leading wellness brand specializing in wearable health patches, is seeking talented content creators for a new digital campaign. Our products offer natural, science-backed support for various wellness needs, including energy, relaxation, vitamin boosts, and hangover relief. We are looking for creative individuals to produce engaging content that demonstrates the ease of using OnMi’s patches, the health benefits, and the innovative science behind them.
Job Responsibilities:
- Create video content that showcases the step-by-step application of OnMi wellness patches.
- Highlight the comfort, convenience, and effectiveness of the patches.
- Produce educational content emphasizing the science-backed ingredients used in the patches.
- Utilize visual storytelling techniques to communicate the wellness benefits.
- Collaborate with OnMi’s marketing team to align content with brand messaging.
- Incorporate green screen effects to present science and research-backed aspects of the product.
Requirements:
- Experience in video content creation, especially in wellness, lifestyle, or health products.
- Ability to create visually appealing, high-quality videos that align with OnMi’s brand.
- Strong storytelling skills with an understanding of wellness and health.
- Familiarity with using green screen and other creative editing techniques.
- Comfortable demonstrating the product’s application process on camera.
- Strong communication and collaboration skills.
- Ability to meet deadlines and work independently or as part of a team.
Compensation:
- Competitive pay based on the scope and length of content created.
- Opportunity for ongoing collaborations with OnMi’s brand.
- Compensation will be discussed upon application, based on experience and scope of the project.
Casting Call: Eco-Conscious Brand Ambassador for Bite
Job Description: Bite, a brand committed to sustainable living and eco-conscious choices, is looking for passionate and environmentally-aware individuals to help showcase their oral and personal care products. As a brand ambassador, you will be the face of Bite’s mission to enhance daily routines with minimal environmental impact. You will demonstrate how Bite’s products, from toothpaste bits to body balm kits, can make sustainable living simple and effective.
Job Responsibilities:
- Create engaging content (photos, videos, social media posts) showcasing Bite’s products in an authentic and relatable way.
- Highlight the eco-friendly aspects of Bite’s oral and personal care collections, emphasizing the positive impact on both personal health and the environment.
- Educate your audience on Bite’s sustainability initiatives, including its waste-reducing packaging and eco-conscious product formulations.
- Promote the use of Bite products in everyday routines to foster awareness and inspire eco-friendly habits.
- Collaborate with the Bite team to ensure that brand messaging is aligned with Bite’s core values and community engagement efforts.
Requirements:
- A genuine passion for sustainability, eco-friendly living, and environmentally responsible brands.
- Experience in creating compelling digital content (social media, blogs, or video) to engage audiences.
- Knowledge or willingness to learn about Bite’s product line and its sustainable initiatives.
- Strong communication skills, both written and visual, with the ability to convey Bite’s message clearly.
- A social media presence or platform to reach an engaged audience is a plus.
Compensation Details:
- Competitive compensation, with potential for product collaborations and partnerships.
- Opportunities for bonuses based on content performance and audience engagement.
- Complimentary Bite products to support your sustainable lifestyle.
- Potential to grow with the brand and take on long-term collaborations.
Casting Call for Flewd Brand Content Creator
Job Description:
Flewd, a wellness brand specializing in therapeutic bath products, is seeking a content creator who can capture the essence of their Stresscare Soaks in engaging, entertaining, and informative ways. We are looking for individuals who can highlight the benefits of Flewd’s 100% natural, toxin-free, cruelty-free stress-relief soaks while emphasizing relaxation and self-care as a form of escape from daily stress. You will create short-form video content to be used across various digital platforms.
Job Responsibilities:
- Create captivating video content showcasing Flewd’s Stresscare Soaks, focusing on stress-relief and self-care.
- Highlight the brand’s commitment to natural, toxin-free, cruelty-free, and eco-friendly products.
- Demonstrate how the soaks help alleviate stress-related issues such as anxiety, insomnia, and muscle aches.
- Use creative storytelling to show how relaxation can be both effective and enjoyable.
- Incorporate Flewd’s brand messaging in all content while maintaining an entertaining and approachable tone.
Requirements:
- Proven experience in creating engaging, on-brand content for social media platforms (Instagram, TikTok, YouTube, etc.).
- Ability to showcase self-care routines or stress-relief solutions in a visually appealing and creative manner.
- Strong understanding of eco-friendly, toxin-free, and cruelty-free product messaging.
- Comfortable working in a flexible, deadline-driven environment.
- High-quality video production capabilities, including editing skills.
- Passion for self-care and wellness products, especially in the realm of stress relief.
Compensation Details:
- Competitive pay (rate based on experience and scope of project).
- Flewd product packages for personal use and content creation.
- Potential for ongoing collaboration with the brand for future campaigns.
Casting Call: Content Creator for Vitapod Hydration Drinks
Job Description: Vitapod, a leading brand in nutritious hydration, is seeking vibrant and creative content creators to showcase their range of hydration drinks. Our drinks are designed for active individuals who value function, taste, and health. We’re looking for creators who can produce engaging and entertaining content that highlights the refreshing benefits of Vitapod drinks while demonstrating how they can be incorporated into daily life, fitness routines, and outdoor activities.
Job Responsibilities:
- Create dynamic and visually engaging content that showcases Vitapod’s hydration drinks.
- Highlight the functional benefits of Vitapod’s hydration drinks, including electrolytes, vitamins, and plant-based polyphenols.
- Demonstrate how Vitapod’s drinks can be a healthier, tastier alternative to water, with an emphasis on active and health-conscious lifestyles.
- Incorporate creative storytelling that emphasizes the refreshing taste and health benefits without relying on artificial flavors or sweeteners.
- Collaborate with Vitapod’s marketing team to align content with brand guidelines and promotional goals.
- Share your content on social media platforms to reach a broad audience of fitness enthusiasts, health-conscious individuals, and outdoor adventurers.
Requirements:
- Prior experience creating content for social media platforms such as Instagram, TikTok, or YouTube.
- An active presence on social media with a following that aligns with health, wellness, fitness, or lifestyle niches.
- Ability to creatively communicate the health and taste benefits of Vitapod hydration drinks in an engaging manner.
- A passion for health, fitness, and nutrition, with a focus on promoting active lifestyles.
- Strong video editing, storytelling, and visual content creation skills.
- Access to high-quality video and audio equipment for content creation.
- Familiarity with hydration products, fitness routines, or wellness trends is a plus.
Compensation Details:
- Competitive pay based on content scope and social media reach.
- Free supply of Vitapod hydration drinks for use in content creation.
- Opportunities for additional sponsored content collaborations.
- Potential for long-term partnerships based on performance and brand alignment.
Casting Call: UGC Content Creator for RiseWell Oral Care Campaign
Job Description: RiseWell, a leader in the oral care industry, is seeking talented content creators to produce engaging UGC (User Generated Content) highlighting the brand’s commitment to safe, effective, and environmentally responsible dental products. This project focuses on showcasing the drawbacks of toxic toothpaste, while spotlighting RiseWell’s children’s toothpaste line from a parent’s point of view.
Job Responsibilities:
- Create high-quality, authentic UGC video content in a Problem/Solution format discussing the harmful effects of toxic ingredients in conventional toothpaste.
- Highlight RiseWell’s children’s toothpaste, discussing its benefits from a parent’s perspective. (Note: Children do not need to appear in the ad.)
- Emphasize the importance of using products with clean, safe ingredients, aligning with RiseWell’s brand values of natural and effective oral care.
- Capture and convey a genuine commitment to sustainability, emphasizing RiseWell’s environmentally responsible packaging and mission to reduce plastic waste.
Requirements:
- Proven experience in content creation with a focus on lifestyle, wellness, or family-oriented content.
- Ability to speak naturally and authentically from a parent’s perspective about oral care for children (parent status is a plus but not required).
- Understanding of the importance of clean, toxin-free living, with a passion for promoting health-conscious products.
- Strong communication skills and ability to convey messages in an engaging, approachable manner.
- Prior experience in creating UGC, TikTok, Instagram Reels, or similar content is highly preferred.
Compensation:
- Competitive flat rate per project, commensurate with experience.
- Opportunity to work with a leading, innovative brand committed to sustainability and clean living.
- Potential for ongoing collaborations on future projects based on performance and brand fit.
Casting Call: Background Actors for LA Miniseries
Job Description:
Agencia BarbarellaCasting is seeking male and female extras to appear in an exciting new miniseries that will be streamed on the Shorts App. We are looking for individuals who can bring authenticity and energy to background roles in various scenes. This is a non-speaking role, and extras will appear in vertical video formats, perfect for streaming platforms.
Job Responsibilities:
- Act as a background extra in various scenes for the miniseries.
- Follow the direction of the casting and production team to ensure you are positioned correctly for filming.
- Maintain professionalism on set, arriving on time and ready for direction.
- Wear the appropriate attire as instructed by the casting team for continuity.
Requirements:
- Male & Female actors, aged 20-50 years old.
- Must be of Caucasian ethnicity.
- Must be based in or able to work as a local hire in the Los Angeles area (no travel provided).
- Comfortable working on set with minimal direction.
- Non-union actors only.
Compensation:
- Rate: $150 per day.
- No agency fee required.
- Meals provided on set.
Casting Call: UGC Content Creator for Kester Black
Job Title: UGC Content Creator – Beauty & Skincare (Problem/Solution Style)
Job Description:
Kester Black, an innovative Australian beauty brand, is seeking passionate content creators to produce User-Generated Content (UGC) with a focus on beauty-related Problem/Solution scenarios. As a brand rooted in clean beauty, cruelty-free practices, and eco-friendly ingredients, we are looking for creators who can showcase the common struggles with conventional makeup or nail products, and highlight how Kester Black offers a safe, effective alternative.
If you have a talent for storytelling and can relate to issues like makeup smudging, lack of long-lasting wear, or nail damage from biting and harsh products, we want you to bring those scenarios to life! We are especially interested in creators who resonate with our mission of providing clean, safe beauty solutions and who can emphasize the importance of avoiding harmful chemicals in everyday products.
Job Responsibilities:
- Create engaging Problem/Solution style content showcasing typical beauty problems (e.g., lipstick smudging, makeup wear, nail damage) and provide Kester Black’s clean beauty products as the solution.
- Highlight the benefits of clean, cruelty-free beauty products, emphasizing the brand’s commitment to safe ingredients.
- Showcase authentic use of Kester Black’s products, including makeup, skincare, and nail polish, in real-world scenarios.
- Submit high-quality, well-edited UGC videos that align with Kester Black’s branding and messaging.
Requirements:
- Prior experience in content creation, preferably in the beauty and skincare industry.
- Ability to authentically convey personal experiences with conventional beauty products and articulate why clean beauty matters.
- Knowledge and understanding of social media trends and user-generated content best practices.
- Access to high-quality camera equipment or phone with good video recording capabilities.
- A strong passion for eco-friendly, cruelty-free, and clean beauty products.
- Ability to deliver content within the specified guidelines and deadlines.
Compensation:
- Competitive rate per video or content piece, based on experience and engagement potential.
- Opportunities for product gifting and future brand collaborations.
- Featured placement across Kester Black’s digital and social platforms, offering exposure to a wide audience.