Leading the global (Aerospace & Defense) A&D Business Unit’s marketing team, the A&D Marketing Director will be responsible for developing and executing best-in-class marketing plans to deliver on demand generation goals, further establish IFS’ unique thought-leader brand position and helping define our differentiation in the A&D sector.
This role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression of those leads through the sales cycle to close, as well as evolving our account based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly.
Finally, the A&D Marketing Director will play an important role ensuring the A&D marketing strategy supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.
KEY RESPONSIBILITIES
- Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
- Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
- Lead generation and qualification working with regional field marketing teams and key account managers (“KAMs”) to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
- Collaborate with Account Executives (“AEs”), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing (“ABM”) activities
- Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
- Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
- Develop and manage strategic brand-building activities that further IFS market positioning
- Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
- Manage A&D marketing budget including planning, forecasting, and results reporting
- Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel
Qualifications
- Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
- Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
- Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
- Excellent verbal, presentation, and written communication skills; fluent English
- Demonstrable ability to communicate how industry solutions achieve business value
- Strong leadership skills, results oriented, with clear drive and initiative — highly motivated with a determination to succeed
- Experience in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn
- University degree in business or marketing (preferred)
- An obvious passion for industry marketing in support of building and scaling a successful industry-leading business
Additional Information
We are looking for applicants to be based in one of the following regions;
Ottawa, Canada; Chicago, USA; London, UK
IFS
Related jobs:
Silent Review Promo – Non-Union Talent
Job Description:
We are seeking English-speaking, French-speaking, and bilingual women, aged 25-35, for a commercial involving the “Silent Review Trend.” Talent will review products in a silent, expressive, and non-verbal manner using gestures and facial expressions. This promo aims to engage audiences with fun and relatable content.
Job Responsibilities:
- Review products silently, focusing on non-verbal communication.
- Express opinions clearly through gestures and expressions.
- Take direction well.
Requirements:
- Ability to perform without spoken dialogue.
- Women, aged 25-35, all ethnicities.
Compensation:
- $500/Session, $1000/Usage (One year digital).
Parabolic Microphone Operator (Sports Event) – Virginia vs Wake Forest
Job Description: We are looking for a Parabolic Microphone Operator to assist in capturing live field audio during the Virginia vs Wake Forest game at Allegacy Federal Credit Union Stadium in Winston-Salem, NC. The operator will be responsible for using a wired parabolic microphone dish to capture ambient sounds from the field, enhancing the live broadcast experience by bringing the audience closer to the action.
Job Responsibilities:
- Operate a wired parabolic microphone dish along the sidelines or endline to capture the general sounds of the game.
- Follow the gameplay closely, adjusting the microphone to capture optimal audio as the action unfolds.
- Work in coordination with the broadcast team to ensure continuous high-quality audio capture.
- Stand for long periods and move along the field as needed to follow the action.
- Adapt to outdoor conditions, including varying weather, while maintaining performance.
Requirements:
- Must be physically fit and capable of standing and moving for extended periods.
- A basic understanding of football or general sports is necessary to effectively follow the game and capture relevant audio.
- Ability to work outdoors in different weather conditions.
- Keen attention to detail to ensure the best possible audio capture.
- Prior experience with audio equipment is advantageous but not mandatory.
Compensation:
- Competitive hourly wage.
- Opportunity to gain experience in a high-profile sports broadcast.
- Potential for future assignments based on performance.
Casting Call: Female Pool Shark Body Double for Eyewear Campaign
Job Description: We are casting a highly skilled female pool player to serve as a body double for an actress in an upcoming eyewear campaign. The selected candidate will perform in scenes that require advanced pool-playing skills, ensuring the shots appear seamless and professional. While this role involves a body double, the focus will be on skillful execution rather than recognizable features. The ideal candidate will closely match the height and complexion of our lead actress and be confident performing in a lively party atmosphere.
Job Responsibilities:
- Serve as the body double for the actress, executing advanced pool shots during the campaign shoot.
- Confidently handle a pool stick, align shots accurately, and execute them flawlessly in front of a crowd.
- Collaborate with the director and production team to ensure the visual continuity between the actress and the body double.
- Maintain professionalism and follow directions to achieve the desired results for the campaign.
Requirements:
- Female, aged 25-40.
- Height: 5’8” to 5’10”.
- Medium brown complexion (please refer to the photo in the casting notice for reference).
- Must be a highly skilled pool player, capable of performing advanced shots with confidence.
- Comfortable performing in a dynamic environment surrounded by party onlookers.
- Experience in similar roles is a plus but not required.
- Must be available to shoot in Toronto.
Compensation:
- Pay: $3,000 if selected.
- This is a non-union campaign.
Hi, My name is Vincent Di Lella. I am currently a student at George Brown college majoring in Video Design and Production. I am currently looking for three actors in order to make my short horror thesis film Method. I am looking for two men and woman, ages 20-30.