Digital Edge provides digital marketing strategies and solutions for Destination Marketing Organizations (DMOs) to increase awareness of their destination’s products, experiences, and distinct differences. Our solutions are crafted to engage with visitors and influence them to choose a destination for vacationing or business.
As the Manager of Paid Media and Analytics, your focus will be on planning and executing the media plans for Digital Edge’s portfolio of clients. This role is ultimately responsible for the full media planning cycle (planning, activation, measurement), including developing innovative and performance-driven paid media deliverables, the management and optimization of paid media campaigns, and reporting on KPIs to achieve our clients’ objectives and goals. This role will be highly analytical and very hands-on to help lead our team of Paid Media Specialists to be on the cutting edge of understanding and implementing emerging B2B media tactics. This position will report to the VP of Marketing Strategy.
MUST BE LOCATED WITHIN THE JACKSONVILLE, FL METRO AREA TO BE CONSIDERED
Responsibilities and Duties
- Independently manage the day-to-day media campaigns for Digital Edge’s select key clients
- Oversee and assist Paid Media Specialists during campaign planning, execution, and measurement phases for their portfolio of clients
- Stay up to date with best practices and new media products, provide mentorship to the team
- Drive continuous A/B testing to enhance paid media efforts
- Provide strategic guidance on driving traffic, conversions, and ROI for all paid media channels, including but not limited to programmatic, paid search, paid social, and retargeting campaigns
- Oversee monthly/quarterly/annual reporting and analyze findings; deliver results to clients and make recommendations for improvements
- Identify trends and provide actionable insights to optimize campaigns and improve overall paid media performance
- Lead the internal media team, ensuring accountability to deadlines and KPIs, as well as the mentorship of skills needed to deliver against Digital Edge’s paid media objectives
- Provide support to the VP of Marketing Strategy and other leadership team members as needed to ensure our clients’ and prospects’ needs are met with strategic thought and aligned with their outlined objectives and goals
- Be innovative and forward-thinking, providing new service and program ideas based on marketing trends, industry needs, etc. to enhance our media campaigns
- Create a positive, collaborative, supportive culture by being solution-oriented, and encouraging accountability and respect
Qualifications and Skills
- 5+ years of paid media experience; B2B/agency experience preferred
- 2+ years of leadership experience in guiding internal media teams
- Demonstrated knowledge of managing paid media campaigns on Google, Facebook, LinkedIn, Twitter, and programmatic platforms.
- Experience with managing SEM campaigns, and expertise in CTV/OTT is a plus
- Advanced knowledge of Google Analytics 4 and other analytics platforms, a solid understanding of web metrics
- Experience working with campaign data and ability to analyze and extract actionable insights
- Understand the flow of data between marketing campaigns, website analytics, and reporting tools
- Proficiency in all aspects of media campaign management: assistance with creative and content development, campaign setup, ad trafficking, optimizations, and reporting and analysis
- Data-driven, digital-savvy individual who thrives in a fast-paced, collaborative environment
- Strong attention to detail, with the ability to handle multiple projects simultaneously
- Ability to learn quickly, multi-task, and translate learning into executable ideas promptly
- Team-oriented operating style with effective interpersonal skills that allow successful business interactions with individuals of all leadership styles, personalities, and career levels
- Strong communication skills, spanning from written correspondence to oral presentations
Compensation and Benefits
- Industry: Travel and Tourism
- Annual Salary: 65K-70K
- Flex work schedule – in-office collaboration 3 days per week
- Health, Dental, Vision Benefits
- Laptop
- 13 Days Personal Time Off (PTO) after 90 days on an accrual basis
- 13 Paid Holidays annually
- Simple IRA Plan with Employer Contribution
Digital Edge Marketing Agency
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