Association Management Center seeks a Marketing Manager to join our Marketing Services team, an internal marketing agency focused on developing strategic marketing campaigns for AMC clients. The marketing manager leads marketing projects for multiple clients, including the Awards and Personalization Association (APA) and Council of Engineering and Scientific Society Executives (CESSE). The role requires brand strategies to advance revenue generating value, including attracting new members and audiences, as well as promoting partnership, sponsorship and advertising. Ideal candidates will have marketing, promotion and social media expertise, as well as being adept in managing multiple projects across all channels and the ability to track and measure the success of marketing tactics based on client performance or revenue goals.
Position Responsibilities:
- Collaborate with association client stakeholders to create marketing strategy to support revenue growth, customer engagement, and to enhance the brand, including for membership recruitment and retention to ensure messaging aligns with unique client value propositions.
- Develop marketing plans and an annual calendar to include messaging themes, timelines, mediums/channels and tactical execution areas.
- Manage multiple integrated marketing campaigns concurrently, including strategy, execution, and data analysis/reporting.
- Manage assigned client websites, providing timely content updates, identifying opportunities to utilize the website to meet strategic goals and maximizing SEO
- Ensure quality within a given campaign, including all collateral is professional and on-brand.
- Facilitate effective communication between client stakeholders and staff, meeting client needs, and ensuring expectations are consistent across all parties involved.
- Monitor project and budget status and regularly report to key stakeholders.
- Collaborate with creative team and association staff to development marketing collateral including monthly newsletters, social media campaigns, print or digital ads, press releases, brochures, postcards, annual reports, and other promotional pieces, etc.
- Ensure brand consistency across all marketing deliverables.
- Foster relationships with clients to ensure effective collaboration and create an environment where clients can have an active role in the process.
- Provide guidance to team members to build up the team and ensure the best possible work is being completed by all hands in a project.
- Coach, manage, train and develop direct reports.
- Create marketing plans based on broader marketing strategy around client products and services.
- Continually improve processes and systems to ensure efficient, high-quality, repeatable, and documented work.
- Set and meet realistic deadlines; foreseeing challenges and creating plans to address them.
Qualities:
- Knowledge of good content strategy practice across all channels including web, e-mail, social media, print, audiovisual, and advertisements.
- Proficiency with Microsoft and Adobe software, web content management systems, Google Analytics, email and social media marketing platforms, SEO tools.
- The ability to build and manage a project plan that is flexible and budget-conscious and allows pieces to move concurrently.
- Great interpersonal and leadership skills and the ability to solve conflicts and guide project team members.
- A working knowledge including but not limited to HTML and CSS, processes for both print and digital collateral, email writing and design, and data analytics and tracking.
- A high-level perspective with granular knowledge: this professional should understand all the moving parts involved in a given project enough to properly estimate effort involved and manage those pieces.
- Resource management skills, knowledge of what is needed and who can best deliver it.
Experience And Skills
- Bachelor’s degree in marketing.
- 5 years’ experience in a creative services agency, corporate, or association marketing environment including leading staff.
- Experience in account management, market research, marketing strategy and plan development, branding, analytics, events and product marketing, and budget management.
- Experience in content marketing, paid and organic search, email marketing campaigns, and writing and editing.
- Effective communication and collaboration skills, deadline oriented, flexible, and creative.
Association Management Center is an equal opportunity employer. We are committed to building a diverse team in which all employees are welcomed, valued and respected for their individual strengths, perspectives, and contributions.
Disclaimer The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
Association Management Center
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