JOB TITLE: Associate Member Engagement Manager
REPORTS TO: Executive Director, TRA Texas in Regional Office of Houston
INDIRECTLY REPORTS TO: Director of Membership
Exempt, Full-Time
JOB SUMMARY:
Membership is the core of the Texas Restaurant Association (TRA). Critical to an effective member acquisition, engagement, and retention strategy to build a strong association to support our mission, Associate Member Engagement Managers are based across the Association’s four regional offices (Austin, Dallas, Houston, San Antonio) to provide frontline support to its membership. This position requires a detail-oriented person with strong sales, interpersonal, and organizational skills to support membership needs and retention and help manage a regional office. Qualified individuals must be outgoing, eager to make personal phone calls and engage with in-person communications. This position will also assist with special events and functions as they relate to Texas Restaurant Association (TRA) and its chapters in the region within they are based.
DUTIES:
Member Acquisition, Benefits Products & Services Adoption (50%)
Core to the success of the TRA is a strong membership, counted not only in number of members, but strength of engagement and use of available benefits, products, and services. Associate Member Engagement Managers play an integral role in the success of membership development and retention. Key activities include:
· Collaborate with the Director of Membership to execute all membership related acquisition strategies and promotions across the region and support any member-acquisition partnerships.
· Promote the adoption of TRA member benefits, products, and services, with the goal to improve immediate adoption by new members and increase overall adoption penetration amongst existing members.
· Collect, analyze, and review member input on products and services with the Director of Membership and Director of Partnerships to refine member offerings to best serve the needs of TRA membership.
· Identify, approach, and confirm new restaurant/foodservice operator members in the chapters within the region, achieving set member growth targets (both ARR and % YOY member growth).
· Collaborate with the regional Executive Director and Director of Membership to execute membership growth events and targeted follow-up with non-member attendee opportunities.
· Respond to referrals from local members and Chapter board members.
· Earn commission on member acquisition, retention, and products & services adoption.
Member Engagement & Retention (40%)
As the TRA has evolved, engagement and retention with membership has expanded beyond issuing and collecting dues invoices. Regular contact with members across the State is critical to maintaining an engaged and involved membership, along with executing a strong and robust marketing and communications strategy. The Associate Member Engagement Manager will be responsible for:
· Execution of a robust internal (chapters) and external (members and non-members) communications strategy to engage with industry and convert new members and provide existing members with invaluable information. This includes social media, informative blogs, newsletters, webinars, and more, and is always in coordination with the TRA Marketing & Communication team.
· Assist in managing all local association functions, invitations, registration, RSVP lists, documents, name badges, etc. (committee meetings, board meetings, organization functions, and special events).
· Executing elements of the engagement plan for new (1styear) and continuing members, including key contact points and maintaining the integrity of members’ information (locations, location managers, etc). Success is measured by meeting the annual member retention goal (% of retained members).
· Support news alerts and other up-to-the-minute pushes to members, keeping them appraised of relevant information.
· Aggregating Chapter events and activities across the region into the unified calendar and supporting Association and Foundation Chair travel during a given board term, including opportunities to meet with new members in the region’s chapters.
· Managing internal chapter development programs, including member referral incentive opportunities and other similar programs that both grow membership and ensure that all Chapters maintain minimum membership levels.
Supporting Regional Office Management (10%)
Supporting a strong member acquisition/growth and engagement/retention requires a well-organized and effective regional office team led by the Executive Director. Associate Member Engagement Managers also play a key role ensuring this and supporting the Chapters within their region, all helping to ensure the goal that the TRA maintains its position as the leader providing Texas’ foodservice industry information and support. Duties in this category may be adjusted based upon the skills of the candidate and those of other Associate Member Engagement managers based in that regional office, and at the discretion of the Executive Director, but may include:
· Answering phones, processing incoming and outgoing mail, managing and ordering all office supplies, and keeping important files organized and current.
· Attend functions and special events sponsored by the Association or its Chapters within region, ensuring contract obligations met and payments current, and leveraging opportunities for member acquisition as detailed above.
· Assist Chapter Board support of local Texas ProStart educators, students, and the Texas Restaurant Foundation within the Region.
And all other duties as assigned.
QUALIFICATIONS:
· Bachelor’s Degree and minimum 3 years’ experience in membership engagement and sales, or minimum
5 years minimum special events/sales experience in the hospitality industry.
· Strong competency with Microsoft Office Suite (Office 365), iMIS experience preferred.
· Excellent verbal and written skills, Comfortable presenting to large crowds.
· Proven attention to detail, highly organized, and able to handle multiple tasks simultaneously.
· Ability to maintain a consistently positive outlook towards all members and fellow staff.
· Previous experience in the hospitality/restaurant and/or association management/leadership is a plus.
· Job has some local travel required (not exceeding 30%) and some weekend work as events require.
Job Type: Full-time
Salary: 42K – 48K Plus commissions
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
Work Location: In person
Texas Restaurant Association
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