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$$$

Watauga Group is seeking a Senior Digital Media Manager who has a proficient background in paid digital media with an emphasis on Paid Search. This role will be responsible for leading & managing performance driven campaign strategy, activation, management, analysis, optimization, measurement, tracking, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Digital Media Supervisor.

About Watauga Group

Founded 19 years ago, Watauga Group is a fiercely independent media agency specializing in providing the Outdoor Recreation and Attractions industry with media strategy, planning, and buying services. Grounded in our deep understanding of outdoor participants and attraction visitors, Watauga’s integrated media solutions drive increased sales and advertising ROI across today’s fragmented media landscape of Linear TV & OTT, Radio & Streaming Audio, Out-of-Home, Paid Search, Online Video, Digital Display, Paid Social, Print, and more.

Who We Are Looking For

You are a seasoned senior paid digital media manager, possessing direct hands-on expertise in the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

  • Assist leading multiple clients with strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
  • Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
  • Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
  • Support and mentor junior level digital team members with strategy, activation, management, optimization, tracking, and reporting
  • Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
  • Collaborate with the Data Team to develop and monitor client reporting and dashboards
  • Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
  • Assist with the billing process related to client digital media platform invoicing and reconciliation
  • Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
  • Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
  • Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

  • 3 – 5 years of successful, demonstrated experience leading and managing paid digital media campaigns across Search, Social, and Programmatic platforms.
  • Minimum of 2 years hands-on experience with any of the following platforms:
  • Google Ads (Search, Display, YouTube, Discovery, Performance Max)
  • Facebook Business/Ads Manager
  • Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
  • The Trade Desk DSP
  • Display & Video 360 DSP
  • Campaign Manager 360 Ad Server
  • Google Analytics / GA4
  • Google Tag Manager
  • Up to date platform certifications are required (Google Ads, Facebook Blueprint, Edge Academy or similar)
  • Pixel, Measurement, and Tracking experience is required
  • Prior media agency experience is a plus
  • Strong analytical acumen to evaluate effectiveness of digital campaigns
  • Strong written, presentation, and communication skills
  • Impeccable attention to detail and follow through
  • Highly curious, asks great questions, and listens intently
  • Ability to think on your feet and quickly adapt to changing requirements and needs
  • A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
  • A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

  • Salary+Bonus. Based on experience level and history of successful client engagements.
  • Remote Work. Ability to work from home as an active and fully engaged member of the team.
  • Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
  • Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
  • Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
  • Life & Disability Insurance. Watauga Group pays 100% of the premiums.
  • 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
  • Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
  • Tuition Reimbursement. Up to $5,250 per year for tuition and fees.

Watauga Group

$$$

Job Title: Search Engine Marketing Manager

Location: Santa Clara County, California, United States

Duration : 3 Months

Pay rate: 60 Hr W2

“All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment”.

Job Description:

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

The Senior Search Engine Manager at will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive global business. In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand digital footprint across paid search platforms.

What you get to do in this role:

In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline. You’ll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.

Key activities:

  • Manage key paid media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
  • Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with
  • Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
  • Oversee key relationships with external vendors, including data partners, managed services, and the search media companies
  • Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
  • Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RSLA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
  • Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up
  • Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business
  • Act as consultant and expert for each line of the business, addressing their needs and tailoring service and media advise based on the unique business goals
  • Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines

Skills:

  • Solid framework of concepts in overall digital media landscape
  • Fluency in all tools, processes and goal for paid search campaign management
  • Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
  • Deep experience with SEM best practices for B2B
  • Understanding of good SEO practices and how it benefits SEM
  • A/B and multivariate test design, optimization and ROI
  • Advertising analytic skillset
  • Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations
  • Ability to maintain composure in fast pace and dynamic atmosphere
  • BA/BS degree
  • 6+ years of paid search marketing experience

Education:

  • Bachelors preferred

Attachement:

  • WAND Request #12748631 Search Engine Marketing Manager Call Outs
  • Bill rate: $85.00/hr
  • Expectation is to be remote, however if person would like to be in office, any office is open to them. Person must be in US ideally on PST.
  • KOC TBD
  • What are the top “must have non-negotiable” skill sets that need to be present on a resume in order to be successful for thisrole?
  • 2-3 years experience managing paid search campaigns (either B2B or B2C) on Google & Bing
  • Prefer person to have experience at an agency and/or in house company that is somewhat well known (like B2B tech)
  • Pre-Screening Questions:
  • How would you split $1M in budget across the U.S. and the UK knowing that return on ad spend is 2x in UK vs. U.S.?
  • What’s your optimization strategy for keeping an campaign clean?
  • What part of paid search are you most passionate about?

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With five nationwide offices, two global delivery centers, and employees in 42 states, Ask Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.

ASK Consulting

$$

Female Asian/Blasian Models for Atlanta Event

Job Details: We are seeking vibrant and talented Female Asian/Blasian models to participate in an exciting event taking place this Thursday in Atlanta. This event promises to be a unique and dynamic experience, offering an excellent opportunity to showcase your modeling skills and be a part of a memorable occasion.

Job Responsibilities:

  • Collaborate with event organizers and fellow models to bring the vision to life.
  • Walk the runway with confidence, showcasing various styles and designs.
  • Pose for photographs, ensuring the best angles and expressions are captured.
  • Engage with attendees and maintain a professional and approachable demeanor.

Requirements:

  • Female individuals of Asian/Blasian ethnicity.
  • Height: 5’7″ and above.
  • Age: 18-30 years.
  • Previous modeling experience is preferred but not mandatory.
  • Ability to work effectively in a team and adapt to dynamic environments.
  • Strong communication skills and a positive attitude.

Compensation:

  • Payment: Competitive hourly rate, commensurate with experience.
  • Travel Expenses: Reimbursement for reasonable travel expenses incurred while commuting to the event location.
  • Wardrobe/Styling: Wardrobe will be provided by the event organizers.
$$

Female Model for HYPMOSIS Visuals I Casting

Job Detail: We are seeking Female Models, aged 21 and above, to participate in a commercial product shoot for a social media campaign for HYPMOSIS. The shoot will take place next week in Los Angeles, CA.

Job Responsibilities:

  • Showcasing HYPMOSIS products in a dynamic and engaging manner for the social media campaign.
  • Collaborating with the production team and photographers to achieve the desired visual aesthetic.
  • Following direction from the creative team while adding your own flair and personality to the shoot.

Requirements:

  • Female models aged 21 and above.
  • Experience in commercial modeling preferred, but not mandatory.
  • Must be comfortable in front of the camera and able to take direction effectively.
  • Ability to showcase products in an authentic and relatable manner.

Compensation:

  • Payment: $500 per day (estimated 8-hour shoot day).
  • Usage: The images and footage captured during the shoot will be used for HYPMOSIS’s social media campaign.
$$$

Ready to join one of the fastest-growing marketing agencies in the country? You’ve arrived at the right place!

We Are:

A team of proven growth marketers, creatives, and data scientists who help unlock rapid growth for some of the world’s most iconic brands. We’ve successfully grown many companies from hundreds to millions in revenue. We have worked with VC-backed startups and Fortune 500 brands including Nike, Ghostery, P&G, American Express, J&J, Heineken, Southern Marsh, and many others. We are based out of New York City and support startups and scale-ups around the globe.

We Are Looking For:

We are looking for an experienced Paid Search Specialist (SEM) to join our team and manage our clients. We’re looking for a highly analytical and strategic digital marketer who can help us optimize our SEM campaigns and take them to even greater heights. This is a great opportunity for those who have experience managing SEM campaigns for a D2C brand or B2B SaaS Products.

You Will Get To:

  • Provide strategic insight on emerging trends and industry developments as they impact the SEM landscape
  • Launch SEM campaigns from scratch for a variety of clients (predominantly for D2C, B2B SaaS, and healthcare companies) & optimize our bidding strategy across thousands of keywords
  • Become an expert on our client’s brands and goals and develop creative solutions that boost the brand’s reputation and conversions
  • Have a deep understanding of our client’s products + competitors so you can launch the most effective ad campaigns that have high engagement
  • Liaison with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
  • Work with the client to continually test the full SEM funnel, including ad copy and landing page optimization and re-marketing
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
  • Act as an advisor to guide a client on improving their bottom-of-funnel performance to lower a client’s overall CAC and improve LTV
  • Staying on top of client communication and demonstrating strong project management skills

You Have:

  • Minimum 4+ years of experience managing SEM campaigns across Google, Bing, and Apple Search
  • At least 7 figures in ad spend ($1 million – $10 million minimum) across your career
  • Demonstrated history of achieving profitable ROAS whether that’s for a variety of clients or in-house
  • Deep knowledge liaisoning with products to set up events on different ad platforms as well as ensuring all events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as Rockerbox, AppsFlyer, etc is a major plus)
  • You must have experience working with the branding/creative team to produce high-quality ad assets that have proven to capture an audience’s attention and are on par with the branding guidelines
  • You must have experience walking through a reporting structure to communicate/display ad performance across search, display, Youtube, shopping, etc and report on ongoing experiments that need to be tested
  • You must be highly analytical and prioritize achieving client KPIs
  • Expertise with the intersection of paid, owned, and earned media in SEM campaign orchestration
  • Passionate about the SEM landscape and can demonstrate thought leadership in the space
  • You have strong knowledge of Google Analytics, Semrush, Ahrefs, MOZ, etc
  • Experience working with an SEO specialist to identify keyword opportunities that have led to high ad engagement is a major plus.

Benefits:

  • Premium Healthcare (Medical, Dental, Vision)
  • 401k with Match
  • One Medical
  • Commuter Benefits
  • Unlimited PTO Policy
  • Generous Parental Leave Policy
  • Remote Work Policy
  • Flexible Work Schedule
  • Summer Fridays
  • Annual Retreat
  • Home Office Allowance
  • Learning Budget
  • GymPass – Company-Sponsored Gym Discounts at Most Major Local and National Gyms

Compensation: ​$77,000 – $100,000

NoGood

$$$

Are you a Rockstar at managing digital advertising campaigns? We are hunting for the next great addition to the VELOX team. The right person to join our team will be ambitious and motivated to be the best in digital advertising. You should love exploring the newest, latest, and greatest. You’ll also want to share this knowledge with our account managers and our clients.

We are an ROI-driven agency. Our clients demand performance, and so do we. We are highly analytical and work diligently to determine the best mix of ad placement, platform, technical approach, target, message, call-to-action, and everything else required to scale our clients to the next revenue level.

This position will focus on Google Ads, Facebook Ads, Pinterest, and Microsoft Advertising. You’ll participate in strategy discussions to yield more conversions for our clients and help set scaling points.

You should be able to work with our strategic, creative, and technical teams to learn the key points of any campaign, and then create and execute the campaign. The perfect candidate must have a strong analytical mindset, a passion for marketing and enabling technology, and a track record of quickly learning and applying new marketing technology solutions. There is administrative work related to the position, you’ll need to make sure the numbers all match up for our clients, reporting, and billing.

To get an interview for this position, you must be:

  • A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
  • A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
  • Able to convey compelling messages and transform complex concepts into clear communications.
  • Be focused and ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.

**** This is a full-time in-house position at our office in Boise, Idaho. ****

Responsibilities

  • Lead bid management strategies for PPC campaigns ranging from $5-7 figures monthly spend primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
  • Serve as the daily client-facing contact, working with our clients – addressing questions and requests as they arise.
  • Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
  • Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
  • Constant ongoing creation of keywords, display banners, and ad copy
  • Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
  • Work with cross-functional teams on increasing ad relevancy scores and average ad position
  • Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
  • Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.

Required Skills

  • 3+ years in Managing Ad Campaigns
  • 2+ years of Google Ads Experience
  • 2+ years of Facebook Ads Experience
  • A genuine passion for online marketing & paid search/media
  • Google Ads & Facebook Ads Certified
  • Strong communication skills; able to communicate complex information clearly
  • Affiliate marketing experience a plus
  • Undergraduate degree in business/marketing or equivalent experience

Benefits

  • Top-Tier Competitive Compensation
  • Health, Dental, & Vision Insurance (Company Matched)
  • Generous 401k (Company Matched)
  • Life Insurance (Company Paid)
  • 3 Weeks of Paid Vacation & 12 Paid Holidays
  • Empowered Work Schedules
  • Private Downtown Parking (Company Paid)
  • Walking Distance to Greenbelt & BODO
  • On-Site Gym & Complimentary Personal Training (Weekly)
  • Team Building Events, Catered Lunches & Numerous Company Parties
  • Kombucha On Tap!

What’s our culture like?

We’re kind of like one big (or small depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and “always striving for greatness” is the name of our game.

VELOX Media

$$$

Paid Media Manager

LHH Recruitment Solutions is currently seeking an experienced and results-driven Paid Search Manager to join our client’s dynamic marketing team. This hybrid role, located in the Nashville Area, will be responsible for developing and executing innovative SEM strategies, optimizing paid search campaigns, and driving effective lead generation efforts. The ideal candidate will have a strong background in paid search marketing, a keen eye for detail, and a passion for staying ahead of the latest trends and strategies in the digital marketing landscape.

Responsibilities:

  • Develop and execute comprehensive SEM strategies aligned with the company’s goals and objectives. Drive continuous improvements to enhance campaign performance and increase ROI.
  • Lead the development and optimization of paid lead generation strategies, leveraging platforms such as Google Ads. Generate high-quality leads while maintaining efficient campaign spend.
  • Take ownership of Google Ads paid search efforts, managing campaign setup, structure, and ongoing optimization to maximize click-through rates, conversion rates, and quality scores.
  • Provide regular performance reports that showcase campaign metrics, insights, and actionable recommendations. Utilize data-driven insights to make informed decisions and drive improvements.
  • Plan, execute, and analyze A/B tests for ad copy, landing pages, and other elements to identify winning strategies and improve overall campaign effectiveness.
  • Conduct thorough keyword research, identifying relevant and high-performing keywords. Test and refine keyword strategies to stay competitive in the market.
  • Keep ahead of industry trends, search engine algorithm changes, and emerging technologies to ensure the company’s SEM strategies are at the forefront of innovation.
  • Collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive marketing efforts and consistent messaging.

Qualifications:

  • Minimum of 4 years of experience in paid search marketing
  • In-depth knowledge of Google Ads and Google Analytics
  • Experience with tools like SEMrush or similar platforms
  • Strong analytical skills and the ability to interpret complex data.
  • A/B testing experience and a data-driven approach to campaign optimization.
  • Excellent communication skills, both written and verbal.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred.

Details:

  • The compensation for this position is $75,000 per year
  • This is a full time, direct hire role
  • Full Benefits and 401K
  • This role is HYBRID in Nashville, TN

LHH

Paid Search Manager

Sitting within the Search Marketing team, the Paid Search Manager will lead the activation,

implementation, reporting and optimization, to drive sales and business growth for the LG

Electronics Online Business Store through Google and Bing ads. Daily operations for this role

include hands-on-keyboard campaign execution, optimization, daily budget pacing and bidding,

using Google and Bing’s platform and third party tools (ie. SA360).

About the Team

HS Ad is the in-house digital department for LG Electronics US. Our Search Marketing team is

based in NY-NJ with a hybrid work environment. As of 2022, we ask for a minimum of 3x/week in-

office at our Englewood Cliffs, NJ location.

Key Responsibilities

  • Effectively manage Google and Bing paid search campaigns (with use of SA360’s management platform) to meet business objectives and goals
  • Build and execute paid search campaigns, inclusive of ad group categorization, keyword mining, search trends, competitor research, audience strategies, negative targeting, etc.
  • Develop ad copy messaging that meets brand guidelines and advertising best practices
  • Manage pacing and monthly budgets, optimal allocation between engines and tactics, bidding and related settings, spend reconciliation and other related financial upkeep
  • Work closely with Measurement & Data Analytics team to facilitate reporting and ad-hoc analyses
  • Evaluate data and identify actionable insights to improve performance and spend efficiency, considering beta and pilot opportunities to A/B test

Qualifications

  • 3+ years in a strategy or analytics-focused role setting up and managing media campaigns
  • 3+ years of setting up and managing paid search campaigns
  • Bachelor’s degree in marketing, advertising or communications highly preferred
  • Deep understanding of Paid Search campaign management and optimization best practices with an emphasis on SA360, Google, Bing and Google Analytics platforms
  • Experience analyzing performance data and summarizing / communicating via reports and presentations
  • Highly proficient with Microsoft Office Suite (Excel, Power-point)
  • Strong analytical, problem solving, and decision-making skills
  • Extremely organized with a strong attention to detail and accuracy
  • Strong interpersonal and relationship management skills with ability to work with cross functional teams
  • Ability to work under tight deadlines and manage multiple projects/priorities
  • Experience in a fast-paced start-up/entrepreneurial environment a plus

HS Ad North America

$$$

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters

As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.

Where you will work

Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).

We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)

What you will do

  • Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
  • Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
  • Capture and ensure daily review of inbound SEO leads.
  • Perform keyword research and competitive analysis.
  • Understand and implement technical SEO audits and changes.
  • Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
  • Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
  • Devise and execute methods to track, report, analyze and improve SEO performance.
  • Develop new SEO tests and strategies.
  • Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
  • Serve as the key SEO expert/advocate.
  • Keep up-to-date with latest SEO trends, strategies and algorithm changes.
  • Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
  • Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
  • Maintain and expand the company’s prospect database.
  • Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
  • Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
  • Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.

What you will bring

Required

  • Bachelor’s Degree in Communications, Marketing, Business or related discipline.
  • Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.

Desirable

  • Demonstrated ability in driving successful SEO campaigns
  • Strong understanding of the full range of products and services offered by Vonage Business.
  • Detailed project management and organization skills across multiple tasks and timelines.
  • Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
  • Demonstrated impeccable integrity and commitment to customer satisfaction.
  • Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
  • Ability to:
  • Create convincing proposals and documentation.
  • Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.

How you will benefit

  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

$$$

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters

As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.

Where you will work

Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).

We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)

What you will do

  • Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
  • Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
  • Capture and ensure daily review of inbound SEO leads.
  • Perform keyword research and competitive analysis.
  • Understand and implement technical SEO audits and changes.
  • Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
  • Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
  • Devise and execute methods to track, report, analyze and improve SEO performance.
  • Develop new SEO tests and strategies.
  • Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
  • Serve as the key SEO expert/advocate.
  • Keep up-to-date with latest SEO trends, strategies and algorithm changes.
  • Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
  • Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
  • Maintain and expand the company’s prospect database.
  • Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
  • Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
  • Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.

What you will bring

Required

  • Bachelor’s Degree in Communications, Marketing, Business or related discipline.
  • Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.

Desirable

  • Demonstrated ability in driving successful SEO campaigns
  • Strong understanding of the full range of products and services offered by Vonage Business.
  • Detailed project management and organization skills across multiple tasks and timelines.
  • Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
  • Demonstrated impeccable integrity and commitment to customer satisfaction.
  • Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
  • Ability to:
  • Create convincing proposals and documentation.
  • Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.

How you will benefit

  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

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