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About the opportunity:
Evergreen Money is focused on changing how financial platforms are built by creating a seamless and integrated experience for our customers. We are focused on solving problems that will make way for new and better financial products. Evergreen Money is led by Bill Harris, the founding CEO of PayPal, Personal Capital, and ONE.
About the Role:
The Paid Search Manager will be responsible for creating and managing the full Search ecosystem at Evergreen. This role is highly collaborative and will be a key stakeholder in Evergreen’s growth goals.
In this role, you will have the opportunity to:
- Develop and implement comprehensive paid search strategies using Google Ads, Bing Ads, and Apple Ads, focusing on optimizing campaign performance, maximizing click-through rates
- Lead keyword research, ad copy creation, and landing page optimization to ensure alignment with campaign objectives and target audience
- Manage and monitor paid search campaigns, budgets, and bids across various platforms, continuously optimizing for better performance and ROI
- Conduct A/B testing of ad creatives, landing pages, and targeting to drive continuous improvement and stay ahead of industry trends
- Utilize analytics tools to analyze campaign data, extract actionable insights, and present performance reports to stakeholders
- Collaborate with the design and content teams to ensure ad creatives and landing pages are aligned with campaign goals and brand messaging
To be successful in this role, it would help if you have the following:
- 4+ years of hands-on experience with paid search, preferably in an agency or startup environment
- Proven experience with bid management, budget allocation, and campaign optimization techniques, including LTV optimization
- Proficiency in using analytics tools (e.g., Google Analytics) to track and measure campaign performance
- Strong Excel skills, including pivot tables & vlookups
- Strong analytical skills and the ability to derive insights from data to inform decision-making
- Ability to work independently and as part of a high-growth team, with the ability to project manage multiple cross-functional projects
- Exceptional team player – the role requires cooperation with your team members and other departments and roles at Evergreen
- Experience with Mobile Apps is a plus
- Experience with other parts of Google Ecosystem is a plus (UAC, Discovery, Youtube)
Evergreen Money
Focused on efficient customer acquisition, the Manager, Acquisition of Paid Search will be responsible for the soup-to-nuts performance channel ownership of Paid Search. Working closely with our agency partners, this person will develop and set the strategy, manage launches and ongoing optimizations, and report on actionable learnings while acquiring a strong understanding of the media landscape as it pertains to new customer acquisition.
Primary responsibilities will include strategy development, hands-on campaign management, budget and KPI forecasting and pacing, ongoing analysis and recommendations, and insights gathering. They will partner closely with the Director of Acquisition and other acquisition team members to pull together and execute the holistic acquisition strategy for the year. They will partner with key cross-functional groups such as analytics, e-comm, brand, creative and retention. The ideal candidate is a true self-starter, eager to learn about the ever-changing landscape of Paid Media, a positive team player, and above all else, an expert in all things paid search.
Responsibilities:
- Develop, deploy and optimize paid search channel strategies in partnership with the Director of Acquisition and agency partners.
- Report out channel learnings and actionable tests to internal team stakeholders, both cross-functional and to senior leadership.
- Partner with internal teams including analytics, e-comm, brand, creative and retention to optimize and grow channel efficiency.
- Manage and keep reports and analysis on a daily/weekly/monthly basis to generate insights, calculating robust KPIs and understanding how metrics affect and drive each other (CAC, AOV, ROAS).
- Maintain daily channel budget management and optimizations, making recommendations on scalable opportunities and pullbacks along with forecasting and future planning.
- Be the industry expert for the search space, identifying trends and competitive insights to help drive meaningful strategy, projects, and optimizations.
- Leverage marketing data tools such as Google Ads, Bing Ads, Google Analytics, Looker, and Feedonomics, as well as data analysis tools, particularly Excel, to provide insights and report on channel performance.
- Ownership of paid search channel across brand, NB, shopping and PMAX, along with support in SEO and Amazon PPC.
Qualifications:
- Must have 5+ years of proven relevant experience in paid search managing multi-million dollar budgets in a fast paced, growth led environment.
- Experience specifically in both DTC search and shopping required.
- Advanced analytical skills, highly proficient in quickly leveraging marketing data tools such as Google Analytics, Looker, or Tableau, and particularly Excel
- Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics or equivalent.
- Demonstrate strong writing, analytical, multi-tasking, organization, and communication skills.
- True enthusiasm for marketing with strong working knowledge of the e-commerce and the digital landscape.
- Desire to learn and build knowledge around marketing principles, multi touch attribution and media strategies and tactics.
- Energetic and positive team player, with an eagerness to learn and grow and strong ability to collaborate yet operate very independently.
- High-level attention to detail, with strong organizational, project management, and presentation skills.
- 2+ years managing agency relationships, providing clear direction and communication.
This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days.
Bloom Recruiting
Search Engineer Marketing Manager
Our client is looking for an analytical, detail-oriented, and results-driven SEM Manager to join our Marketing team. As a Paid Search / SEM Marketing professional – you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns.
In this role you will responsible you will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.
Position Responsibilities:
• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters
• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape
• Assess opportunities for expanding target audiences based on predefined audience targets and personas
• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency
• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution
• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership
• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels
eHire
Join the fashion-forward team at Jarbo, based in the pulsing heart of Seattle. Our flourishing apparel brand seeks a seasoned digital marketer with expertise in paid advertising to further amplify our online presence and e-commerce conversions. This position offers immense growth for someone keen on blending the intricacies of paid search and social with the dynamic world of fashion, especially for those who appreciate the nuances of online shopping experiences.
Primary Responsibilities:
- Strategize, implement, and manage paid search and social campaigns, ensuring alignment with brand guidelines and business objectives.
- Conduct in-depth analysis of our PPC campaigns and develop insights to optimize ROI.
- Mastermind and execute paid social campaigns across platforms like Facebook, Instagram, Pinterest, and more to drive e-commerce growth.
- Collaborate with the content team to create compelling ad visuals and copy that resonate with our target audience.
- Manage ad budgets, ensuring maximum returns without overspending.
- Keep abreast of the latest trends in paid advertising and apply best practices for the apparel e-commerce sector.
- Foster relationships with advertising representatives from search engines and social platforms.
- Explore website optimizations to better enhance and support paid goals, ensuring seamless user journeys that improve conversion rates.
- Work closely with analytics to assess funnel effectiveness and make necessary adjustments.
- Recommend and implement A/B testing for ad visuals, copy, and landing pages.
- Partner with other internal teams to ensure integrated marketing strategies across all channels.
Candidate Profile:
- 5+ years of experience in digital marketing with a focus on paid search and social advertising.
- Experience in e-commerce, especially within the apparel sector, is highly valued.
- Strong understanding of performance marketing, conversion, and online customer acquisition.
- In-depth knowledge of ad platforms such as Google Ads, Facebook Ads Manager, and more.
- Up-to-date with the latest trends and technologies in digital marketing.
- Highly analytical mindset and experience with web analytics tools.
- Proficient in Adobe Suite.
- Shopify experience is a plus.
- Exceptional project management skills and the ability to manage multiple projects concurrently.
- Strong communication skills, both written and verbal.
About Us:
Jarbo is a luxury clothing collection rooted in Seattle, WA. Our women-led initiative embodies power and creativity. From design, creation, shipment, to marketing – we handle everything from our main Seattle hub. Our exclusive apparel line takes pride in global partnerships with premium European ateliers and factories. We maintain a tight-knit, family-like atmosphere that encourages creativity and camaraderie. Besides, we offer healthcare benefits.
To Apply:
Please send a cover letter, resume, and any relevant work examples. Portfolios and/or visual references will be prioritized during the application review.
Job Type:Â Full-time
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Education:
- High school or equivalent (Preferred)
Experience:
- Digital Marketing (Paid Search & Social): 5 years (Required)
- Work Location:Â In person
Jarbo Collection
Paid Search Manager – Must have D2C or Saas Experience.
Skills & Experience:
- 2-3+ years with paid search channels (Google Ads, Microsoft Ads, including YouTube ads, PMax, etc)
- Experience in driving revenue at point of purchase
- Excellent in Google Analytics (or similar platform)
- 300k-1 million monthly ad spend budget
- Proficiency in Excel or Google Sheets (formulas, analysis, modeling)
- Proficiency in marketing funnels and site A/B testing
- Ability to collaborate effectively in a team environment
- Software and Saas Experience.
- Startup and Agency experience.
Talentpair
Casting Call for Men and Women
Job Responsibilities:
We seek talented individuals between 13 and 35 to participate in an upcoming project. As a participant, you will be expected to:
- Present yourself confidently and professionally.
- Follow directions from casting directors.
- Showcase your modeling abilities, including posing and walking.
Requirements:
- Gender: Men and Women
- Age Range: 13 – 35 years old
- Experience: All experience levels welcome
- Attire: Please wear all black in any style. This will help us assess your versatility.
Please Bring:
- Comp Cards: Bring your updated comp cards or a set of high-quality photographs showcasing your range as a model.
Compensation:
- This is a paid opportunity. Specific compensation details will be discussed with selected candidates during callbacks.
Merch Photoshoot for Major Car Company
Description: We seek enthusiastic and dynamic individuals to participate in high-profile Merch photoshoots for a major car company. This is a fantastic opportunity to showcase your modeling talents and be featured in promotional material for a renowned brand.
Job Responsibilities:
- Collaborate with the creative team to bring the vision of the photoshoot to life.
- Display the merchandise in a captivating and authentic manner.
- Maintain a positive and professional attitude throughout the shoot.
- Follow directions from the photographer and creative director.
Requirements:
Male Model:
- Age Range: 18-28
- Ethnicity: Caucasian
- Body Type: Muscular/athletic
Female Model:
- Age Range: 18-30
- Ethnicity: Black/African Descent
- Hairstyle: Must have some form of braids, locs, etc. on shoot date
- Body Type: Slim and tall
Dates and Location:
- Fitting: September 14th
- Shoot Day: September 21st
- Fitting Duration: 4 hours
- Shoot Duration: 8-10 hours
- Location: NYC (Must be local, no transportation provided)
Compensation:
- Total Compensation: $1,250
- Breakdown:
- $1,000 for shoot day
- $250 for fitting
Casting Call: Real Men for National Sunday Papers Magazine Shoot
Job Detail: We seek authentic, real men for an upcoming photo shoot for a renowned national Sunday papers magazine. This one-time assignment requires your presence for just one shot. The shoot will take place on Tuesday in London.
Job Responsibilities:
- Attend the scheduled photo shoot on time and be prepared to pose as the photographer directs.
- Project a natural, genuine presence in front of the camera.
- Collaborate with the creative team and follow instructions to achieve the desired look and feel for the photograph.
Requirements:
- Must be a real man (i.e., not a professional model or actor). We’re looking for individuals with a genuine, relatable presence.
- Available on Tuesday for the entire duration of the shoot.
- Comfortable with being photographed and taking direction from the creative team.
- No specific height, age, or ethnicity requirements. All looks are welcome.
Compensation:
- Payment for the assignment will be provided upon completion of the shoot.
- Travel expenses to the shoot location will be reimbursed (if applicable).
Merch Photoshoot for Major Car Company – Male and Female Models
Job Details: We seek enthusiastic and dynamic individuals to join our Merch Photoshoot for a renowned car company. This is an exciting opportunity to participate in a high-profile project showcasing the latest merchandise collection.
Job Responsibilities:
Male Model, Ages 18-28:
- Showcasing the car company’s merchandise confidently and appealingly.
- Following direction from the photographer and creative team.
- Maintaining a positive and professional attitude throughout the shoot.
Female Model, Ages 18-30:
- Presenting the car company’s merchandise with elegance and style.
- Highlighting the merchandise with confidence and grace.
- Collaborating effectively with the photographer and creative team.
Requirements:
Male Model:
- Age: 18-28
- Ethnicity: Caucasian
- Body Type: Muscular/athletic
Female Model:
- Age: 18-30
- Ethnicity: Black/African Descent
- Hairstyle: Must have some form of braids, locs, etc., on a shoot date
- Body Type: Slim and tall
Job Schedule:
- Fitting: September 14th
- Duration: 4 hours
- Shoot Day: September 21st
- Duration: 8-10 hours
Location:
- New York City (NYC)
- Must be local. Transportation will not be provided.
Compensation:
- Total: $1,250
- $1,000 for shoot day
- $250 for fitting
Male Model Casting Call – Nolcha Shows NYFW 15th Year Celebration
Job Detail: We seek a male model with dreadlocks to participate in the Nolcha Shows NYFW 15th Year Celebration, a prestigious event celebrating 15 years of cutting-edge fashion and technology at New York Fashion Week. This is a fantastic opportunity to showcase your talent to industry professionals, media, and fashion enthusiasts.
Job Responsibilities:
- Walk the runway confidently and professionally, showcasing assigned designer’s collections.
- Collaborate with stylists and designers to achieve the desired look for the show.
- Maintain a positive and cooperative attitude throughout rehearsals and the event.
- Be punctual and adhere to the provided call schedule.
Requirements:
- Male model with a strong and confident runway presence.
- Must have natural dreadlocks.
- Previous runway or fashion show experience preferred.
- Must be available on Sunday, September 10, 2023, from 11:30 AM onwards.
- Must provide transportation to the venue (Mercedes-Benz Manhattan at 770 11th Ave. at 54 Street).
Compensation:
- Rate: $125 for the event day.
- Additionally, selected models will receive press links and exposure through various media outlets covering the event.
Event Details:
- Name: Nolcha Shows NYFW 15th Year Celebration
- Date: Sunday, September 10, 2023
- Time: 11:30 AM
- Venue: Mercedes-Benz Manhattan at 770 11th Ave. at 54 Street
- About the Event: Celebrating its 15th year of experiential programming, The Nolcha Shows will be unveiling an innovative take on New York Fashion Week by producing a multi-faceted fashion tech experience on September 10, 2023, at the iconic Mercedes-Benz Manhattan located at 54th and 11th Avenue.