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  • California

Job Title CRM Manager

Location Cupertino, CA 95014

Duration Long-Term Contract

Description:

As Retail CRM Manager, you will drive Retail’s CRM capability for the global retail business focused on customer acquisition and retention. You will ensure the health of the capability by delivering database integration, privacy compliance, and quality measurement. Through this role you will grow customer lifetime value with an optimized and evolving portfolio of communication levers that you help to integrate. You will effectively partner with analytics to design an effective and scalable measurement system and identify the key events through mining complex data sets. Additionally, you will partner with business, database, and product owners to design specific opportunities to engage customers by delivering a dynamice infrastructure that leverages existing and new technologies. You will serve as the CRM technology and execution expert ensuring functionality and processes are aligned to brand, business, and program priorities.

Key Qualifications:

  • 8-10 years experience designing and leading a CRM function/team across a matrix organizational structure for a multi-national e-commerce company.
  • Experience identifying and advocating CRM technologies and programs that deliver personalized, automated on platform and outbound communications at scale.
  • Retail (online and in store) and product launch experience preferred
  • Experience working in a global organization on multi-market, multi-language projects
  • Comfort with data analysis, building forecasts and evaluating models to drive key KPIs
  • Able to work independently and with ambiguity innovating down to the details to develop a new idea
  • Strong program and project manager skills
  • Able to manage complexity by synthesizing information
  • Extraordinary storyteller with strong written and verbal communication skills; strong at building and delivering compelling presentations
  • Able to engage, influence and balance needs of multiple stakeholders at all levels
  • Top performer consistently achieving results and persisting in the face of challenges
  • Curious and proactively learns through experimentation when tackling new problems
  • Team-player, strong collaborator

Education & Experience

Bachelor’s degree in relevant subject preferred but not required

ACL Digital

About:

Three Six Zero is recruiting on behalf of Unsun Cosmetics. Unsun Cosmetics was founded in 2016 by Katonya Breux with the goal of attaining a world of clean sunscreen products for women of color. Unsun’s purpose is to create clean, inclusive, no-residue options that are kind to the person using it as well as the environment it’s being used in.

Job Summary:

We are seeking a highly motivated and experienced Director of Marketing to lead our marketing strategy. The ideal candidate will have a strong background in marketing, strategic planning, and brand development with a proven track record of delivering successful marketing campaigns. As the Director of Marketing, you will be responsible for developing and implementing marketing strategies that strengthen relationships with customers, partners, and stakeholders and increase brand awareness.

Responsibilities:

  • Develop and implement strategic marketing plans and campaigns to increase brand awareness and product sales.
  • Manage and lead the marketing team to achieve company goals.
  • Conduct market research to stay informed on consumer preferences and market trends.
  • Work with product development team to identify new opportunities and create marketing plans for new product launches.
  • Collaborate with sales team to develop promotional materials and sales tools.
  • Build relationships with key partners, influencers, and stakeholders to enhance brand image and increase market share.
  • Manage budget and allocate resources effectively to achieve marketing goals.
  • Develop and execute digital marketing strategies, including social media, email campaigns, and website content.
  • Analyze and report on the success of marketing campaigns and adjust strategies as necessary.
  • Identify new opportunities for growth and expansion into new markets.

Qualifications:

  • Bachelor’s degree in Marketing or related field required.
  • Minimum 8 years of experience in marketing or related field.
  • Experience in the sunscreen or beauty industry preferred.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Proven ability to develop and execute successful marketing campaigns.
  • Knowledge of digital marketing and social media platforms.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Creative thinking and strategic planning skills.

Three Six Zero

$$$

We are looking for a Senior Integrated Marketing Program Manager. This role will lead programs for the Education and Government vertical at a Tech Company in Pleasanton, CA-combining planning with hands-on program creation. The ideal candidate will own goals, strategy, and programs, while supporting the day-to-day tactical needs of a busy team. This is a contract hybrid role (in-office Tuesdays/Thursdays.)

Responsibilities:

  • Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including demand generation, project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third parties
  • Working with cross-functional groups including solution marketing to develop the overarching strategy, including appropriate messaging, content, and stories from which to build campaigns; and then using the content in appropriate channels
  • Crafting tailored programs for the key decision-makers and influencers in a buying decision
  • Managing and monitoring program spend to ensure budget decisions are optimized while meeting quarterly and yearly targets
  • Working with project managers to develop and monitor project plans and schedules
  • Coordinating the various external/internal teams working on the campaign
  • Working with corporate sales development on effective follow-up and sales plays
  • Ensuring programs are set up properly in various marketing tools including Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot)
  • Monitoring campaign effectiveness, goal attainment, and providing recommendations for optimization
  • Monitoring and communicating progress toward goals, and adjusting where needed to stay on target to meet company goals
  • Presenting key programs and assets to internal constituents including product marketing, sales teams, and third parties

Requirements:

  • 7-10 years of integrated marketing experience in B2B enterprise software and SaaS, planning and driving impactful demand generation programs
  • Experience with marketing tools such as: Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot)
  • Experience leading project related budgets/tracking and monitoring campaign performance and spend
  • Experience analyzing program results and performance trends to make data-driven decisions
  • Bachelor’s Degree

GroupA

Bio Creative Labs is seeking a highly motivated and experienced Brand Manager who will also serve as a Brand Strategist to join our growing team. The successful candidate will have a strong background in brand strategy, marketing, and project management. This role will be instrumental in driving the growth and success of our brands, Petal Fresh and Be Care Love, by developing and executing strategic brand initiatives, as well as managing marketing campaigns and product launches.

Responsibilities:

  1. Develop and implement comprehensive brand strategies for Petal Fresh and Be Care Love that align with Bio Creative Labs’ business objectives and target audience needs.
  2. Manage the execution of marketing campaigns and product launches that support the brand strategies, ensuring effective messaging, targeting, and budget allocation.
  3. Collaborate with cross-functional teams, including product development, design, and sales, to ensure cohesive brand representation across all touchpoints.
  4. Conduct market research and competitor analysis to identify trends, opportunities, and threats that inform the brand strategies.
  5. Monitor, analyze, and report on brand performance using various metrics and KPIs, adjusting strategies as needed to achieve targets.
  6. Oversee the development of creative assets, such as packaging, promotional materials, and digital content, ensuring brand consistency and alignment with strategic objectives.
  7. Develop and maintain relationships with external partners, such as vendors, agencies, and influencers, to support brand growth.
  8. Stay current with industry trends, best practices, and emerging marketing technologies to ensure the continuous growth and success of Petal Fresh and Be Care Love.

Requirements:

  1. Bachelor’s degree in Marketing, Communications, or a related field.
  2. 5+ years of experience in brand management or brand strategy, preferably in a similar industry or market.
  3. Proven track record of developing and executing successful brand strategies and marketing campaigns.
  4. Strong analytical skills and ability to make data-driven decisions.
  5. Excellent written and verbal communication skills.
  6. Experience working in a small team environment, with the ability to manage multiple projects simultaneously.
  7. Creative thinking and problem-solving abilities.
  8. Familiarity with marketing tools and platforms, such as social media, email marketing, and analytics software.
  9. Passion for the beauty and personal care industry.

  • To apply, please submit your resume, cover letter, and portfolio We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Bio Creative Labs™

$$$

Sr. Content Marketing Manager

Zinus is seeking an experienced content marketing professional to join our U.S. Marketing team as Content Marketer starting immediately. The ideal candidate will be able to demonstrate proven success of delivering engaging and high performing content. Experience developing and executing content marketing strategies to deliver best-in-class content for eCommerce platforms such as Amazon, Walmart.com, and Wayfair.com would be a huge plus. You will be asked to collaborate with internal teams as well as external agency partners to plan, develop, and execute key areas of marketing content to drive product sales and brand awareness across our entire Zinus portfolio. These initiatives and activities include content strategy to support digital advertising, integrated campaign development (video, web, social media, email, print/OOH, etc.), influencer marketing, PR and sponsorships, among others.

This position will carry enormous influence within our small but vibrant team and will be asked to present to senior company leadership as necessary.

What You Will Do:

  • Collaborate with the Director of Marketing, to guide development and implementation of local U.S. market marketing plans that deliver against global Brand and Product goals
  • Work with marketing and other cross-functional colleagues, including brand, growth, sales, and product, to ensure we are telling the right stories in the right formats across paid, owned, and earned campaigns throughout the buyer’s journey
  • Develop content strategy e.g., pillar strategy, core content ownership areas in partnership with the brand team
  • Lead all content marketing initiatives which includes creating and managing the content calendar; and driving desired brand perception, traffic, and leads from content marketing
  • Plan, develop, and implement insight-driven, high-value thought leadership content strategy, including thought leadership blogs, video scripts, creative briefs
  • Leverage consumer research tools to understand the challenges faced by customers and use this to create targeted content campaigns addressing and solving these challenges
  • Gain customer understanding to determine who we should target for content marketing and understand pain points and topics to write content about
  • Collaborate closely with the marketing team to both identify and leverage content across paid and owned marketing channels to drive awareness and growth
  • Manage at least 2 direct reports to provide guidance, feedback and mentorship
  • Plan, execute and deliver strategic content creation in support of new and existing product launches and promotional periods
  • Work closely with the company’s Merchandising & Operations team; enabling them to meet their channel revenue objectives with content; supporting them with appropriate tools, materials and presentations as required
  • Work closely with design and product marketing teams to define required marketing materials on an ongoing basis
  • Edit, proofread, and improve all customer-facing content
  • Independently plan content strategy as well as write hands-on, with minimal supervision – but in complete alignment with business strategies
  • Measure and analyze content-related metrics on a regular basis and factor results into future content recommendations and development
  • Undertake continuous analysis of competitive environment and consumer trends to create new content
  • Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups
  • Other duties as assigned

What You Bring to Zinus:

  • You are a confident, driven, and dynamic marketing professional with 5-7 years of prior work experience in either a corporate marketing or creative agency environment
  • You are an expert in the field of content marketing, consumer-centric and data-driven copywriting, SEO, and digital marketing
  • You have 1-2 years of relevant prior experience with organic search as a channel – ideally, you have implemented successful SEO-focused content programs and measured the impact.
  • You have hands on tactical experience with eCommerce platforms like Shopify and headless Content Management Systems
  • You have a thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
  • You are a collaborative team player with great interpersonal skills and the ability to work cross-functionally
  • You are able to deliver feedback thoughtfully and receive it gracefully
  • You can operate efficiently in an environment of ambiguity and are able to multi-task and prioritize projects
  • eCommerce or CPG experience ideal, direct experience in our furniture or DTC mattress industry highly valued
  • BA/BS degree with strong academic credentials
  • Excellent written and verbal communication skills
  • Experience working with remote and multicultural global teams
  • Strong research and analytical skills

Work Authorization/Security Clearance

Must be authorized to work within the US., sponsorship is not available at this time.

About Zinus

Zinus is a highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all employees. We’ve been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this eCommerce business. If you chose to join Zinus you’d be joining a company that is committed to the happiness of our employees and customers above all else with the goal of delivering products and experiences that invoke wonder and joy daily.

Zinus

Job Title: Product Marketing Manager V

Location: Menlo Park, CA

Duration: 06 Months Contract

Pay Range: $115-$120 an hour on W2 without benefits.

Summary:

The core role of a product marketing manager (GTM) in Business Integrity is to lead global go-to-market strategy, narrative development, goaling, prioritization, and packaging for products and policies related to Business Integrity. The successful candidate will partner with multiple teams to influence new product development, mitigate product risks, lead the development of global launch plans to bring products to market, and identify opportunities to improve existing products.

Responsibilities:

  • Lead development, socialization, and execution of global, comprehensive go-to-market strategies for Business Integrity product/policies
  • Craft narratives to explain Business Integrity product/policies to internal and external partners and clients.
  • Guide and partner with cross-functional teams (both global and regional) in developing client communications, product documentation, and sales collateral
  • Create leadership briefings, client communications, and sales collateral for Business Integrity products/policies.
  • Distill and surface market feedback from various channels to product teams for new and existing Business Integrity products/policies.
  • Set the outbound priorities for our suite of Business Integrity products/policies and work with partner teams to ensure those priorities ladder up to Facebook’s overarching strategic goals
  • Manage high priority, fast moving decisions and communication planning.
  • Work with PR to devise launch strategies for featured products.

Minimum Qualifications:

  • 8+ years of work experience, including work in marketing, product, consulting, communications, or information technology
  • Experience in a product marketing capacity (partnering with product management or engineering to represent market/customer requirements and supporting product launches across multiple stakeholder audiences)
  • Communication experience with technical, business, and external stakeholders
  • Track record of collaborating with cross-functional teams to drive results.
  • Experience setting priorities, problem solving, multi-tasking, and working independently.
  • BA/BS degree

Preferred Qualifications:

  • Experience in the advertising sector

“U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status”

US Tech Solutions

ABOUT SHIFAMED

Founded in 2009 by serial entrepreneur Amr Salahieh, Shifamed LLC is a privately held medical device innovation hub focused on the development of novel medical products to address clinical needs in the rapidly evolving fields of cardiology and ophthalmology.

Description

The Director of Marketing will be responsible for developing and executing marketing initiatives for Shifamed and its portfolio companies in the medical device space.

Given that many of the essential functions of this role must be provided on site or in person, this role requires full COVID-19 vaccination (subject to any exemptions or accommodations due to medical or religious reasons).

Responsibilities

  • Develops and executes marketing campaigns, including, development of marketing collateral, digital and social media marketing promotional campaigns, and overall media plan content to articulate the vision for each of our portfolio companies and the value proposition of our products.
  • Works with the clinical and senior leadership teams at each of the portfolio companies to craft messaging that supports the value propositions of each product.
  • Develops strategies for communications to be used to educate various stakeholders ranging from investors to buyers.
  • Conducts qualitative and quantitative market research to understand any current competitors or potential future competitors.
  • Identifies, fosters, and manages relationships with KOLs.
  • Analyzes clinical and market data to assess future messaging opportunities.
  • Helps put together a global strategy for relevant industry meetings and plans podium presence and related promotional activities at various conferences.

Required Education & Work Experience

  • Bachelor’s degree in engineering, life sciences or business discipline required, MBA preferred.
  • Medical device experience is a required, preferably in cardiology, ophthalmology.
  • Minimum of 12+ years of marketing in a medical device company with upstream marketing experience; Start-up experience preferred.
  • Ability to influence at all levels in an organization, excellent collaboration, and negotiation skills; Strong analytical skills working with clinical or research data.
  • Ability to travel.

Our salary ranges are calculated by role and level. Your position within that range will be determined by your job-related knowledge, skills, experience, relevant education, and training/certifications. In addition to those factors, we also examine internal equity as well as consider current market rate, and title may be assessed one level lower or higher accordingly. After you join the company your performance, contributions, and results along with business and organizational needs will affect your base salary. The base salary range for this full-time position is between $170,000 to $200,000 + equity + benefits.

NOTICE TO CANDIDATES: Please be aware that Shifamed and its portfolio companies do not conduct interviews or extend offers through mobile web chat applications. Please report any such occurrences to hr@shifamed.com.

Shifamed

THIS IS NOT A ROLE WITH FORCEBRANDS

Job Summary:

The Associate Brand Manager will be a key leader within the Marketing organization, responsible for driving brand performance for the company. Key responsibility areas include monthly consumption reporting, proactive data analysis to find opportunities to drive and protect the business, and working with category management to build best in class customer sell-stories. The ABM will also support the development and execution of annual plans that deliver the brand vision and drive sustainable sales and profit growth.

Responsibilities:

  • Lead monthly business reporting, leveraging syndicated data to explain key drivers of prior month and year-to-date performance.
  • Collaborate with cross-functional and agency partners to execute against all elements of the business plan. Includes influencing sales priorities (e.g., distribution and merchandising priorities, shopper, and trade/promo priorities
  • Analyze and leverage insights from syndicated and custom consumer research to identify and respond to changing consumer preferences and competitive activities, mobilizing “real time” adaptations to brand plans where needed.
  • Lead day to day initiatives in service of driving the brand. Including supporting the commercialization of display vehicles, line extensions and renovation opportunities in collaboration with product development, operations, sales and finance.
  • Manage the brand’s marketing budget and demonstrate an efficient and effective investment approach.
  • Support the development of annual plans that deliver on aggressive growth objectives.

Supervisory Responsibilities:

  • This role does not have any direct supervisory responsibilities
  • This role requires agency management and cross-functional leadership

Professional Qualifications:

  • The successful candidate is a proven marketer with a track record of growing businesses through leadership of cross-functional teams, a passion for the consumer and a bias for action. This role requires strong analytical skills and knowledge of common business and marketing frameworks that will be leveraged to optimize and execute the strategy.
  • Experience leveraging syndicated data to explain key drivers of business performance
  • Demonstrated ability to draw insightful conclusions from consumer research, and translate them into actionable business strategies and tactics
  • Experience collaborating with internal cross-functional teams, including Consumer Insights, R&D, Sales, Operations and Finance
  • Strong organizational and project management skills, including demonstrated ability to effectively lead multiple projects concurrently
  • Familiarity with the innovation stage-gate process and experience leading innovation/renovation projects from concept to launch
  • Strong written and verbal communication skills
  • Proficient in MS Office suite and IRI/Nielsen syndicated data

ForceBrands

Job Details

Job Title: Product Marketing Manager III

Location: Los Angeles, CA

Pay Range: $75- $80 Hr on W2 without benefits

Duration: 06 Months Contact

Summary:

We are looking for a passionate and seasoned product marketer to join our growing Marketing team. This person will be responsible for driving consumer inbound marketing, managing company-level go-to-market plans, and leading cross-functional teams to ensure we deliver the best experience to people around the world. They will be heavily focused on our customer product initiatives – defining new opportunities and bringing to market new product launches with most relevant narrative and storytelling. The ideal candidate will have a strong background in consumer marketing, clear and effective communication skills (including creating messaging and value propositions), a track record of bringing consumer products to market, and experience working in highly complected spaces.

RESPONSIBILITIES

  • Provide tactical support on focus areas for high-priority launches through activities such as developing key FAQs, attending sprint planning and review meetings, and collaborating as needed with product on in-product messaging.
  • Lead Go-to-Market messaging and value proposition crafting and research requirements, focused on product and feature improvements
  • Collaborate closely with cross-functional teams (including comms, product, legal, and policy stakeholders) while managing the project planning aspects
  • Work closely with marketing, brand and creative teams, by briefing in new work, providing thoughtful and insights-driven feedback, and collecting feedback from key stakeholders throughout the process.
  • Drive the PMM team forward to improve marketing excellence, processes, and more.

MINIMUM QUALIFICATIONS

  • 4-6 years of experience in product marketing or related disciplines for internet and/or consumer technology
  • Experience executing operational and Go-to-Market plans that require input and execution from multiple teams
  • Experience in driving and executing global projects
  • Experience in influencing a cross-functional team
  • Experience in creating frameworks to evaluate problems and present a recommendation for how to proceed
  • BA/BS degree

PREFERRED QUALIFICATIONS

  • Experience in the tech and payments industry
  • Experience in working in fast-moving environments

Disclaimer:

“U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status.”

US Tech Solutions

Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain e-bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. We are a Direct-to-Consumer (D2C) business with our own online and offline operations, as well as other online marketplaces. With strong growth and expansions in place, we are now seeking a Marketing Director to join our North America HQ based in LA.

The Marketing Director will understand the customer and their needs and lead various internal functions, including Marketing, Creative, Digital, Retail marketing and customer experience. The ideal candidate will be a growth-oriented leader who adopts an analytical, entrepreneurial, data-driven, and operationally focused approach.

This role will require you to:

  • Lead the marketing and design team to create, deliver and execute full 360 integrated marketing campaigns from brand building, product launches, customer experience, and retail marketing.
  • Lead the team to manage key marketing channels – Content Marketing, PR, Influencers, Email, and Social Media
  • Plan and develop annual marketing calendar and collaborate with E-commerce and Retail team on seasonal promotions and new product launches
  • Brand management – help define our brand positioning and storytelling, localizing global content and establish the right tone of voice for the market
  • Be a team leader and manage the progress of the team on performance and KPIs
  • Serves as a consumer insights subject matter expert by staying on top of current trends and industry changes;
  • Be a visible, collaborative leader who can develop, scale and build out the existing team in place to the next level

Ideally you will have:

  • 10+ years of experience in Brand Management, Marketing, PR, ideally from a similar industry
  • Experienced with commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations
  • Strong executional background with the ability to drive the team towards a common goal
  • Exceptional communication skills, with the ability to adapt communication to multiple audiences
  • Possesses a positive, can-do attitude, highly collaborative and able to work well cross-functionally and effectively with both creative and operational partners; able to develop and nurture effective relationships at every level of the organization
  • Able to work in a fast-paced work environment, comfortable with rapidly changing landscapes and market pressures
  • Bachelor’s degree in marketing, or a business-related field required.

LEON CYCLE

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