Casting Call: TV Commercial for E45
About E45: E45, the winner of the LGBTQIA+ Channel 4 Diversity Award, is known for its commitment to helping individuals with skin issues. Collaborating with the NHS, E45 aims to support transitioning women by addressing their unique skin care needs. This TV commercial seeks to celebrate the journey of transitioning women, showcasing the authentic and personal moments of their experiences.
Job Details: We are casting for six (6) women, ideally in the first 2 or 3 years of their transition, to feature in a paid TV commercial. This project is about capturing the honest and celebratory aspects of transitioning, particularly focusing on the impact it has on skin health and confidence. The commercial aims to be a testament to inner confidence, unapologetic attitude, and the unique stories of transitioning women.
Responsibilities:
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Participants will be required to share their personal stories and experiences related to transitioning, especially concerning their skin.
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Must be comfortable with being filmed during daily bathroom routines, including but not limited to getting undressed, bathing, using the toilet, and shaving. This is to highlight the soothing effect of E45 cream on sore skin.
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Engage with the camera in a way that reflects authenticity, confidence, and a sense of humour.
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Work cooperatively with the director, crew, and other cast members to create a supportive and positive filming environment.
Requirements:
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Women in the first 2 or 3 years of transitioning.
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Aged between 20 to 40+.
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Open to diverse ethnic backgrounds, street-cast individuals, as well as professional performers.
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Must possess an inner confidence and have a positive attitude towards sharing personal transitioning stories.
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Comfortable with being filmed in various states of undress (note: no full frontal nudity or explicit body parts will be shown).
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Availability to shoot on the specified dates in London.
Compensation Details:
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This is a paid opportunity. Specific compensation details will be provided upon application.
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Travel expenses for shooting days in London will be covered.
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