As the Social Media & Influencer Manager you will be responsible for creating and coordinating engaging and innovative strategies for the business (The Fragrance Shop, Beauty at The Fragrance Shop and scentaddict) from an organic social & influencer perspective. You will be responsible for developing a strategic, creative, and innovative plan across all TFS brands and their subsequent platforms, whilst identifying new ways to market via social & influencer marketing.
The role will be accountable for all our social media channels, including Facebook, Twitter, YouTube, Pinterest, TikTok, Instagram and LinkedIn (and any other channels deemed reasonable). The role is a key part of the marketing and brand awareness team, helping shape and deliver the vision of the TFS brand (and the other brands that sit within the group) moving it to the forefront of social media in an ambitious period of growth.
Responsibilities will include:
• Report to the Head of Digital to develop and implement the brand’s social media strategy both organic and boosted
• Working within the marketing team to deliver our social media strategy that will clearly outline what social channels we have (and why) as well as our approach to each of these channels in a way that is unique and differentiated in the market
• Help build and manage a strong social media & influencer team
• Ensure we are distributing content on our social media channels that is aligned with our brand vision and social strategies
• Develop and later oversee that the right content and messaging is executed on the most relevant social media channels at the right time, delivering the brand story to the right audience
• Develop a strong boosted strategy and oversee all boosted plans and activity, working closely with the performance marketing team
• Ensure we are creating engaging conversations across our range of social media channels
• Understand and implement the correct social media listening tools to guide the team in the right conversations, reacting efficiently to market requirements/trends
• Work with the Customer Service team to ensure our communities are managed, engaged with and questions/queries are responded to
• Work closely with cross-functional teams (CRM, Creative, PR, Performance Marketing, Campaigns, B&M, retail et al.) to deliver compelling and engaging social media campaigns
• Deliver reports highlighting how our social media activity performs in terms of reach, our share of voice, engagement, and sentiment as well as any ROI (linked to boosted activity) on all channels, identifying white space and missed opportunities for the brand
• Implement best practice social media guidelines that will guide the team and other key stakeholders
• Work with brands and the trade partnership team to ensure brand commitments are implemented, reported on and in-line with agreed requirements
• Any other duties as reasonably required
In order to be successful you will need to have:
• Bachelor’s degree: Marketing, Digital, PR, Journalism or related (or equivalent experience)
• 3+ years related Marketing, Social Media, PR experience with demonstrated success in the role(s) working for either a brand or an agency
• Experience in social media community management
• Experience in recruiting and maintaining influencer relationships
• Excellent knowledge of local social media landscape
• Strong experience of using social scheduling platforms and listening tools
• Beauty experience desirable
• Strong creative imagination for developing strategies and campaigns
• Strong business acumen particularly in retail environment
• Excellent time management skills, with the ability to work to tight deadlines in a fast-paced environment
• Very good attention to detail
• A strong passion and understand for social media
• Demonstrate passion for the customer
• Ability to work in a collaboration with various stakeholders
• Proactive, self-starter and a team player
• Strong team-leader that can help guide and mentor junior members whilst also enable buy-in from key stakeholders of the business to the social media strategy
What to expect:
Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.
You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.
The Fragrance Shop
Related jobs:
Casting Call Serious Gamers for Commercial
Job Description: We are urgently casting serious gamers to feature in an upcoming commercial for a well-known brand. This is a fantastic opportunity for gamers who are passionate about gaming and want to share their experience on camera. Whether you specialize in competitive gaming or just love spending time immersed in the gaming world, we want to hear from you. This is a paid role, and we encourage all dedicated gamers to apply.
Job Responsibilities:
- Participate in a commercial shoot, showcasing your gaming skills and passion for the gaming world.
- Collaborate with the production team to authentically represent the gaming experience on camera.
- Engage in on-camera interviews or segments, discussing your gaming experience.
- Follow the production team’s direction for the best portrayal of your gaming abilities.
Requirements:
- Must be a serious gamer, with a strong passion for video games.
- Comfortable being on camera and talking about your gaming experience.
- Available for the commercial shoot and able to follow production guidelines.
- Willingness to collaborate with the production team to deliver a high-quality performance.
Compensation:
- Paid role. Compensation details will be provided upon selection.
FIFA Players of All Ages for Commercial
Job Description: We are seeking FIFA players of all ages to feature in an exciting upcoming commercial for a well-known brand. Whether you’re a casual player or a FIFA enthusiast, this is a great opportunity to showcase your love for the game and participate in a professional shoot. This is a paid opportunity, and we encourage FIFA players of all experience levels to apply.
Job Responsibilities:
- Showcase your FIFA gameplay skills in a commercial.
- Participate in on-camera interviews or segments discussing your experience with the game.
- Work closely with the production team to ensure an authentic and engaging portrayal of FIFA gameplay.
- Follow directions from the production team during the shoot.
Requirements:
- Must be a FIFA player of any age and experience level.
- Comfortable being on camera and discussing your experience with the game.
- Available to participate in the commercial shoot.
- Must be willing to collaborate with the production team and follow all guidelines.
Compensation:
- Paid role. Compensation details will be provided upon selection.
Gamers Who Play Dirt Rally for Commercial
Job Description: A production company is casting Dirt Rally gamers for an exciting commercial shoot in London. We are looking for enthusiastic and experienced players who are passionate about the game and eager to showcase their skills on camera. This is a paid opportunity to feature in a commercial for a well-known brand, and we encourage you to share this opportunity with your friends who also play Dirt Rally.
Job Responsibilities:
- Participate in a commercial shoot, showcasing your skills playing Dirt Rally.
- Engage in on-camera segments where you may discuss your experience and passion for the game.
- Collaborate with the production team to ensure an authentic representation of your gameplay.
- Follow all instructions provided by the production team during the shoot.
Requirements:
- Must be an experienced Dirt Rally gamer.
- Comfortable being on camera and showcasing your gameplay.
- Must be available for the commercial shoot in London.
- Willing to follow production guidelines for the best representation of the gameplay.
Compensation:
- Paid role. Compensation details will be provided upon selection.
Gamers and Their Setups for Commercial
Job Description: A well-known brand is casting passionate gamers to showcase their gaming setups in an upcoming commercial. We are seeking individuals with unique, creative, or immersive gaming environments who love to spend time gaming. This is a great opportunity for gamers to be featured in a paid role, sharing their enthusiasm and personal gaming spaces.
Job Responsibilities:
- Showcase your gaming setup in a commercial.
- Participate in on-camera interviews or clips where you talk about your gaming experience and setup.
- Work with the production team to capture the essence of your gaming space.
- Follow all guidelines provided by the production team to ensure the best visual representation of your setup.
Requirements:
- Must be a passionate gamer with a unique or impressive gaming setup.
- Comfortable being on camera and discussing your gaming experience.
- Ability to showcase your full gaming setup, including any customizations, lighting, or equipment.
- Must be available to participate in filming at your location or a designated shoot location.
Compensation:
- Paid role. Compensation details will be provided upon selection.
Casting Call: Real Teppanyaki Chefs for Paid Commercial (UK-Based)
Job Description:
Kennedy Casting is looking for real Teppanyaki chefs based in the UK to feature in a paid commercial. This is an exciting opportunity for professional chefs who specialize in Teppanyaki cooking to showcase their skills in a high-quality advertisement. We are seeking individuals with experience in Teppanyaki who can confidently perform in front of a camera, demonstrating their culinary expertise.
Job Responsibilities:
- Perform Teppanyaki cooking techniques on camera for a commercial production.
- Showcase dynamic, skillful, and entertaining cooking methods typical of Teppanyaki cuisine.
- Work closely with the production team to ensure the successful execution of the commercial.
- Be able to follow directions and collaborate with the crew to capture the best visual representation of Teppanyaki cooking.
Requirements:
- Must be a professional Teppanyaki chef with relevant experience.
- Must be based in the UK.
- Comfortable working in front of the camera and performing Teppanyaki techniques.
- Ability to demonstrate creativity and flair in cooking.
Compensation:
- This is a paid opportunity. Payment details will be discussed with selected candidates.
Casting Call: Curvy Dancers for Urgent Skincare Commercial (London-Based)
Job Description:
Stark Casting is urgently seeking curvy dancers for an upcoming skincare commercial. This is an exciting opportunity to participate in a high-profile commercial campaign set to be filmed in London. The casting specifically seeks confident, body-positive individuals to represent the natural beauty and diversity of body types. This role is perfect for dancers with a vibrant personality and a love for movement, who can showcase their natural, authentic beauty on camera.
Job Responsibilities:
- Participate as a dancer in a skincare commercial shoot.
- Portray confidence, elegance, and natural beauty, focusing on the brand’s message of body positivity and skincare.
- Collaborate with the production team and follow direction to ensure smooth filming of dance sequences.
- Maintain professionalism and energy throughout the shoot.
Requirements:
- Must be aged between 30-40 years old.
- Looking for dancers who wear size 12+.
- No professional models or actors—this casting is for real, everyday individuals who dance.
- Must be able to work in London during the shoot dates.
- Submission must include a recent photo and phone number for contact.
Compensation:
- This is a very well-paid opportunity, with compensation details discussed upon selection.
Content Creators for Sustainable Fragrance Campaign – Ffern
Job Description:
Ffern, a subscription-based perfume maker, is seeking passionate UK-based creators who align with their modern, eco-conscious approach to high-quality fragrances. As a brand focused on sustainability and minimizing waste, Ffern delivers small-batch, seasonal perfumes to their exclusive clientele. This casting call is an opportunity for creators who can authentically showcase how Ffern’s products contribute to a greener planet and elevate daily routines through sustainable practices.
The ideal candidates will create engaging content that highlights Ffern’s commitment to clean ingredients, waste reduction, and eco-conscious choices.
Job Responsibilities:
- Create visually appealing, authentic content that showcases Ffern’s perfumes and sustainability mission.
- Communicate Ffern’s commitment to clean ingredients and waste reduction through video, photography, or written content.
- Share how Ffern’s fragrances elevate daily routines in an environmentally conscious way.
- Educate audiences on the brand’s small-batch production methods and the significance of their exclusive ledger system.
- Incorporate the values of sustainability, craftsmanship, and conscious consumption in the content.
Requirements:
- Must be based in the UK.
- Proven experience in creating content related to sustainability, fragrance, beauty, or lifestyle.
- A genuine passion for eco-conscious brands and an understanding of sustainable practices.
- Strong storytelling ability through visuals, video, or written content.
- Ability to authentically communicate Ffern’s values of minimal waste and high-quality craftsmanship.
- Prior experience with fragrance or beauty brands is a plus but not required.
Compensation Details:
- Competitive compensation based on content scope and platform reach.
- Opportunities for long-term collaboration with Ffern on future campaigns.
- Complimentary seasonal fragrances from Ffern for the duration of the collaboration.
- Exclusive access to Ffern’s archive of past fragrances.
Casting Call: Young Girl for Lead Role in Short Film
Job Description:
Des Hamilton Casting is currently seeking a young girl from Scotland, aged 5 to 11, to play the lead role in an upcoming short film. We are particularly interested in hearing from young talent who can speak with an American accent. This is a fantastic opportunity for a child actor to showcase their skills in a prominent role.
Job Responsibilities:
- Portray the lead character in a short film.
- Take direction from the film director and acting coach to deliver an authentic and engaging performance.
- Participate in rehearsals and be available for scheduled filming days.
- Work closely with other cast members and production staff to ensure a smooth filming process.
Requirements:
- Girls aged 5-11.
- Must be based in Scotland.
- Ability to speak with an American accent is highly desirable.
- Acting experience is preferred but not required.
- Parent or legal guardian must apply on the child’s behalf.
- The parent or guardian must be present during filming.
Compensation Details:
- This is a paid role; specific compensation details will be discussed with shortlisted candidates.
Casting Call: Teen Couple for Commercial
Job Description: We are seeking a couple approximately 17 years old (both individuals must be over 16) to feature in an exciting commercial. The project is open to all genders and ethnicities. This is a great opportunity for young talent to gain exposure and be part of a professional commercial production.
Job Responsibilities:
- Portray a couple in a professional commercial setting.
- Work closely with the production team and director to achieve the desired performance.
- Follow on-set instructions and be able to adapt quickly to different scenes.
- Maintain a positive, professional attitude throughout the shoot.
Requirements:
- Must be over 16 years old.
- Comfortable working on camera and taking direction.
- No prior acting experience required, but a natural presence on camera is a plus.
- Open to all genders and ethnicities.
- Must be available for shoot dates as specified by the production team.
Compensation Details:
- This is a paid role; compensation will be provided.
- Specific payment details will be discussed with selected candidates.
Casting Call: Real London-Based Families for Energy Provider Commercial
Job Description: We are casting real London-based families for an exciting and well-paid energy provider commercial. This is a fantastic opportunity for families to appear together on screen. We are looking for two specific family groups:
- Family 1: Couple in their mid-40s with a child aged 6-7.
- Family 2: Couple in their mid-30s with grandparents (aged 60+), and a child aged 12-14.
No acting experience is necessary, but all members must be confident in front of the camera.
Job Responsibilities:
- Participate as a family unit in a professionally filmed commercial.
- Follow directions from the production team to ensure natural and engaging performances.
- Represent real, authentic family interactions in various commercial scenes.
- Be comfortable working as a group on set with multiple takes and scene setups.
Requirements:
- Family 1: A couple in their mid-40s with a child aged 6-7.
- Family 2: A couple in their mid-30s with grandparents (aged 60+) and a child aged 12-14.
- Must be based in London.
- Confidence in front of the camera is essential; no prior acting experience required.
- All family members must be available and willing to participate together.
Compensation:
- This is a well-paid opportunity, with details provided upon acceptance.
Casting Call: Real Nurses (Ages 30-55)
Job Description: We are casting real, experienced nurses for an upcoming project that requires authenticity in portraying healthcare professionals. This opportunity is open to nurses of any gender, between the ages of 30 and 55. In addition, we are specifically seeking Hispanic nurses from any nursing field. This is a fantastic chance to showcase your real-life expertise on screen.
Job Responsibilities:
- Portray a nurse in a professional and authentic manner, utilizing your real-life experience.
- Follow direction from the production team to deliver accurate and natural performances.
- Engage in various on-screen activities that replicate your daily nursing duties.
- Represent the nursing profession with integrity and professionalism throughout the shoot.
Requirements:
- Real nurses (any gender) aged 30-55.
- Hispanic nurses from any field are strongly encouraged to apply.
- Must be comfortable performing in front of the camera.
- Previous on-camera experience is not required, but applicants must be able to follow direction and showcase their skills naturally.
- Must be willing to provide proof of nursing credentials or experience, if requested.
Compensation:
- Compensation details will be provided upon inquiry and selection for the role.
Casting Call for Female & Male Identifying Dancers – Awards Show in London
Job Description: Pop Up Global is holding auditions for talented female and male-identifying dancers to perform at a prestigious awards show in London. We are looking for high-energy, versatile performers to be part of an incredible dance production choreographed by the renowned Dane Bates. This is an exciting opportunity to showcase your talent on a large stage in front of a live audience.
Job Responsibilities:
- Participate in rehearsals and learn choreography directed by Dane Bates.
- Perform in the awards show with precision, energy, and professionalism.
- Collaborate with other dancers and the production team to ensure a seamless and captivating performance.
- Be available for both rehearsals and the live performance day.
Requirements:
- Female or male-identifying dancers.
- Strong dance technique and ability to pick up choreography quickly.
- Must be able to attend auditions and rehearsals in London.
- Professional attitude and ability to work well in a team.
- Prior experience in live performances is a plus but not mandatory.
Compensation:
- Competitive pay for rehearsal and performance days (details provided upon selection).
- Meals provided during rehearsals and performance day.
- Opportunity to work with an internationally recognized choreographer and gain exposure in a high-profile event.