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  • Califórnia
  • Californie
  • CA
  • California
$$$

Job Title: Senior Brand Manager

Job Location: Culver City, California 90230, USA

Position Type: contract( 6 months) with possible extension

Type: Remote

Requirements:

  • 7+ years product marketing or global marketing experience in the beauty industry.
  • Demonstrated innovation and product launch experience.
  • Able to provide diverse thought leadership in a multi-cultural environment.
  • Ability to develop, communicate and hold the team to reasonable timelines and operating rhythms.
  • Demonstrated ability to manage multiple complex or fast-moving projects.
  • Global thinker who uses insights, analysis and trends to inform decision making.
  • Able to clearly analyze and articulate successes and failures to team to maintain momentum.
  • Proven track record of managing diverse teams in multiple locations.
  • Clear, concise communication skills with the ability to consistently make compelling presentations.
  • Strong financial acumen and business analytics capabilities.

Job Description:

  • In partnership with Sr. Director, Marketing, manage Social Media accounts:
  • Develop and implement social media strategy.
  • Community management: engage and interact with audience.
  • Compile creative briefs for social posts.
  • Copy Writing responsibilities:
  • Social posts, email, dotcom needs, and brand copy.
  • Review and approve final assets for all channels.
  • Brief creative on brand and education asset needs.
  • Develop and sustain strong working relationships with all cross functional partners and Core Marketing team and support with 360 activation.
  • Liaise with PR & Social Team on communication priorities and alignment with brand strategy.
  • Assist in preparation for team/brand meetings.
  • Conduct competitive analysis and research in mass, prestige, and specialty segments regularly, while keeping constant pulse on the Hair Care market, key competitors, and hair/ beauty trends as it pertains to new launches, breakthrough campaigns, communication and initiatives; present to Marketing Team as needed.
  • Gather insights from online, social media, events, etc. to propose ideas to strengthen brand equity.
  • Manage vendor setup and payment processes.
  • Develop effective marketing materials that align with the overall brand strategy. Managing creative processes, including the execution of clear, strategic and comprehensive briefs, while driving timelines to completion of creative assets.
  • Translating overall brand strategies into clear innovation and activation plans with new/better/different positioning and effective go-to-market campaigns.
  • Provide education support:
  • Assist in education planning and execution for key distributor partners.
  • Field Education requests from Sales; schedule and plan details accordingly.
  • Communicate with DevaCurl Educators, as needed.

Responsibilities:

  • Known for your ability to come up with solutions to any problem and are sought after for your ability to resolve almost any issue.
  • Work and fun are synonymous to you and your attention to detail ensures everything moves seamlessly.
  • Eager to jump in as back up support your fellow teammates.
  • Ability to juggle multiple priorities and prioritize competing tasks.
  • Exceptional time management skills and ability to meet project deadlines head on.

Zobility

Job Description: Influencer Marketing Manager

Company: Cogent World

www.cogentworld.com

https://www.instagram.com/cogentworld

Location: Los Angeles, CA 

The role of the Influencer Marketing Manager involves actively contributing to our team’s efforts in 

developing, supervising, and executing influencer and celebrity-driven digital marketing initiatives 

for our wide-ranging client base at Cogent World. We’re seeking a candidate who not only thrives in 

orchestrating multiple campaigns featuring diverse talents but also showcases remarkable 

organizational skills, a proactive mindset, and a collaborative spirit. Our ideal fit is someone who 

embodies a genuine passion for social media, particularly in the realms of beauty, fragrance, and 

current trends. Exceptional writing prowess and a sincere enthusiasm for the realm of influencer 

marketing are indispensable qualities we’re looking for in the perfect candidate.

Responsibilities:

  • Assist in the development and execution of comprehensive influencer marketing strategies aligned with our client’s objectives and target audiences, ensuring optimal reach and engagement.

  • Identify, research, and establish relationships with relevant influencers in various niches. 

  • Build a strong network of influencers to amplify our client’s messaging effectively.

  • Assist in the conceptualization and design of engaging influencer marketing campaigns that seamlessly integrate with our client’s overall marketing initiatives. Collaborate with influencers to create authentic and compelling content.

  • Work closely with influencers to ideate, create, and review content that aligns with our client’s values and resonates with our client’s audiences across various platforms.

  • Assist with the negotiation of terms, compensation, and agreements with influencers, ensuring a mutually beneficial partnership. Manage contracts, deliverables, and deadlines.

  • Monitor, track, and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies for improved results.

  • Cultivate and maintain strong relationships with influencers, acting as the main point of contact throughout campaigns to ensure successful execution and alignment with our client’s brand guidelines.

  • Stay current with industry trends, emerging platforms, and influencer marketing best practices to continually innovate and enhance our strategies.

  • Ensure that influencer partnerships adhere to FTC guidelines and regulations by overseeing proper disclosure and transparency in influencer content.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field. 
  • 2-3 years of proven experience in influencer marketing.
  • A strong portfolio showcasing successful influencer collaborations and campaigns.
  • In-depth knowledge of various social media platforms and influencer marketing trends.
  • Exceptional communication and interpersonal skills for building strong relationships.
  • Creative thinker with the ability to ideate and execute innovative influencer campaigns.
  • Strong negotiation skills and the ability to manage contracts and partnerships.
  • Analytical mindset with the ability to interpret data and metrics to drive campaign optimization.
  • Proficiency in influencer marketing tools, social media analytics, and project management software.
  • Familiarity with legal and ethical considerations related to influencer marketing.

Cogent World

Qualifications & Skills

– 5+ years of experience in product or brand marketing in video game,entertainment,or related fields. Demonstrated brand development experience strongly desired

– Written and spoken English and Mandarin fluency strongly desired

– Proven track record of successful marketing management in a leadership role and managing P&L statements for products.

– Extensive knowledge and interest in video gaming and interactive entertainment industry and/or Japanese animation.

– Ability to leverage quantitative and qualitative insights with research,partners & licensees to identify market opportunities to shape consumer personas/target audiences,create business plans,brand positioning,and campaign activations

– Experience with digital marketing across web,console,and social including working with online digital marketplaces,developing digital content strategies,and executing launches of supportive and standalone digital releases

– Experience in working successfully with social media channels and editorial personnel in conjunction with executing PR and community plans in addition to demonstrated record of building and managing community teams is a plus

– Experience in Mobile games,live-ops games,film,toys and collectibles is a plus

Responsibilities

– Create meaningful brand moments and integrate promotion and publishing of Lilith games with brand&GTM plans, collaborating with overseas counterparts and game publishing teams

– Identify and leverage opportunities to partner and collaborate with other brands and games within and outside our portfolio

– Develop, approve, and maintain consistent brand identity, including positioning, audience definition, B2C and B2B communication pillars and style guides for usage in brand activations, licensing, partnerships, and games

– Manage internal resources and external agencies/vendors to successfully navigate all phases of product marketing including, but not limited to all planning & project timelines related to creative development, advertising, social media, special events, trade and consumer promotions

– Work effectively with internal and external, cross-functional teams including Community, Public Relations, Channel Marketing, Digital, Operations, and Development to ensure seamless integration and execution of our global marketing campaigns

Lilith Games

$$$

Position Summary:

Robert Half seeks a skilled Director of Communications, Marketing, and External Relations candidate for their non-profit foundation client. This role is pivotal within the Foundation, overseeing various facets of communication, marketing, audience engagement, partnerships, external events, and strategic initiatives. This position reports directly to the Senior Director of Operations and Strategy and collaborates closely with executive leadership, including the Executive Director, to drive the Foundation’s communication and marketing efforts.

Responsibilities:

  • Supervise a team of 4 staff members in the Marketing and Communications department and project consultants.
  • Collaborate with the Senior Director of Operations and Strategy to develop and execute a comprehensive communication, marketing, and branding strategy aligned with Foundation and Trustee objectives, promoting growth and enhancing the Foundation’s national philanthropic leadership.
  • Work with executive leadership to develop, coordinate, and implement unique partnerships, initiatives, and events.
  • Manage external relations, including partnerships with organizations such as Earthshot Prize, Paramount Studios events, and the Aspen Ideas Festival, while securing temporary project support as necessary.
  • Collaborate with the Executive Director on legacy communications and awards/honors for the Foundation’s President and CEO.
  • Partner with IT & Facilities to leverage cutting-edge technology for various internal and external projects.
  • Provide support for internal and external Foundation Communications at LLC’s Explore and Metabolic Studio.
  • Oversee earned media activities, including media strategies and content creation.
  • Develop and manage the Foundation’s internal communications strategy, ensuring consistent and inclusive messaging to all employees.
  • Offer recommendations and strategies for sensitive Foundation matters.
  • Collaborate with executive leadership to direct crisis communications plans.
  • Lead the strategy and creative development of print and digital materials, ensuring they remain on the forefront of industry trends and are integrated and consistent.
  • Direct the Foundation’s presence across social media channels, focusing on content creation and storytelling to engage target audiences.
  • Cultivate, mentor, and develop the skills of the department’s staff, ensuring timely completion of assignments and production schedules.
  • Stay current with best practices in communications, analyzing and measuring the performance of all Foundation communication activities.

Requirements:

  • Bachelor’s degree in Communications, English, or related field required; master’s degree preferred.
  • 10-15 years of experience in innovative communications and/or public relations initiatives; social media experience preferred.
  • 5-10 years of experience in managing a communications department.
  • Exceptional communication skills across various formats (oral, written, presentation, and interpersonal).
  • Proficiency in various aspects of media communication, including writing for diverse audiences and delivery channels.
  • Strong leadership, people and project management, and organizational skills.
  • Excellent critical thinking, problem-solving, creativity, and innovation skills.
  • Ability to establish and manage external partnerships and relationships.
  • Effective multitasking in a dynamic, deadline-driven environment.
  • Self-motivated and reliable.
  • Expertise in the digital landscape, including social media and analytics.
  • Capable of handling confidential information with discretion.
  • Strong ability to collaborate and interact effectively at all organizational levels.
  • Enthusiastic adoption of new media technologies and processes, driven by intellectual curiosity.

Robert Half

$$$

Location: Los Angeles; Hybrid – Wednesdays in office

The Feedfeed is the world’s largest native social media platform dedicated to food and drink, reaching 40 million a month! Since our inception in 2013, the #feedfeed social media community and in-house editorial team have developed some of the most creative, engaging, and mouth-watering content across social media making Feedfeed “the source for what to cook, bake, eat and drink.” We are the only food media company with a built-in Influencer Network of 100K+ of the best food and lifestyle creators.

Feedfeed is looking to add an Influencer Marketing Manager to the team. The ideal candidate is enthusiastic about the food and influencer space, keeping up on the latest news, and able to manage small campaigns on your own. As the Influencer Marketing Manager at Feedfeed, you must have strong attention to detail, experience working with clients, and be able to think strategically. Working closely with the Director of Influencer Marketing, you’ll help scale Feedfeed’s influencer campaign offerings, ensuring you’re building relationships with both clients and influencers.

The Feedfeed team currently works remotely, with the exception of in-office Wednesdays from our DTLA location. Lunch, office snacks, and coffee/tea from a local shop is provided. This role will also require in-office time for packing influencer boxes, attending events, client meetings, and possibly limited travel, on an as-needed basis.

To apply for this position, please send your cover letter and resume to anna@thefeedfeed.com to be considered.

Primary Responsibilities

  • Support the Director of Influencer Marketing in the execution of all influencer campaigns, managing smaller-scale campaigns on your own with oversight
  • Contribute to optimal influencer approach relevant to a client’s program objectives and team brainstorms for campaign ideation
  • Regularly identify and vet new and up-and-coming influencers for current and future programs, while building out Feedfeed’s Influencer Network
  • Cultivate and develop consistent and ongoing relationships with new and current influencers, as well as clients
  • Demonstrates the ability to write, edit, and proofread to create high-quality internal and external, channel-appropriate influencer content; contributes to client correspondence (e.g., daily updates, activity reports, wrap reports in a timely manner and proactively, etc.)
  • Create and manage campaigns using Asana from timelines, deliverables, influencer briefs, contracting, invoicing, and metrics
  • Strategically review influencer content, providing assistance with social captions, visual direction, and point-of-view
  • Work across departments with the Editorial, Social, and Production teams for both client programs and internal needs
  • Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
  • Track and report performance of influencer programs
  • Stay on the cutting-edge of trends across social, especially TikTok and Instagram
  • Responsible for packing and shipping any influencer boxes from office
  • Working events which may fall outside of normal work hours, as needed
  • Cultivate a culture of support, growth, and partnership among team
  • Identify solutions and work with teams and independently to drive client success and grow relationships
  • Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
  • Helps coach, mentor, and motivate junior staff to produce quality work and challenge them by providing growth opportunities
  • All other duties as assigned

Requirements

  • Bachelor’s degree in marketing, communications or related field with 4-5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
  • Knowledge of and passion for the food industry and social media
  • Excellent verbal, written, presentation, and problem-solving skills
  • Experience negotiating and working with influencer networks, individual influencers, and influencer identification, management and measurement tools
  • Experience creating and executing influencer campaigns across social channels such as TikTok, Facebook, Snapchat, X, Instagram, and YouTube
  • Able to professionally communicate with clients with digital fluency
  • Able to apply analytics to measure results and provide insights
  • Highly adaptable and able to shift priorities in real time to meet client needs
  • Excellent interpersonal skills and the ability to manage tasks between multiple teams and prioritize team needs
  • A natural networker and relationship builder
  • Proficiency in Google Suite, Asana, Tagger or similar software
  • Must be a team player, even when outside of direct job description, and able to assist on different tasks at times (a startup environment)

Diversity, Equity, Accessibility, and Inclusion at Feedfeed

Feedfeed believes diversity, equity, accessibility, and inclusion are essential to our excellence and to the execution of our mission and vision. We are committed to creating a diverse and welcoming workplace that reflects the diversity of the communities we serve and includes individuals with diverse backgrounds and experiences. Individuals of color, women, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.

Benefits and Perks

  • 10 Paid Vacation, Sick and Personal Days
  • 4 Mental Health Days 
  • 11 Paid Holidays (Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Christmas Day through New Year’s Day (estimated at 5 days))
  • Medical stipend
  • Technology stipend
  • 401K with company contribution, no employee contribution required

Equal Opportunity Employer

We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and/or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status.

SALARY: $80,000 to $87,000

Exact compensation may vary based on skills and relevant experience.

Feedfeed

$$$

A creative marketing agency for the Entertainment Age.

Over the past 15 years, we’ve created more than 5,000 campaigns for the world’s best storytellers and most loved entertainment franchises. With teams centered around Los Angeles and London, we bring marketing, content, and media expertise to every project — independent, major, brand, or franchise. The future belongs to those who entertain.

While the position is remote, applicants should be based in Los Angeles.

What You’ll Be Doing:

We are looking for an Influencer Coordinator with 1-3 years of experience in influencer marketing or social media, to support our creators department. This Influencer Coordinator should be passionate about the entertainment industry, detail-oriented, energetic, creative, and eager to learn.

Our Influencer Coordinator will serve as a resource for the creator team for research, brainstorming, identifying and engaging influencers, event staffing, compiling reports, and completing administrative tasks. This is an opportunity to develop your career with some of the best clients and a team that is committed to your growth.

Core responsibilities will include:

  • Be aware of emerging trends in the influencer marketing space and update the team periodically with must-know developments across social platforms
  • Craft influencer strategies and target lists for proposed concepts
  • Establish and foster relationships with key influencers and content creators, especially those in the areas of entertainment, pop culture, and lifestyle
  • Follow the agency’s paid influencer process including contracts, FTC guidelines, deliverables, new vendor process, and billing
  • Utilize the agency’s influencer discovery and reporting programs, and recap/report on influencer program initiatives
  • Maintain and expand influencer contact lists, proactively updating, vetting, and adding rates for new and existing contacts
  • Staff media events with influencer attendees

Our Influencer Coordinator should have these skills:

  • Strong communication and organizational skills
  • Takes initiative, problem-solver and follows through
  • High level of accountability and ownership
  • Basic understanding of social media analytics
  • Knowledgeable about trends, technology developments, and innovations as they relate to social media and influencer marketing

Other Information:

Think Jam is an equal opportunity employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. We actively encourage people from all walks of life, including those from historically marginalized groups and non-traditional backgrounds to apply.

We strive to create a great environment and an opportunity to work with an excellent team of people. Our perks include:

  • Health insurance package
  • Parental leave package
  • 15 vacation days; rising 1 per year up to 20 days
  • 11 public holidays
  • Sick time, plus time off for birthdays, cultural/religious holidays, voting, and charity work.
  • 401K facility

Think Jam

Creator Success/ Relation/Growth Manager

Company Overview

At MyyShop, we’re committed to helping creators and influencers maximize economic potential and succeed. Functioning as a dynamic social commerce platform, MyyShop provides Creators and Influencers with resources and tools to effortlessly merchandise products and build a reliable stream of income. Our guiding purpose is to empower creators and entrepreneurs with unparalleled supply chain excellence, offering access to a vast array of top-quality merchandise and cutting-edge digital tools. We serve our creators as the definitive destination where creators’ entrepreneurial aspirations are realized, propelling them toward success and freedom.

We are seeking passionate team members who are ready to innovate, disrupt, and create a lasting impact in the industry. We encourage our team members to foster innovation, drive value, and continue leading the transformation of the industry. Join us to be a game-changer in your career growth.

Position Overview

The Head of Creator Success on our Creator Engagement team plays a pivotal role in nurturing content creators across their journey to foster growth and retention. This position presents an incredible opportunity to build a team that will drive Myyshop’s success. In this role, you will be responsible for identifying, engaging, and nurturing relationships with content creators and social influencers, ensuring they effectively merchandise Myyshop products through various channels including social media platforms such as TikTok, Instagram, YouTube, and even their own online shops. As the bridge between Myyshop and content creators, you will provide guidance and support, enabling them to maximize their earning potential while delivering exceptional value to their followers. This role requires the development and execution of a community-driven strategy to engage our diverse creator community. Success will be measured by revenue growth, creator satisfaction, and sustained retention on the Myyshop platform. We are looking for a seasoned leader with expertise in online marketplaces and creators’ collaborations.

Responsibilities:

Revenue Growth Strategy:

  • Identify and onboard high-potential content creators and social influencers who align with Myyshop’s product offerings and brand values.
  • Cultivate strong, long-lasting relationships with content creators, acting as their primary point of contact and guiding them through the entire merchandising process.
  • Develop strategies and workflows to enhance the user experience after creators onboard onto Myyshop.
  • Advise creators on product assortments, ensuring optimal pairings that resonate with their followers on multiple vertical platforms and maximize sales potential.
  • Monitor key performance indicators (KPIs) for creator accounts, including adoption rates, engagement metrics, creator satisfaction scores, and revenue growth.
  • Analyze trends, patterns, and areas for improvement, and devise action plans to optimize creator success and retention.
  • Collaborate with marketing and merchandising teams to design campaigns enhancing creator engagement, expansion, and revenue generation.

Customer Relationship Management:

  • Deliver top-tier Academy Programs, embedding a coaching culture in Creator Success and driving operational excellence.
  • Develop tailored support and guidance journeys based on creators’ needs, goals, and challenges.
  • Formulate retention strategies and initiatives to minimize churn and cultivate enduring creator partnerships.
  • Synthesize and act on creator feedback to improve experiences, advocating for creator needs within the organization to drive platform enhancements.

Customer Education:

  • Provide ongoing coaching and support to creators, sharing best practices and insights for successful merchandising campaigns across various social media channels.
  • Educate content creators on the benefits of effective merchandising and how it can enhance their earnings and engagement across different online platforms.
  • Provide effective training on Myyshop’s tools and features, optimizing creator experience and outcomes.
  • Elevate coaches’ skills for creator relationships, overseeing blended learning models that include virtual classrooms, webinars, self-paced and event-based training.

Requirements:

  • Bachelor’s degree in Business, Marketing, or a related field
  • Proven track record in business development, sales, or account management, preferably in a B2B or influencer marketing context.
  • 5+ years of demonstrated and successful experience in sales training, including building a sales training strategy from the ground up.
  • Strong understanding of social media platforms and creator commerce at platforms such as TikTok, Instagram, YouTube, and online shop environments.
  • Creative thinker with the ability to develop innovative strategies for creator partnerships across multiple online platforms.
  • Analytical mindset with the ability to interpret platform-specific data and derive actionable insights.
  • Self-motivated and proactive approach to identifying and pursuing new opportunities within the diverse landscape of social media channels.
  • Effective collaboration and problem-solving, and adaptability to dynamic demands.
  • Knowledge of e-commerce and supply chain processes is a plus.

  • If you are a visionary leader with a passion for building transformative partnerships with content creators and influencers, apply today to be a part of the Myyshop team. Drive innovation, disrupt the industry, and empower creators to unleash their potential while delivering value to their followers.

DHGATE Group

ORCO is seeking an experienced and dynamic Marketing Manager to lead the marketing function of the company. The successful candidate will help us create inspiring marketing that showcases architectural award winning commercial, residential, and landscape projects using ORCO products. ORCO wants someone who is a team player and can flourish in a fast-paced, deadline-oriented environment. We are a team-oriented environment that supports each other and the building materials industry.

 

Qualifications

  • Five years or more experience leading a marketing and communications department.
  • Bachelor’s degree in marketing/communications, graphic design, or related field.
  • Proficiency in Adobe Creative Suite, MS Office (InDesign, Illustrator and Photoshop).
  • Excellent written verbal and interpersonal communication skills (product copy, brochure copy, web copy, press releases).
  • Exceptional organizational skills and workflow management.
  • Ability to manage multiple partners and deadlines.

Responsibilities

  • Work closely with management to document products and projects.
  • Coordinate photography sessions and editing, reaching out to involved parties.
  • Create and maintain a comprehensive photo and video library.
  • Collect information for copywriting.
  • Prepare projects for web, events, print and social media.
  • Ensure Dynamic CRM accounts and contacts are “Mail-Ready”
  • Plan and manage events including developing support material.
  • Order promotional items and marketing.
  • Establish and monitor marketing budget.
  • Attention to detail is a must.

Marketing Systems:

  • Work with the design team and marketing communications to turn copy into a brochure or creative piece, etc.
  • Design marketing materials such as cutsheets, sample boxes, banners and other.
  • Maintain and update marketing materials.
  • Establish and uphold internal design standards.
  • Collaborate with management and team to identify market trends and create market materials.
  • Facilitate thought leadership opportunities through blogs and white papers.
  • Identify and attend conferences and workshops.

 

 

Digital and Online:

  • Manage social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn).
  • Web Design experience and management
  • Assist in keeping the website updated and relevant.
  • Prepare posts monthly, and product updates.
  • Generate eblasts for events and new product announcements.

ORCO Block & Hardscape

Title: Manager, Marketing

Department: Book Publishing

Reports To: General Manager & Publisher

FLSA Status: Exempt

Location: El Segundo, CA

Job Summary:

We are looking for a Marketing Manager, who is responsible for delivering and executing high-level publicity and marketing programs to drive our customers/readers’ growth, retention, and engagement for the company’s imprint, Square Enix Manga & Books.

Responsibilities:

  • Develop consumer growth and retention marketing strategies across all Square Enix platforms to achieve key business goals for the company’s manga (Japanese comics) and game tie-in book publication business.
  • Build and execute innovative marketing and publicity campaigns with digital innovation and organic brand building to bring the imprints’ publications to the largest possible readership.
  • This role will work closely with and report to the General Manager/Publisher on all marketing efforts for the imprint, Square Enix Manga & Books.
  • Create innovative title-marketing campaigns for upcoming manga/game tie-in titles for the imprint, Square Enix Manga & Books.
  • Develop strategies, messaging, creative assets, and digital projects to increase brand awareness and growth for Square Enix Manga & Books’ online communities and social media communities.
  • Collaborate with internal departments (including but not limited to PR, social media, influencer, game-specific marketing, and sales teams) and external partners (especially our publishing partner, Penguin Random House) along with licensor (Square Enix Japan) to drive campaign strategy and effectiveness.
  • Be the key contact for media-buying agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings, as well as creative needs.
  • Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
  • Create strong product positioning, target audiences, and messaging relevant to each manga series/game tie-in.
  • Work with internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & and external partners to ensure all plans are coordinated, complementary, and delivered against agreed KPIs or measurable goals.
  • Develop the influencer/reviewer strategy (in collaboration with the Influencer Relations Team and the PR team), that resonates with readers and is up to date with the latest influencer/reviewer and industry trends.
  • Conceive and execute community and events plans in collaboration with the event team where necessary.
  • Manage approvals of marketing activities with stakeholders.
  • Manage the marketing budget for each title, ensuring costs are fully and accurately tracked & and reported.
  • Work with internal Creative Services Studio and external partners to deliver needed campaign assets to the desired standard & and quality on Square Enix Manga & Books titles.
  • Partnership agency’s management & and execution of local partnership activities, if necessary, for the campaign.
  • Scheduling tweets, updating the website, reviewing copy, shipping requests to the warehouse, and obtaining approval from rights holders/licensors for assets.

Qualifications & Skills:

  • Minimum of 4 years of marketing experience in publishing, entertainment, or a consumer product company.
  • Must have previous experience within the manga/graphic novel/book industry and/or other entertainment-based industries.
  • Proficient experience, in planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset.
  • Strong project management and planning capabilities to ensure timely delivery of all global assets.
  • Creative problem solver with attention to detail.
  • Understanding of copywriting across various media (email, push, etc.).
  • Proven experience in planning and managing community engagement programs.
  • Strong communicator/presenter with experience managing cross-functional stakeholders.
  • Proactive self-starter who enjoys ownership of projects.
  • An avid reader of manga with a strong understanding of readers’ expectations to create the best and most relevant plans is a plus.

Square Enix America

$$$

Role: Marketing Manager

Location: ONSITE – 100%

Hours: 40 hours/week

Duration: Temp (30 days) then hire

Must haves:

  • Experience making edits in Photoshop and InDesign

Key responsibilities:

  • Main contact for Marketing, must wear many hats.
  • Create Content for social media.
  • Copywrite for internal and external materials.
  • Prepare and manage events.
  • Manage freelancers for outsourced work.
  • Collaborate with sales staff to increase new customer sales.

Robert Half

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