PR & Marketing Assistant, Europe
REPORTS TO: Senior Brand Marketing Manager, Europe
Role Summary
This new opportunity within Free People’s London based team will play a vital role in the co-ordination of both the PR and media strategy and community building events for the brand across the UK and Europe. We are a collaborative team and this role will be expected to work closely and communicate effectively with the PR, marketing, influencer and social team, reporting to the Senior Brand Marketing Manager. The role will require a strong understanding of organic PR and the day to day running of a busy press office. Interest and willingness to learn about paid media processes and affiliate programs will be crucial to ensure all projects are cohesive and efficient. The successful candidate will need to show confidence and excitement around the planning and execution of both consumer and VIP events, from community store events, influencer trips and large-scale brand activations.
What You’ll Be Doing:
- Working closely with the PR & Marketing Manager with the delivery of the brands PR strategy, campaigns, brand profiling and product placement for UK & Europe.
- Oversee and manage the sample and image requests for the UK.
- Develop and maintain press and media relationships both editorially and commercially.
- Support our French PR agency with seasonal assets, samples and other ad hoc media requests
- Support the execution of paid media partnerships for print and digital.
- Responsible for monitoring and managing the monthly PR & Affiliate report.
- Develop and maintain VIP/celebrity outreach in conjunction with the PR & Marketing Manager.
- Project management and production support for both consumer and media/influencer facing events across UK & Europe.
- Monitoring and reporting on competitor activity and relevant industry trends, events, and opportunities.
- Support with team administration tasks to ensure the smooth day-to-day running of the brand marketing team.
What You’ll Need:
- A love and understanding of the Free People brand, customer and product
- Excellent organisational skills with the ability to multi-task with strong attention to detail
- Excellent communication skills; both written and verbal
- Good project and time management skills ensuring all deadlines are met
- Confidence with meeting new people and leading events
- A positive can-do attitude with the ability to think outside the box
- A team player who is willing to roll up their sleeves to get the job done
- Preferably a level of experience in marketing or PR within fashion
The Perks
- Hybrid working
- Flexible start and finish times
- Bring your dog to work
- Employees Assistance program to support with mental, physical and financial health
- Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
- Private Medical Insurance
- Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
- One paid day to either volunteer or fundraise for a charity of your choice
- Cycle to work scheme, season ticket loan
- We offer structured support within the business alongside continued learning and development
Free People
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