An exciting opportunity has arisen to join one of the world’s most successful, purpose-led businesses, our client, a leading global FMCG company with Brands such as Dove, Knorr, Persil and Magnum, as a Digital CMI Manager based at their iconic Head Office in Blackfriars, London (will involve a mix of working from home and working from the office).
This is a full-time temporary role to last until the end of April 2024, working a 36.25-hour week, to start ASAP. This role is paying up to £63,000 per annum, pro rata, depending on experience.
Dove is our biggest brand when we combine BW and PC, contributing significantly to the BPC turnover. It is the #1 brand in 8 out of the top 15 countries, and beyond the top 15, Dove is also #1 in another 19 countries.
In this role, you’ll partner with Dove Masterbrand teams working closely with (1) Dove Digital Team, (2) Dove Others Say-Influencer/ PR Comms Team, (3) Dove Media Team, (4) CMI BG and BU, PDC, Hive and D&A, (5) UL Data and PRM Teams, (6) DMC Teams, (7) Dove Digital /Others Says Agencies, (8) Best Practitioners (within and outside UL)
Key Accountabilities
Data Strategy & DDM
- Owning and executing Dove’s Global audiences, partnering with the Dove brand teams, category CMI, Media and DDM to land a consistent strategy across the brand.
- Building critical learning on Dove’s DDM Initiatives: furthering (and pioneering) audience segmentation, establishing KPIs, setting internal & external benchmarks, guiding content ‘big’ learning – partnering with categories and sub-brands directly
Digital Content & Performance
- Leading the full cycle of insights (qual, quant, advanced developmental research, and performance tracking) for our digital content
- Leading in-market tracking & performance for Dove digital campaigns (FB, YT and increasingly Instagram, TikTok) in partnership with research and media agencies, PDC towards optimization and creating a virtuous cycle of improvement
- Being an expert on both Seek and Interrupt Content for emerging channels & platforms; similarly lower funnel content for dComm conversion / social commerce performance marketing
- Understanding the role connected packaging has and exploring the earned media value of organic content on the brand
Influencer Marketing & New Models
- Leading insights, measurement and learning on Dove’s Others Say Pillar, looking at social influencers, brand as a publisher, iCommerce and online editorial with the objective of driving superior effectiveness and efficiency; and future proofing our Others Say program with next level spaces /platforms
- Identifying and driving funnel metrics and impact metrics for Others Say and PR
- Leading integration of media and digital learning and insight into the communication strategy planning/channel allocation process
Search & CXX
- Driving & supporting next level development and implementation of Dove’s Search framework
- Delivering and land CXX reporting & insights using a range of digital data sources across Dove’s key markets
Best Practices & Analytical Excellence
- Co-creating best practice on Dove and activate these into projects/campaigns and always-on programs, including forays into voice/ screenless future/ iCommerce
- Leading analyses using in-house tools like BGS, MTM/DMPT, CXX Dashboards, DDM Dashboards, Search Consoles, Google Analytics, Adobe Stack. FB Audience Insights etc.) to input into the Dove Digital Ecosystem for impact & efficiencies
- Synthesizing data and analysis into impactful, action-oriented deliverables for internal stakeholders, which includes creating a one-house dashboard for integrating data streams from agencies, media etc. towards a virtuous cycle of insights and action
Key Skills Required
- You have a wealth of CMI/research experience, as well as PRM/DDM/Digital Media.
- You have working understanding of online and offline advertising landscape; and are curiously engaged in Web1/ Web2 and Web 3 experiences for brands and marketing
- You understand media metrics & the application of golden media rules
- You bring a passion for content and media insight both, not one or the other
- You have a passion for the digital world and its implications for brands, from influencer marketing to dComm content to website & UX best practices
- You continuously ‘push the ceiling’ on your digital awareness and skills – & of CMI teams around you
- You are comfortable using a wide range of analytical tools (traditional and new) to inform campaign performance, brand equity and growth to inform campaign performance, and willing to get your hands dirty with dashboards and a wide pool of datasets
- You are well versed with traditional pre-testing methods for TV, Digital but are equally excited about using advanced learning, & analytical tools to fuel insights
- You excel at platform analytics for real time impact (Facebook, Instagram, Twitter, You Tube)
- You are able to use & connect data to drive compelling stories, but are not afraid to share your opinion based on experience, learning & inspiration
- You are as comfortable working with junior marketeers as presenting to a GBVP
- You display high levels of comfort with interdependence- working closely with /in collaboration/ partnership with Marketing, CMI, PRM, PDC, Media, Mindshare, External Agency Partners like MetrixLab, Kantar, Traackr and Cision
- You understand that ultimately all we do on digital needs to drive growth/return
Unilever
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We are looking specifically for couples whose love stories might not always have been given a platform, these could be couples from the LGBTQ community, they could be interracial couples or even been apart of an arranged marriage. But the possibilities are endless!
The shoot is next Tuesday 9th in London (you do not need to be London based but we willing to travel in) so please urgently get in touch. All necessary covid precautions are being taken so the shoot can go ahead safely for cast and crew. Each couple will be paid £300 for 3 hours of their time.
TO APPLY; Please email love@garrettcasting.com with info about you and your partner and how you met, along with some pictures.
www.garrettcasting.com