Toronto Casting Calls & Acting Auditions

Canada Goose isn’t like anything else. We’ve built something great, something special – an iconic performance luxury lifestyle brand that is truly global with an inspirational and authentic story. We are driven by our Brand’s Promise to Live in the Open, an ethos that enables all people to thrive in the world outside. From the materials we use to the products we make, everything is meticulously crafted and built to last. At Canada Goose we endure any condition, observe every detail, and take the long view in order to keep the planet cold and the people on it warm.

At Canada Goose, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

The Brand Marketing Manager will lead global brand campaigns that drive awareness, affinity, and emotional connection with the Canada Goose brand. This role will collaborate closely with internal cross-functional teams as well as external agency partners, to support new and existing go-to-market priorities while protecting the brand DNA and ensuring its evolution remains fresh, authentic, and brave.

The Brand Marketing Manager is responsible for upholding brand strategy and creative direction, as well as product and category positioning of campaigns, pushing innovative thinking while balancing brand and commercial needs and driving revenue. We’re looking for a creative and strategic leader who thrives on new challenges and can take full ownership of projects from beginning to end.

Key Responsibilities:

• Lead, execute and deliver on global campaigns, including the development of go-to-market plans, writing briefs, production of creative assets, development of go-to-market tools, and project management – ensuring campaigns are on time and within budget constraints
• Contribute to the building of and implementation of a global marketing strategy that satisfies both Brand & Commercial priorities alongside the Senior Brand Manager to drive brand heat and support both the corporate strategies and commercial growth
• Collaborate with external creative agency partners, internal creative production teams, and cross-functional teams to develop, manage, and execute Brand campaigns
• In partnership with Insights and Digital Marketing teams, monitor launch and category performance through seasonal wrap reports circulated to the wider Marketing team following each campaign
• Manage the budget allocated to the creation and execution of each campaign, leading financial forecasts, tracking and reporting to ensure financial objectives are met
• Proactively contribute creative marketing ideas for brand initiatives and special projects that will drive commercial success
• Coach and mentor team members on an ongoing basis, driving a focus on personal development
• Analyze trends, business results, and the competitive environment; identify consumer insights and translate insights into action
• All hands on deck – there are a number of responsibilities that can’t possibly be listed on a job posting but we’re looking for a team player willing to roll up their sleeves to get the job done!

Experience, Education, and Designations:

• University degree in business or marketing-related field
• 6+ years of marketing expertise, preferably for a global organization.
• Brand marketing or Brand partnerships experience is considered an asset
• Proven record of success in traditional and non-traditional marketing with measurable results
• Superior computer skills, especially MS Office, Excel (pivot tables), Word, and PowerPoint
• Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds

Knowledge, Skills, and Attributes:

• Strong project ownership with confidence in championing a project from A to Z
• Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat
• Leadership, strategic thinking, analytical and project management skills
• Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
• Have a finger on the pulse of global trends in both luxury & fast fashion and have a strong passion for culture across all pillars – art, music, fashion, gaming, and tech.
• Solution-oriented with a focus on delivering a consumer-centric approach
• Must have a global POV and be able to think outside the box
• Consistently exhibits Canada Goose’s values, taking pride in being innovative, respectful, passionate, accountable, and entrepreneurial while exhibiting personal commitment

As a Marketing Manager you will bring a strong understanding of marketing in the construction industry, relevant contacts, and industry insight. You must demonstrate a strong interest in construction processes, be highly organized and resourceful, able to function both in complex team environments and independently with a willingness to immerse themselves in the building industry. You must have a passion for people, content marketing, and developing fresh and creative approaches to conveying information.

Marketing Manager Responsibilities:

General Marketing

• Work closely with the management teams, business development, and project pursuit teams to develop and produce high-quality qualification packages, proposals, presentations, web, social media, and other written materials.
• Gather complex or technical information from various sources, synthesize it and use it as the basis to craft cohesive and compelling narratives for a variety of marketing materials.
• Work with the team/s in overseeing the production, editing, and proofreading of numerous marketing materials such as: signage, stationery, brochures, feature sheets, flyers etc.
• Source new opportunities and stay up to date with market trends
• Analyze online analytics and conduct marketing studies to identify target audiences and competitive advantage
• Possess excellent attention to detail and strong proofreading skills to edit and ensure quality, accuracy, clarity, and consistency with company guidelines.
• Coordinate the development of content for email campaigns and provide final drafts
• Strategic planning including corporate positioning, market and competitive analysis, and product positioning.
• Strategize and execute strong marketing campaigns with traditional print, online, and outdoor media that reflect each target audience
• Establish priorities and target dates to meet project deadlines
• Develop and manage the Sales and Marketing budgets and be accountable for the results.
• Assist to maintain an updated database of our various companies, projects, and staff resumes.
• Coordinate and assist during both internal and external events, trade shows, etc.

Online Presence

• Develop content for multiple platforms (website, social, testimonials, case studies, papers, newsletters, videos, news releases, presentations, and advertising)
• Ensure content is consistent and compelling across delivery streams and resonates with the target client audience/s
• Improve content delivery including search engine optimization and metadata management
• Source and coordinate the creation of creative assets, including but not limited to renderings, photography, interior graphics, signage, etc.
• Ensure alignment of key messaging and positioning across all channels ensure brand experience is consistent, aligned and on point
• Monitor and report on success, reach, coverage, share of voice, impact and then adjust strategy to improve performance

People and Teams

• Support with the marketing lifecycle, collaborate with members from our preconstruction, construction, and administrative teams regularly to understand the needs of the group.

Marketing Manager Qualifications:

• A university degree or diploma in marketing, sales, business, or related field is required
• Minimum of 5 years’ experience in marketing, sales or in a related position is required
• Excellent interpersonal skills: the ability to work with external stakeholders, peers and firm management. A corporate brand ambassador with a strong sense of accountability.
• Previous experience in the construction or real estate field is considered an asset
• Proficiency with social media and Microsoft Office applications. A high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset
• Must be highly creative and able to think outside the box, with an ability to provide insight and strategic recommendations from project learnings or past experience where relevant
• A solid understanding of digital initiatives, including web application, development processes, the benefits of SEO, and Google products including Analytics, Ads, and Webmaster Tools
• Ability to work independently, prioritize, and execute multiple tasks, projects, and assignments effectively, adaptable and flexible to a changing environment
• Some travel to different sites (Client meetings, sales centres, trade shows, etc.) may be required periodically.

Why we think you’ll like working here:

• Competitive salary, plus potential bonus and profit sharing
• Matching RRSP
• Extended benefits, Employee Assistance Program, Life Insurance, AD&D, LTD, CI
• 3 weeks of paid vacation
• Professional development support
• Head Office centrally located in Burnaby and transit-accessible
• Lunch catered to the office twice a week
• Office gym and group personal training classes
• We give back as a team, with various Charity involvements each year to help worthwhile causes
• We get together often for company-wide social events
• COR certified

About Ventana:

Ventana is a full-service construction partner. Our goal is to deliver the best building and best service possible for our clients. Our tag line, “relationships to build on” is a philosophy that we truly believe in, and we encourage our team to practice every day. Building and maintaining strong relationships is vital to our success.

Ventana typically has 20-25 projects under construction at any given time, and we build a variety of projects including multi-family residential, commercial, industrial, institutional, civic, and green buildings – LEED® certified. Being a part of Ventana means working on a variety of interesting projects including breweries and recreation complexes, working with a supportive team, and being proud to say, “we built that”.