Maine Casting Calls & Acting Auditions

Why work at Entegris?

Lead. Inspire. Innovate. Define Your Future.

Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the table. Every employee throughout the company is encouraged to share input on projects and initiatives. Our decision making process is truly a collaborative effort as we realize there are leaders at every level of the organization. We put our values at the core of how we operate as an organization — not just when it’s convenient, but in a lasting and meaningful way. We want the time and energy you spend here to have a positive impact on your life inside and outside of the office.

Entegris is a values-driven culture and our employees rally around our core PACE values:

People

Accountability

Creativity

Excellence

In this role, you will lead the production of our digital marketing programs globally and manage our MarTech digital operations. You and your team will collaborate closely with corporate marketing and solutions marketing to drive stakeholder engagement and brand positioning activities on our key digital channels. You’ll analyze results and adapt programs to ensure we maximize our ROI. You’ll play a key role in our mid and long-term web strategy and oversee our third-party partner to execute that strategy.

Main Accountabilities & Responsibilities Include:

• Develop and grow the team’s capabilities, nurturing our culture of performance excellence.
• Manage Agile Scrum Marketing team as Product Owner and Scrum Master for the Digital Marketing team. Analyze operational processes and implement improvements and efficiencies.
• Be the go-to expert on all digital marketing. Lead the team in the planning, execution and improvement of digital marketing initiatives including SEO/SEM, reporting, marketing automation, advertising, webinars, email, website performance optimization, and social media.
• Collaborate with Marketing teams across the globe to provide service and support for marketing campaigns
• Manage accounts payable functions for department including Invoicing and payment processing working closely with internal Accounting partners.
• Implement lead generation strategies and nurturing campaigns utilizing a range of tools including Hubspot, social media, paid advertising and earned media and across key account and OEM customer audiences.
• Act as the voice of the customer to optimize user experience and content for all websites
• Own corporate and regional social media execution, collaborate with corporate marketing on social content development, and suggest improvements on ad targeting
• Manage and operate Learning and Development platform for providing external customer training content. Structure learning curriculums and perform user management services.
• Develop and grow the team’s capabilities, nurturing our PACE values and culture of performance excellence
• Ensure stability, consistency, and availability of digital platforms and applications through managing Business Analysts and MarTech vendor operations.
• Manage platform release processes to ensure optimization of our digital systems and compliance with Cybersecurity standards.
• Manage ticket backlog and prioritization of work through iterative releases
• Ensure that digital marketing strategies align to commercial and brand priorities
• Build analytics capabilities to track and improve website performance, content performance, and user journeys
• Implement and manage pipeline planning across team, including website content, blog content, and social media.
• Work with vendors and agencies to accomplish necessary tasks
• Manage a budget and forecast and report on results for VP of Marketing

Traits we believe make a strong candidate:

• At least 5-8 years experience in a related role
• Confident, professional team player who must be able to collaborate with stakeholders at all levels of the organization
• Website management and maintenance and Agile software development
• Experience with Adobe Experience Manager (AEM), SAP Commerce (hybris), and JIRA preferred
• Experience in digital marketing activities such as SEO, social media and marketing automation
• High Level of project management experience and skills required
• Proven ability to manage multiple projects concurrently
• Strong communication skills
• Demonstrate flexibility and willingness to independently navigate area of unfamiliarity

Your success will be measured by:

• Strong ability to influence others
• Demonstrated leadership skills
• Ability to produce results when facing deadlines or commitments.
• High integrity
• Attention to detail
• Coach and mentor team members to perform at higher levels through a positive, interactive style;
• Thinks strategically, recognizes short and long term objectives
• Collaborative approach to working with Marketing organization
• Facilitates learning, developing and mentoring to develop high performing team in an agile Scrum environment

Our total rewards package goes above and beyond just a paycheck. Whether you’re looking to build your career, improve your health, or protect your wealth, we offer generous benefits to help you achieve your goals.

• Very Competitive total compensation plans.
• A 401(K) plan to help you plan for your future with an impressive employer match that’s all yours- no vesting!
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy.
• A progressive PTO policy that empowers our employees to take the time they need to recharge!

At Entegris we are committed to providing equal opportunity to all employees and applicants. Our policy is to recruit, hire, train, and reward employees for their individual abilities, achievements and experience without regard to race, color, religion, sexual orientation, age, national origin, disability, marital or military status.

Entegris strongly encourages all of its employees to be vaccinated against COVID-19. At Entegris, COVID-19 vaccination is preferred but not required at this time.

Entegris

Latitude Beverage — the fast-growing company behind top-selling wine and spirits brands including 90+ Cellars, Iron Side, Wheel Horse Whiskey and Tequila Zarpado — is looking for a creative, entrepreneurial-minded marketer with a background in events and sponsorships. This role is focused on building engagement with consumers in person, in-store and online.

As we look to continue expanding our national footprint for our growing portfolio, we are seeking a go-getter who can build on the success we have already had, and take our marketing efforts to the next level. This role reports to the Vice President of Marketing, and works collaboratively with our digital marketing manager, social media/content manager, designers and sales reps. This individual also manages a field marketing manager. The ideal candidate will be someone with a passion for wine and spirits, can think creatively, enjoys engaging with the world and people around them, and isn’t afraid to put their face and ideas out there.

Our Events & Community Engagement Manager is responsible for:

• Developing, building-out and managing a robust events calendar, including wine truck events, our annual rosé cruise, and sponsorships.
• Hiring and managing a field marketing manager and ambassador team
• Managing event orders, deliveries, invoices, alcohol permits and payments
• Networking, researching, building community and finding new opportunities to expand our event reach and presence
• Coming up with buzz-worthy ideas
• Managing seasonal in-store promotional campaign efforts, and coordinating with sales reps to create impactful displays
• Working with our social media and content manager to create real-time content, capture content at events and come up with ideas to engage our online community
• Developing and pursuing partnerships to extend our brand reach and connect with new audiences

This position is primarily an in-office role, in our Newton-based office (with parking), but you will also be expected to be in the field when needed to oversee event activations and capture content. These events might include wine festivals, wine truck/food truck events, large event sponsorships, etc.

Qualifications

• A minimum of 2-3 years demonstrated ability in event marketing, with direct experience finding, planning and executing events
• Excellent communications skills
• Skillful negotiation skills
• Strong understanding of social media, current social/content trends
• Experience creating engaging content
• Strong project management and organization skills
• Experience managing budgets
• Experience with wine and spirits or beverage industry is a plus. A passion for wine and/or spirits is a must.
• Bachelor’s degree

Benefits:

We offer a generous Benefits and Compensation Plan that includes the following:

• Medical and dental coverage
• Paid holidays, sick days, and vacation time
• 401K program with company match up to 6%
• Free garage parking

Learn more about Latitude Beverage here: https://www.latitudebeverage.com/

Latitude Beverage Company

The Marketing Manager will lead the implementation and execution of strategic marketing plans for 2 spectacular AKA hotels, Hotel AKA Back Bay & Hotel AKA Boston Common, and their on-site food/beverage outlets. The Marketing Manager will generate ideas and recommendations that create property awareness and excitement, as well as tactical, revenue generating initiatives. The marketing plan includes digital campaigns, public relations, brand partnerships, activations, media/advertising, promotions, and social media initiatives supporting AKA’s business objectives.

This position requires a strategic, results-driven, creative marketer, who is passionate about hospitality and demonstrates an understanding and appreciation for design and the luxury lifestyle market. The Marketing Manager has experience managing key relationships with outside partners, overseeing marketing campaigns from concept to completion and is comfortable representing the marketing team’s priorities and initiatives with both internal and external team members.

Team Member Responsibilities:

• Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
• Manage social media agencies for property and their F&B outlet social accounts; evaluate and provide input on influencer collaborations; ensure all content is on-brand; maintain regular evaluation of KPIs and account engagement and growth.
• Lead the relationship with regional PR agency, including leading meetings, pitch development, media/influencer coordination, and keeping agency abreast of all property updates.
• Ensure that all marketing materials and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
• Write creative briefs for marketing projects and campaigns to direct design team; oversee creative and copy development of marketing projects.
• Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
• Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
• Support SEM planning, strategy and optimization, and work closely with Digital Brand Director to implement campaign modifications to maximize exposure and revenue opportunities.
• Create and execute email marketing promotional calendar for B2C and B2B property campaigns.
• Manage marketing program implementation at the property level, including team member training and guest communication guidelines.
• Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
• Draft, edit, and audit marketing copy as needed for website, email marketing campaigns, collateral, and other projects as needed.
• Manage creative/content asset library
• Provide marketing support, ideas, and recommendations to property sales team and F&B team.

Knowledge, Skills and Experience

• 5+ years of marketing experience in a luxury hotel environment, including F&B
• Bachelor’s degree in marketing or related field
• Significant experience managing multiple marketing projects simultaneously
• Experience managing outside agencies and marketing partners
• Demonstrates excellent verbal and written communication skills and is comfortable presenting to groups.
• Possesses a thorough understanding of digital marketing, search engine marketing, social media, and e-commerce principles and metrics.
• Highly motivated self-starter who is comfortable working independently and collaboratively with colleagues to achieve successful results.
• Proactive! – Ability to troubleshoot issues, especially those with no obvious owner; comfort with reaching out to co-workers in all functions and Executive Leadership to investigate issues and identify solutions.
• Possesses strong organizational and time management skills, with fine attention to detail.
• Demonstrates creative and resourceful thinking; always thinking ahead with a solution-minded approach.
• Must be extremely flexible and adaptable to shifting priorities in a fast-paced environment.
• Website CMS experience a plus
• Experience with Google Analytics
• Proficient in Microsoft Office
• Budget management

Our Team Members enjoy very generous PTO; Health; Dental; Vision and 401(k) benefit plans. We recognize and promote top performers because we know that our success is due to your achievements.

AKA Hotels + Hotel Residences is a part of Korman Communities, a family owned and operated company, we consider our Team Members the most important asset. With over 100 years of history and experience behind us we’re always looking for Team Members ready to join our family. Grow with us!

AKA Hotels+Hotel Residences

Internal Job Description & Posting

Job Title: Marketing Director

Position Status: Exempt

Department: Marketing

Reports To: President

*** In office position ***

Job Summary

The Marketing Director is responsible for all aspects of marketing and communications to assist in promoting JM Pet Resort as a premium pet destination dedicated to providing exceptional care to all animals. The ideal candidate will be an experienced business professional with a passion for the pet industry. They will oversee the marketing department, develop marketing plans, and further develop unique social media activities. They will aid in the development of staff in obtaining their goals from a marketing support standpoint. They will develop and execute PR strategies, events, and campaigns to further maintain a positive public image. As a member of the leadership team, they will also assist in identifying new business opportunities through marketplace analysis and/or leveraging existing services.

Essential Job Functions

Marketing Strategy

•      Understands company goals and aligns the Marketing department accordingly

•      Strives to develop new opportunities within the existing business segments (e.g., conduct market research/surveys)

•      Creates, build, and implements the annual marketing plan for the company

•      Oversees all internal and external company-wide communication

•      Plans and administers the company’s Marketing Operations Budget

•      Stays connected to all aspects of the pet industry (local & national competitors, shifts in marketplace trends, evolving regulations, etc.)

•      Monitors, reviews and reports on all marketing activity and results to the President

•      Act as the Gatekeeper of the company’s brand image (maintain Brand Guidelines and protect Intellectual Properties, etc.)

Business Development

·        Franchise development – create a corporate marketing plan for future franchisees to use including content planning, promotions, brand guidelines, social media and e-mail policies, templates, and help govern franchisees’ local marketing strategies

·        Seeks to leverage current businesses and recommend new ways to promote. Areas of focus: JM Pet Vet Clinic, retail store, and nutrition consults

·        Continually improves on internal processes

·        Leverages new and current business partners

·        Advances our understanding of client demographics and segmentation through the collection of surveys and reports

·        Evaluates current Customer Experience and develops improvements

PR/Events

·        Acts as the Public Relations expert, encourages community engagement and nurtures relationships (Stonehill college partnership, internships, etc.)

·        Seeks new PR opportunities, award recognitions, and relevant contests for the brand

·        Leads external and internal JMPR related events (e.g. Chamber of Commerce events, Ollie’s Law, Day of Kindness, Best of the Best, employee holiday party, client gifts)

·        Drives company events both internally and amongst the community

·        Manages and determines company sponsorships, partnerships, and donations

Management

•      Leads the marketing department in business goals and individual employee development goals

•      Mentors and collaborates cohesively with the department team members

•     Drives marketing meetings and strategizes new ways to promote the business

•      Ensures follow ups from department meetings

•      Monitors Corporate Calendar

•     Keeps Fire Evacuation Plan current

•     Manages other projects and initiatives at the request of Management

Content Writing

•      Possesses the ability to write persuasive copy for all marketing channels and PR related activities

•      Provides input and guidance for responding to online reviews

•      Plans and executes on internal employee-facing newsletter (keeping employees up to date on Resort & Clinic happenings)

•      Sets goals and measures success for content produced, providing guidance to Marketing Manager and Content Writer to ensure content is accurate, effective, and aligned with brand/business goals

•      Oversees internal content (Training Manuals, EdApp digital learning platform, internal processes) providing guidance to Content Writer to ensure these materials are kept up-to-date, accurate, and serving the needs of the business and employees

Data Analytics

•      Has a strong pulse on metrics – understands how to measure results and advise when plans are not effective in meeting goals

•      Researches and analyzes competitor advertising (local and national) and current market conditions

Social Media

•      Sets goals and measures success, providing guidance to Social Media Specialist to ensure postings and are geared towards the right platform and demographic

•      Ensures all social media channels are kept fresh, current, and relevant to the target audience

Web

•      Oversees changes to website content and architecture

•      Maintains website and online branding, with full audit of website every 2-3 years to keep it fresh and modern

•      Continually strategizes on redirecting clients to website through other marketing efforts

•      Reviews content accuracy of each page on the website routinely

Computer Skills

·        Must be able to efficiently use Adobe Illustrator & Photoshop, InDesign, Google Docs, Trello, Gingr, Electronic calendar management & Go Daddy email, When I Work and Microsoft Office Suite. 

·        Must be able to learn new technology in accordance with business needs.

Qualifications 

·        5-7 years experience as a Marketing Manager/Strategist

·        Demonstrable experience with marketing campaigns

·        Familiarity with SEO/SEM and Google Analytics

·        Understanding of web design

·        Excellent communication skills, verbal and written

·        Strong analytical skills

·        Team management skills

·        Strong attention to detail with ability to coordinate multiple projects at once

·        Must be able to work independently, multi-task and prioritize responsibilities

·        Exceptional organization and time management skills

·        Computer savvy, uses multiple software platforms daily to accomplish business objectives

·        Team oriented, reliable and dependable; maintain excellent attendance and punctuality

·        Strong work ethic; sets high standards for self and others

·        Personally connects with our core principles as described in our Mission/Vision Statements

·        Passionate about animal welfare; treats all animals with compassion and kindness

·        Comfortable interacting with all breeds large and small including cats

Education

·        BS degree in Business Administration with a minor Marketing or BS degree in Marketing or relevant field required.

Disclaimer

The above information has been designed to indicate the general nature of work performed by employees within this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed or deleted in accordance with business needs.

JM Pet Resort

Marketing Technology Manager

1-year contract

Hybrid position

$54/hr

The Manager, Digital Product Development will be responsible for managing the end-to-end development of our digital products. They will work closely with the product and creative teams to ensure that our digital experience meets the needs of our target audience and aligns with our overall brand strategy. The successful candidate will be responsible for managing workflows, ensuring quality and consistency, and optimizing the overall customer experience of .com.

What You’ll Do

• Implement a comprehensive digital strategy in line with the company’s overall objectives and target audience.

• Collaborate with cross-functional teams, such as marketing, design, IT, and product development, to ensure seamless integration and alignment of digital initiatives.

• Conduct and assist with market research and analysis to identify digital trends, emerging technologies, and opportunities for innovation.

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, identify areas for improvement, and provide actionable insights.

• Develop and implement content workflows and processes that ensure quality, consistency, and efficiency.

• Collaborate closely with product managers, designers, and engineers to define product requirements, user stories, and technical specifications.

• Develop end-to-end optimal customer experience strategies through journey mapping, content architecture, wireframing, prototyping, and user testing.

• Ensure that content and creative is optimized for search engines and social media and meets our brand guidelines.

• Monitor and analyze CX performance metrics and adjust strategies accordingly.

• Work closely with cross-functional teams, including marketing, product development, and sales, to ensure that content supports their objectives and needs.

• Stay up-to-date on industry trends and developments in content creation and distribution.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in product development lifecycle, including requirements gathering, UX/UI design, development, testing, and release.

• Strong knowledge of customer experience strategy inclusive of design sprints, journey mapping, content strategy, and design strategy.

• Strong communication and interpersonal skills.

• Ability to work collaboratively with cross-functional teams, including marketing, product development, and sales.

• Strong knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, content management systems (CMS), analytics platforms, etc.

• Demonstrated ability to analyze data, interpret insights, and make data-driven recommendations for optimizing digital campaigns and user experiences.

• Ability to think strategically and develop content strategies that align with business goals.

• Strong analytical and problem-solving skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A positive and professional attitude.

Preferred Qualifications

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 5+ years of experience in customer experience, user experience, content operations, marketing, or a related field.

• 5+ years of experience in executing successful digital strategies in a complex organizational environment.

Calculated Hire

Our client, a family owned retailer, is looking for an Event Marketing Coordinator to join their team full-time! This opportunity will start 5 days a week in their Acton office for training and onboarding, then dial back to a hybrid schedule with Tues-Thurs in the office, Mon/Fri remote.

This role will have a key focus on creating grass roots community-based events that drive in-store traffic.

As an Event Marketing Coordinator you will:

– Coordinate pre-planning and day-of onsite logistics for local in-store events such as grand openings and seasonal launches, including setting up display signage, working with with store staff, district managers, design team and social media manager to ensure cohesive and well-promoted events

-Coordinate all support materials for traffic-driving events internally and with external partners

– Organize and maintain event logistics, keeping updated calendars and tracking sheets

– Own vendor relationships, handle order tracking, logging invoices and processing POs

– Identify and coordinate partnerships with local programs, community events, charities and other aligned philanthropy efforts

-Develop and maintain all aspects of relationships with charity partners including school districts, local shelters & food banks, and healthcare organizations

– Brainstorm and pitch ideas for grand opening events while also identifying areas of improvement from wrapped events

The ideal candidate will have:

– 1+ years of experience

– Strong communication skills – in person, via phone and in writing

– A proactive mindset and strong organizational skills

– Event planning/coordination experience

– Access to a car – in order to support store events, occasional travel to stores and/or weekend work is required

If you are interested in this Event Marketing Coordinator opportunity, apply now!

Creative Circle

Onward Search is hiring for a hybrid, direct hire Art Director for a travel company located in Boston, MA. Must have experience managing a high-performing mid-level team for consideration.

The ideal candidate is a detail-oriented multitasker, with strong communication and teamwork skills, who thrives in a fast-paced and creative environment. This is an exciting opportunity to join a talented marketing team that is focused on driving revenue and profit growth of the business through creative marketing materials.

Job Description

• Manage and develop a high-performing team of in-house and freelance graphic designers and photo editors, focused on the company values
• Drive the creation of marketing materials through evocative and quality imagery and design in tandem with copy director
• Establish and maintain a cohesive brand vision that achieves project goals
• Review and update branding visual style guide
• Utilize data/results to inform design and photography decisions
• Thoroughly review design comps and photography to ensure strategies are implemented and adheres to branding guidelines
• Review, troubleshoot, and provide feedback to creative teams
• Create a plan to obtain the highest quality photography, focused on locals and travelers in key locations through photo shoots, contests, and research
• Be actively involved in the hiring and training process of creative staff

Job Requirements:

• Experience managing and developing a high-performing creative team
• 8+ years working as an Art Director
• Ability to utilize data and results to inform design and photography decisions
• Understanding of Adobe Creative Suite, specifically InDesign & Illustrator
• Proven ability to meet deadlines, handle multiple jobs simultaneously, and re-prioritize at a moment’s notice
• Proficient in Macs & strong technical skills
• Strong communication, conceptual thinking, typography, and design skills
• Knowledge of web design or UX a plus.
• A passion for travel and/or travel industry experience preferred

Onward Search

About LightForce

LightForce is a 3D printing technology company focused on the orthodontic space. Our digital platform empowers orthodontists with 3D-printed tooth-moving tools. In 2019, we launched our first product – the world’s only, fully customized 3D printed bracket system and digital treatment software. We are proud to be one of the fastest growing companies in the industry. Learn more at: www.lf.co

Description

As our Director of Practice Integration, you will lead our team of Integration Specialists and Onboarding Specialists. You will report to our VP of Customer Success and be responsible for ensuring our customers onboard successfully and, through ongoing training and touchpoints, are enabled for long term adoption and growth of LightForce’s system.

In close partnership with Sales and other Commercial leaders, you will help build and leverage influential relationships with doctors and staff by providing them with tailored clinical and operational insights with training to enable and inspire them to modernize and grow their business by utilizing the LightForce system.

Essential Duties and Responsibilities

• Oversee the leadership and development of Integration Specialists and Onboarding Specialists to enable LightForce full integration in orthodontic practices.
• Develop and execute strategies for new customer onboarding, ensuring a successful transition from initial set up to active product usage
• Create the new customer onboarding journey and partner with Marketing and other areas on required content (welcome messaging, guides, and resources that inform customers of LightForce value and use)
• Analyze data, customer behavior, and usage information to identify areas of improvement
• Collaborate with cross-functional teams, including product management, sales, marketing, and operations to align onboarding efforts with overall business and product strategy
• Ensure that new customers are successful and receive a positive initial experience
• Deliver superb initial customer training in addition to ongoing refresher trainings and proactive clinical interventions
• Demonstrate leadership by being customer focused, displaying strategic thinking, having a global and company mindset, focusing on results, and continuously developing skills.

Education and Experience

• 10+ years of relevant work experience in the healthcare technology, orthodontic or dental industry a plus
• 5+ years of leadership experience
• Valid driver’s licence and the ability to travel

Required Qualifications

• Ability to collaborate cross functionally and drive positive outcomes
• Knowledge of key success & retention measures
• Demonstrated track record of mentoring & developing team members
• Creative problem solving skills
• Strategic thinking
• Experience designing and implementing scalable processes and programs to drive desired business results
• Excellent written and verbal communication skills

Physical Demands

• While performing the essential functions of this job, an individual is regularly required to sit or stand, walk, travel (vehicle and plane), see, use hands and arms, listen, and speak.

Work Environment

• Work is generally performed in an open office, sedentary position.

Perks and Benefits (US Employees Only)

• Unlimited PTO for exempt employees
• 9 paid holidays per year
• Generous premium coverage for medical, dental, and vision plans
• Group plan voluntary life insurance
• Fringe benefits
• 401k retirement plan
• Paid parental leave
• Allowances for those in commercial sales positions
• Workplace perks such as food/coffee

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LightForce Orthodontics is an Equal Opportunity/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, gender, age, national origin, disability, Protected Veteran status, sexual orientation, or any other characteristic protected by federal, state, or local law.

LightForce

Calling all intrapreneurs! This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company. Introducing EdAssist by Bright Horizons. We partner with employee-centric organizations to offer education benefits that drive powerful recruitment, retention, and talent development results. The EdAssist Demand Generation Marketing Director will be responsible for developing and overseeing data-driven omni-channel marketing campaigns to clients and their employees that result in new customers and increased participation rates.

What you will do:

• Manage a team of Marketers that are accountable for driving participation and growth with our existing clients
• Audit and assess current state with client data and provide recommendations for how data can fuel personalized, targeted campaigns to our clients and learners
• Work cross-functionally with marketing automation team, IT, and data teams to identify new processes for EdAssist data consumption and usage
• Identify “next best action” for online learners and develop ongoing nurture tactics to achieve EdAssist’s participation goals.
• Promote new product, service and platform features using lead nurturing tactics.
• Discover new marketing opportunities, channels and touchpoints by performing market analysis.
• Analyze and measure the effectiveness of existing B2B and B2E campaigns.
• Improve KPIs on key campaigns through testing, learning and optimization.
• Identify and create buying personas and contribute to the content development for target consumers.
• Continuously develop new strategies to increase touchpoints within a customer’s journey in order to optimize conversion rates and key KPIs.
• Partner with Sales to meet forecast goals for EdAssist and develop marketing strategies to fuel growth in all stages of the buying funnel with tactics that include, but are not limited to webinars, case studies, email campaigns, testimonials, etc.
• Work with Product team to incorporate consistent product and platform positioning in prospect and customer campaigns.
• Dive into customer and campaign data to understand audience behavior and marketing performance.
• Create a toolkit of best practice campaigns to offer prospective clients to reach their employees.
• Work with agency and internal creative team to develop new assets and campaigns.
• Partner cross functionally to identify up/cross sell campaigns to increase Bright Horizon’s services (e.g. Family Solutions. Back up Care, College Coach and EdAssist)
• Translate performance of demand generation campaigns to leadership.

What you bring:

• Bachelor’s Degree – Relevant Experience accepted in lieu of degree.
• 10+ years of related experience

Additional Job Requirements:

• Deep understanding of data and database management
• Strong analytics capabilities specific to campaign measurement
• CRM knowledge and full funnel lead management
• Well versed with Martech platforms, specifically SFMC and Pardot
• Marketing channel best practices
• Experience in creating campaign assets including webinars, emails, and campaign testimonials
• Lead scoring, weighting and attribution is a plus

Bright Horizons

Overview

We are seeking a skilled and experienced Streaming Distribution and Playout Manager to oversee the seamless distribution and playout of ATK’s FAST content across various platforms. As the Streaming Distribution & Playout Manager, you will be responsible for managing the end-to-end process of delivering high-quality OTT streaming content to viewers, ensuring efficient and reliable scheduling & playout operations through Amagi’s Cloudport platform. This role requires a strong understanding of FAST, streaming technologies, Amagi’s Cloudport, or other similar playout systems, and a keen eye for detail to maintain a superior viewing experience. The primary focus of this role is not the hands-on video encoding, transcoding, and delivery, however, an understanding of the requirements and the ability to ensure specifications are met is critical. Additional development opportunities include support on the content, video, and social media teams.

Responsibilities

• Content Preparation and Delivery:
• Coordinate with distribution partners and internal teams to ensure timely delivery of streaming TV content.
• Coordinate internal technical teams to ensure the encoding, transcoding, and packaging processes to deliver content with compatibility with various streaming platforms and devices.
• Optimize content delivery workflows, ensuring efficient bandwidth usage and reduced latency for live and on-demand streaming.
• Quality Assurance and Monitoring:
• Develop and implement quality assurance protocols for streaming content, including video and audio quality, closed captioning, and metadata accuracy.
• Monitor live streams and VOD playback, promptly addressing any technical issues or interruptions to maintain a seamless viewing experience.
• Conduct regular audits and performance evaluations of streaming platforms and CDNs to identify and resolve issues.
• Playout Operations:
• Manage the playout operations, including scheduling, timing, and monitoring of streaming TV content.
• Ensure compliance with platform regulations, content restrictions, geotargeting, and licensing agreements.
• Collaborate with the programming team to maintain an accurate content schedule and implement last-minute changes when necessary.
• Analytics and Reporting:
• Track and analyze streaming performance metrics, such as video start time, buffering rates, viewer engagement, and quality of service.
• Generate regular reports on streaming TV distribution performance, identifying trends, areas for improvement, and actionable insights.
• Work closely with data analytics teams to optimize content delivery and enhance the overall streaming experience.

Qualifications

• Proven experience in managing FAST TV distribution and playout operations preferred.
• Strong knowledge of playout & scheduling systems, preferably Amagi Cloudport certified.
• Analytical mindset with the ability to interpret data and make data-driven decisions as it relates to programming scheduling.
• Strong organizational and project management skills to handle multiple tasks and meet deadlines.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.

About America’s Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook’s Country, and America’s Test Kitchen: The Next Generation), magazines (Cook’s Illustrated and Cook’s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.

Why America’s Test Kitchen

We’re passionate about cooking, and about creating the best place to work. We’re small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that’s how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.
America’s Test Kitchen